Our Story

A new focus for a new future

Cloud IQ is the conversion rate optimisation platform that improves revenues for ecommerce operators. This is our story.

Our founders, James and Paul, are proven technology innovators. Their close working partnership stretches back 15 years, creating their first business during the fallout of the infamous dotcom crash — and defying the industry climate to create software appreciated by clients in well over a dozen different markets.

In 2012, we decided to build on our earlier success. With a deep recession as the backdrop for our latest challenge, our ambition became to use Artificial Intelligence to drive up conversion rates - and Cloud IQ was born.

We evolved our powerful software to create a cost-effective conversion-rate optimisation solution for ecommerce operators. Our creation struck a chord, and we became one of London's fastest growing tech start-ups.

A landmark year

Since then, we've doubled our growth every year, and in 2017 we secured further funding, led by London based pan-European fund Nauta Capita.

Shortly followed by a further round of funding, including investment from PayPal, cementing our partnership with the digital payments leader, which enables ecommerce businesses using PayPal to track their transactions with Cloud IQ.

This funding underpins our rapid growth, and will fuel the development of new products, enable us to establish new engineering teams, senior hires and the opening of a new customer service centre in Cardiff, Wales, UK.

We will also hire key new talent and fast-track our global expansion plans — enabling us to better understand and serve our customers, in all parts of the world.

Level playing field

Led by Artificial Intelligence and using machine learning, innovation of the Cloud IQ platform continues apace. We're determined to ensure that all ecommerce companies are able to benefit from Cloud IQ's ability to significantly increase revenues at greatly reduced costs — and to maintain our platform's position as the most efficient solution available.

We started Cloud IQ because we had an excellent product and the desire to find a new working model. We wanted to create a business that is sustainable, provides long-term jobs, and supports our community.

In a world dominated by internet giants, we wanted to level the ecommerce playing field. To develop tools that every size of organisation can afford. To make them fast, simple and effective. To make Cloud IQ cost-effective conversion-rate optimisation for all.


Our values

We place our values at the centre of everything we do and share our success not only with our staff, but also with the community around us.

Our software means every organisation, large or small, can compete with the global giants. We invest in our staff, with training and opportunities for everyone.

We employ local businesses, run internships and apprenticeships, and work with our local university to offer student placements.


James Critchley

Chief Executive Officer


Paul Phillips

Chief Technology Officer


Tim Renew

Chief Revenue Officer


James Donnelly

Development Operations Director

Deborah Porton

Deborah Porton

Head of People


Tim Perks

Chief Finance Officer



We work hard, and we love what we do. We’re based in Angel, London, with offices in Sydney and Madrid and are opening more international offices.

As a fast growing tech start-up, working with global brands including Samsung, EE and TUI, we’re constantly looking to expand our team and welcome bright, passionate people who enjoy a challenge and want to get involved.

See below for our current opportunities.