In business, you work through the difficult days, relish the good days, and plan always for the best days still ahead. Through all of that, every now and then comes a moment that you know you'll always remember. For me, this is one of those moments.
I've said elsewhere that mentioning conversion rate optimisation (CRO) at dinner parties won't win you many ears but, with a CRO-driven 0.2% uplift in sales resulting in a revenue increase of up to 10%, every ecommerce operator should listen hard. Now, the demonstrable benefits of the cloud.IQ platform have been recognised with an investment of GBP£4,000,000.
That's a lot of zeroes. So what do they all mean?Read More