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cloud.IQ blog

Top 10 Tweaks for your e-Commerce Site

Posted By Lotty Cumming on Monday, 11 Jul,2016 - 08:30

Sometimes it's the small tweaks made to an e-Commerce site which allow for the greatest success.

So we've gathered a number of small changes and recommendations - you'd be surprised at the positive impact a few tiny tweaks can have on your site in terms of the number of consumers successfully completing the customer purchase journey.

Since so many of us focus on the longer term view, it's often easy to forget what we can do today to make a change. This article serves as a check list if your're looking for some quick wins (with little effort) to make to your e-commerce site and increase conversions.

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Topics: E-commerce, Conversion Optimisation, Infographics, Digital Marketing, conversion technology, customer engagement, conversion rate optimisation

Meet e-commerce experts at next week's eTailing Summit London

Posted By Lotty Cumming on Wednesday, 06 Jul,2016 - 14:53

 
On Monday, July 11th, top digital and eCommerce professionals will meet in London for the well established 'eTailing Summit'.
 
As well as the chance to gather essential knowledge from a range of e-commerce industry experts, you can also attend seminars geared towards helping retail brands achieve more success online.
 
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Topics: Cart Abandonment, E-commerce, Conversion Optimisation, conversion technology, conversion rate optimisation, Event

[FREE Webinar - 4 May, 2pm] How Space.NK Optimised Their Customer Conversion Rate To Increase Sales – joined by Space.NK’s Head of Ecommerce

Posted By Lotty Cumming on Wednesday, 27 Apr,2016 - 10:00

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Topics: E-commerce, Conversion Optimisation, Digital Marketing, conversion technology, customer engagement

[Infographic] How to Increase Your Black Friday Online Sales

Posted By Lotty Cumming on Tuesday, 10 Nov,2015 - 09:00

Check out our latest infographic for Christmas conversion top tips to help you drive extra sales over Black Friday and the Christmas shopping surge.  

As traffic increases, so too does your opportunity to capture more customer data, encourage more conversions and recover maximum lost sales. Have you got it covered?

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Topics: E-commerce, Conversion Optimisation, Infographics, Digital Marketing, conversion technology, customer engagement

The latest from Liveclicker on the upcoming Future of Email London event - 3 Sept 15

Posted By Sam Moser on Friday, 14 Aug,2015 - 09:46

On Thursday, September 3rd, top thought-leaders and marketers will converge in London for the fourth installment of the 'Future of Email' London tour. The inaugural event took place in San Francisco last January and will travel to Boston, Los Angeles, Denver, Seattle, and Miami later this fall.

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Topics: Email Marketing, ecommerce, email

[Free Guide] How to Craft a Compelling Subject Line

Posted By Kath Pay on Monday, 10 Aug,2015 - 12:00

With email being a Push Channel, we benefit from being able to send messages at appropriate times in the consumer’s lifecycle – we don’t have to wait for them to come to us. One of the positive outcomes of this is that more often than not, email is one of the main drivers of traffic to your website and the subject line plays a very important role in this.

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Topics: Email Subject Lines, persuasion

[Webinar & Blog] How to effectively use Persuasion throughout the ecommerce customer journey

Posted By Kath Pay on Monday, 10 Aug,2015 - 09:33

When creating and optimising our ecommerce customer journey, not only do we need to ensure that we make this as frictionless as possible, but also that we make it as persuasive as possible.

Our journey today

When creating and optimising our ecommerce customer journey, not only do we need to ensure that we have made this as frictionless and easy to use journey as possible, but also that we have made this journey as persuasive as possible.

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Topics: persuasion, ecommerce, customer journey

You're Invited to Future of Email London - 3 Sept 2015, 3pm - Save Your Seat

Posted By Lotty Cumming on Friday, 07 Aug,2015 - 09:00

Would you like to transform your email in 2015 and beyond? Join us for this free to attend 'Future of Email' London event where you will learn all about the latest email technologies, cutting-edge campaign strategies, and conversion driving tactics.

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Topics: Email Marketing, ecommerce, email

Hayes Garden World Flash Sale – the power of an overlay that delivered 25% more sales

Posted By Lotty Cumming on Wednesday, 05 Aug,2015 - 12:45

What if you could use a very simple piece of technology to sell more stuff? What if you could do it easily and quickly without relying on anyone else? And how about being able to instantly react to those macro factors, such as the weather, to maximise on perhaps an unexpected surge of interest in your product? 

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Topics: Acquisition, conversion technology, overlay

3 Steps to Increasing Email Conversions: Open > Click > Convert [Video & Blogs]

Posted By Kath Pay on Tuesday, 21 Jul,2015 - 09:24

Open

There are 3 key steps to increasing email marketing conversions: Open > Click > Convert, and it’s necessary to get each of them right as they can all impact (either positively or negatively) the success of your email marketing campaign. All too often when we talk about email marketing we simply consider the email, however, email marketing is much more than that.

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Topics: Email Marketing, Testing, Email Subject Lines, ecommerce