The subject of email subject lines proved a most popular topic as our last webinar. It seems the subject line is a challenge for many and finding a formula that boosts conversions, is a tricky one. The infogrpahic below is a short and sweet summary of the top tips from the webinar.
Just in case you needed reminding.. here's a visual summary of a few key stats that might help you focus on your cart abandonment strategy. An average 75% of online shoppers abandon shopping carts before making a purchase, costing businesses a significant amount of revenue.
Many email marketers tell me that growing their list isn’t within their remit and as such they don’t pay any attention to it as they’re not rewarded on list growth but on opens and clicks or on sales and revenue. Regardless of whether you’re rewarded directly for list growth or not, it benefits you to grow your list and I’m going to show you why.Read More
Topics: List growth
Editor: Many thanks to Siobhan McGinty of HubSpot for this post.
Facebook advertising within the realm of e-commerce is a match made in heaven. Why? Three reasons. Firstly, it allows you to target your audience very precisely - so the better you know your audience, the better your ads will perform. Second, Facebook is continually introducing more and more ad formats which are particularly suited to e-commerce -- and we’ll demonstrate the power of the most impressive ones in this post.Read More
Our latest webinar was all about how to create email subject lines that increase conversions. A very popular subject given the number of attendees we were pleased to welcome.
Presented by cloud.IQ Marketing Director, Kath Pay (also trainer for eConsultancy), this webinar is now available for free download.Read More
This is one of them – out this week, the latest nugget from Dave Chaffey at Smart Insights is available to download now: ‘Email Trends 2015: A visual Guide’.
Read on to find out why it's worth downloading...
Be honest. How much time do you give your email subject lines? If you throw them together quickly after all your time has gone in to creating the email content, then our next FREE webinar is for you - all about how to create subject lines to improve your email marketing conversion rates.Read More