Conversion rate optimisation & remarketing experts | cloud.IQ

Our story

Cloud.IQ is the conversion rate optimisation platform that improves revenues for ecommerce operators. This is our story.

Our founders, James and Paul, are proven technology innovators. Their close working partnership stretches back 15 years, creating their first business during the fallout of the infamous dotcom crash — and defying the industry climate to create software appreciated by clients in well over a dozen different markets.

A new focus for a new future

In 2012, we decided to build on our earlier success. With a deep recession as the backdrop for our latest challenge, our ambition became to use artificial intelligence (AI) to drive up conversion rates — and cloud.IQ was born.

We evolved our powerful software to create a cost-effective conversion-rate optimisation (CRO) solution for ecommerce operators. Our creation struck a chord, and we became one of London's fastest-growing tech start-ups.

Since then, we've doubled our growth every year, and in early 2017 we secured a further round of funding, led by London-based pan-European fund Nauta Capita.

This latest investment underpins our rapid growth path, and will fuel the development of new products. We will also hire key new talent and fast-track our global expansion plans — enabling us to better understand and serve our customers, in all parts of the world.

Cost-effective conversions for all

Led by AI and using machine learning, innovation of the cloud.IQ platform continues apace.  We're determined to ensure that all ecommerce companies are able to benefit from cloud.IQ's ability to significantly increase revenues at greatly reduced costs — and to maintain our platform's position as the most efficient solution available. 

We started cloud.IQ because we had an excellent product and the desire to find a new working model. We wanted to create a business that is sustainable, provides long-term jobs, and supports our community.

In a world dominated by internet giants, we wanted to level the ecommerce playing field. To develop tools that every size of organisation can afford. To make them fast, simple and effective. To make cloud.IQ — cost-effective conversion-rate optimisation for all.

“We have an exciting vision for the future. We promote a culture that fosters creativity and innovation at every touchpoint in the business” says James Critchley, our co-founder and CEO.

“This approach is reflected in an inspired team committed to developing cutting-edge technology and delivering exceptional client results.”


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Tech City, Shoreditch

Our values

Though you come to us to buy software, it’s our people
that make us special. We set up cloud.IQ because we wanted to work
in a new way, placing our values at the centre of everything we do.

We share our success not only with our staff, but also with the community around us.

  • We believe everyone should have a chance: our software means every organisation, large or small, can compete with the global giants.
  • We invest in our staff: we provide the best training and opportunities to everyone who works for us.
  • We employ local businesses. 
  • We run internships and apprenticeships – at any time there will be eight people on our programme.
  • We work with our local university, London Met, offering placements and internships to its students.
  • We run regular free training and events in our local community.

Management Team

James Critchley

Paul Phillips

Tim Renew
Chief Revenue  Officer

James Donnelly
DevOps Director

Lotty Cumming
Marketing Manager

Tim Perks
Chief Finance Officer


We work hard, and love what we do. We’re based in Shoreditch, east London, have an office in Sydney, Australia, and are opening more international offices.

We started up in 2010 and today there are over 50 of us. With new clients constantly approaching cloud.IQ, we’re hiring all the time to make sure we carry on coming up with exciting solutions and giving each client great service.

We have an outstanding training programme, and ever-growing opportunities for developing your career. Above all, we want everyone at cloud.IQ to be just as thrilled as we are to be part of our team.

cloud.IQ is ambitious and growing fast. We are always looking out for bright, passionate people who enjoy a challenge and want to get involved.

Contact us at with your CV and a covering letter. Please note, we will not respond to unsolicited approaches from recruitment agencies.

cloud.IQ registered office: Falkirk Street, London N1 6HQ. Registered in England company number 07774309. VAT registration Number 131247155.