Acquiring new patients and growing your patient base is very important for Dental Practices – generating targeted leads for your business is likely to be one of the most important factors to make this a success. Our Apps give dentists the ability to engage patients who are already connected to their practices, across a range of channels. Connect with customers already in the buying cycle and, as our Apps are inexpensive, you can create some incredible ROI.

Many patient journeys begin with a visit to your website, but we know that many bookings complete offline. Once you've attracted new patients to your website you want to make the most of the opportunity; callMe allows patients to contact you by phone free of charge. Patients simply enter their phone number and choose whether they would prefer a call back now, or later. callMe transforms a website visit into an inbound call within seconds. The perfect click to call solution that connects you to your customer in seconds.

The Clinical Director at The Perfect Smile has already seen results, “As a forward thinking Dental Practice, we wanted an effective way to engage with our patients outside business hours. callMe was simple to implement on our website and is a fast, easy way to stay connected to our customers 24/7.”

Dental Practices also see great returns with SMS campaigns. Setting up automatic text reminders for hygienist and annual check-ups increase attendance. These messages will include a link with your phone number allowing for a simple click and call. People feel more comfortable giving out their phone number to Dental Practices and find the text reminders helpful. The ROI for text messaging is extremely high.

Bulk SMS messages can be used to remind your patients about their check-ups and appointments. You can incorporate the text service into your customer service process; when the patient is paying and booking their next check-up/appointment, the receptionist can ask if they would like to be reminded about their next appointment. Then, the day before their next appointment, you can send a text reminding them.

There is evidence that SMS reminders have reduced non-attendance in various practices. A controlled study demonstrated a reduction of 25-28% of ‘no-shows’. The study was conducted over a two year period comparing the attendance rate with the year prior when no reminders were sent.

Research looking at attendance rates on the day and time originally booked – a much broader outcome measure - noted this happened 79% of the time when patients received reminders and only 34% when they didn’t. A review last year concluded reminder systems in general improved attendance rates and SMS reminders were the most cost effective. 

cloud.IQ are now able to offer Dental and Independent practices both smartSMS and callMe Apps. People take their mobile phones everywhere, and most people read virtually all text messages, making SMS an excellent marketing tool for time-sensitive reminders.

SMS messages start from just 4p per message. Test both Apps for free now www.cloud-iq.com/#freetrial

CEO James Critchley talked to startups.co.uk this week about how and why cloud. IQ came about, his former businesses and the problems marketeers face in an increasingly crowded online market.

David Moth from Econsultancy met James Critchley from cloud.IQ right at the beginning to understand more about his exciting new Tech City start-up.

Read the full profile here.

James Critchley spoke to the Tech City Investment Organisation (tcio) to discuss how start-ups can raise vital funding. The following article focuses on how James’ breakthrough moment came when he realised that his product – the cloud. IQ apps – could help charities and social enterprises as well as commercial ones. 

Read the full article here.

The Integrated Retailer published a piece authored by cloud.IQ CEO James Critchley entitled ‘The “dull stuff” that may make all the difference this Christmas’.

Read the full article here.