logo-cloud-3.png

cloud.IQ blog

Cut through the Christmas calendar with our eCommerce conversion checklist

Posted By Lotty Cumming on Thursday, 10 Nov,2016 - 08:30

The Christmas retail calendar seems to get busier every year, with more dates to optimise and plan for to drive as many sales as possible over the Christmas peak season, including:

•  24th Nov - Grey Thursday
•  25
th Nov - Black Friday
•  28
th Nov - Cyber Monday
•  29
th Nov - Retargeting Tuesday
•  1
st Dec - Throwback Thursday
•  3
rd Dec - Small Business Saturday (US)
•  5
th Dec – Manic Monday
•  12
th Dec - Green Monday
•  17
th Dec - Super Saturday
•  18
th Dec - Free Shipping Day
•  Then comes Christmas itself and the Jan sales!

Read More

Topics: Cart Recovery, conversion technology, overlay, popover, ecommerce, customer experience, customer journey, conversion rate optimisation

Four of the best ways to use overlays for ecommerce websites

Posted By Lotty Cumming on Wednesday, 02 Nov,2016 - 16:30

There's no great mystery here! An overlay is simply a way of presenting a personalised message to your customers to encourage a specific action, usually triggered by defined rules and on-site customer behaviour. 

Your overlays should offer value and encourage progression through the customer journey to help drive conversions. Get them right and they can be extremely effective in achieveing your objectives - whether it's sign-ups, sales or social sharing. 

Ensuring your overlay enhances the customer experience is the first step to success. It's also important to think of your overlay as an 'extension of your web page' so they appear integral to the customer journey and your brand. 

As the Christmas peak season fast approaches, I asked our optimisation team to choose their 'best use of overlay' and why... 

Read More

Topics: conversion technology, exit intent, overlay, popover, ecommerce, customer experience, customer journey, conversion rate optimisation

Interview: Sean Hargrave talks AI and eCommerce

Posted By Lotty Cumming on Wednesday, 02 Nov,2016 - 09:00

As industries go, the world of eCommerce is still a newborn baby. From its origins in static ads and interstitials to the birth of increasingly intelligent algorithms, the technology being used is evolving quickly and without respite.

To reflect this in our latest series of blogs we’ve been speaking to the best and brightest in eCommerce and retail to find out what the future will hold.

This week we’re speaking to Sean Hargrave, a freelance journalist writing for publications including The Guardian and MediaPost.

Read More

Topics: E-commerce, Personalisation, conversion rate optimisation, Artificial Intelligence, Marketing Techology, Machine Learning

Interview: Chris Lake, EmpiricalProof

Posted By Lotty Cumming on Wednesday, 19 Oct,2016 - 09:00

As industries go, the world of eCommerce is still a newborn baby. From its origins in static ads and interstitials to the birth of increasingly intelligent algorithms, the technology being used is evolving quickly and without respite.

To reflect this in our latest series of blogs we’ve been speaking to the best and brightest in eCommerce and retail to find out what the future will hold.

This week we’re speaking to Chris Lake, co-founder of Empirical Proof and former Director and founding member of Econsultancy.

Read More

Topics: E-commerce, Personalisation, conversion rate optimisation, Artificial Intelligence, Marketing Techology, Machine Learning

10 Things to Consider when Designing an Overlay

Posted By Lotty Cumming on Tuesday, 18 Oct,2016 - 11:06

When it comes to using overlays, it's important to see them as an extension of your brand and a useful part of the overall customer experience on your website.

Often still referred to as a 'pop-up', there's no denying the effectiveness of this technology when it comes to growing your marketing database and converting more customers. But only when they are deployed in the right way. 

This article takes a look at the top 10 components of an overlay and the things you should consider when designing your overlay. Don't forget - each element should be tested to see what works best for your brand and customers, but as a starting point this list serves as a strong basis for you to build on...

Read More

Topics: Conversion Optimisation, conversion technology, overlay, popover, customer engagement, customer experience, customer journey

Interview: Caroline Baldwin, Essential Retail

Posted By Lotty Cumming on Wednesday, 05 Oct,2016 - 11:14

As industries go, the world of eCommerce is still a newborn baby. From its origins in static ads and interstitials to the birth of increasingly intelligent algorithms, the technology being used is evolving quickly and without respite.

To reflect this in our latest series of blogs we’ve been speaking to the best and brightest in eCommerce and retail to find out what the future will hold.

First up is Caroline Baldwin, Deputy Editor of Essential Retail.

Read More

Topics: E-commerce, Personalisation, conversion rate optimisation, Artificial Intelligence, Marketing Techology, Machine Learning

[FREE EVENT - 29 Sept, 12-6pm] PayPal Office Hours Event with Cloud.IQ

Posted By Lotty Cumming on Wednesday, 28 Sep,2016 - 10:00

Thursday 29 September 2016, 12-6pm

Located at the Pioneer Suite on Canal Street in Manchester, this hotly anticipated drop-in optimisation event is not be missed!

Designed to offer ecommerce businesses the chance to complete a full website review, visitors will be able to gain practical insights on how to convert more on-site customers and boost sales.

As the official conversion partner of PayPal, we’ve been invited along to share our expertise and advise businesses how to best optimise the customer journey to purchase, from maximising mobile opportunities to optimising the checkout flow.

Read More

Topics: E-commerce, Conversion Optimisation, strategy, conversion technology, customer engagement, conversion rate optimisation, Event

[WEBINAR - 11 Oct, 10:30am] Future Glance: CRO as Part of a Multi-Channel Brand Strategy to Convert More Customers and Increase Sales

Posted By Lotty Cumming on Tuesday, 27 Sep,2016 - 17:22

Tuesday 11 October 2016, 10:30am

Want to know how to enhance a multi-channel experience and boost online sales? If so, then make sure you don't miss out on our free webinar.

Incredibly useful for ecommerce brands, it's presented by our conversion experts here at cloud.IQ and strategic digital marketing agency McCANN Connected.

Read More

Topics: E-commerce, Conversion Optimisation, conversion technology, customer engagement, conversion rate optimisation

10th Travolution Summit London - a few seats left!

Posted By Lotty Cumming on Friday, 23 Sep,2016 - 13:12

If you work in travel, it's not too late to sign up for the 2016 Travolution Summit - a one day conference taking place on Monday 26th September in London and dedicated entirely to the latest in digital travel.  In its 10th year, this day-long event promises a day packed with vital insights into how developments in online travel and technology over the past 10 years are shaping future strategy.

Read More

Topics: ecommerce, conversion rate optimisation

Want a Subject Line that Drives Conversions?

Posted By Lotty Cumming on Thursday, 25 Aug,2016 - 12:00

Let's face it: Your customer's inbox is most likely the same as everyone else's- cluttered and pretty much full! It's your email's job therefore to stand out amongst the clutter and above the competition. As one of the main drivers of your website's traffic, it can't really afford not to!

So what's the best way to stand out? We're glad you asked because we're going to tell you...it's engaging, can't-help-but-open subject lines!

We partnered with Smart Insights to tell you how to craft an effective email subject line that can help optimise conversions.

Read More