Our story

Our founders, James and Paul, and most of our core management team have worked together for 12 years.

We set up our first business in 2002 in the thick of the dot.com crash. It succeeded because we’d created some seriously effective software, and we soon had clients in 16 different markets.

We showed our immaculate timing again in 2012 when we founded cloud.IQ. Though the economy was deep in recession, we’d created powerful software that organisations really wanted, and we’re one of the fastest-growing tech start-ups in London.

We started cloud.IQ not only because we had an excellent product, but also because we wanted to find a new model of working. We wanted to create a business that is sustainable, provides long-term jobs, and supports the community we work in. We also wanted to level the e-commerce playing field. In a world dominated by a handful of internet giants, we wanted to develop tools that every size of organisation can afford.

We love being based in Shoreditch, east London. It’s called Tech City by some, home by many more, and it’s a brilliant place to work.

“Every single member of cloud.IQ subscribes to our core values; to reinvest returns in cloud.IQ employees and to create shareholder returns for sustainable social enterprise investment.”

James Critchley, Co-founder and CEO

Tech City, Shoreditch

Our values

Though you come to us to buy software, it’s our people
that make us special. We set up cloud.IQ because we wanted to work
in a new way, placing our values at the centre of everything we do.

We share our success not only with our staff, but also with the community around us.

  • We believe everyone should have a chance: our software means every organisation, large or small, can compete with the global giants.
  • We invest in our staff: we provide the best training and opportunities to everyone who works for us.
  • We employ local businesses. 
  • We run internships and apprenticeships – at any time there will be eight people on our programme.
  • We work with our local university, London Met, offering placements and internships to its students.
  • We run regular free training and events in our local community.

Management Team

James Critchley

Paul Phillips

Tim Renew

Bethany Ayers
Head of Operations

Lotty Cumming
Marketing Manager

Tim Perks
Chief Finance Officer


We work hard, and love what we do. We’re based in Shoreditch, east London, have an office in Sydney, Australia, and are opening more international offices.

We started up in 2010 and today there are 40 of us. With new clients constantly approaching cloud.IQ, we’re hiring all the time to make sure we carry on coming up with exciting solutions and giving each client great service.

We have an outstanding training programme, and ever-growing opportunities for developing your career. Above all, we want everyone at cloud.IQ to be just as thrilled as we are to be part of our team.

cloud.IQ is ambitious and growing fast. We are always looking out for bright, passionate people who enjoy a challenge and want to get involved.

Contact us at recruitment@cloud-iq.com with your CV and a covering letter.

Please note, we will not respond to unsolicited approaches from recruitment agencies.cloud.IQ registered office: Falkirk Street, London N1 6HQ. Registered in England company number 07774309. VAT registration Number 131247155.