It goes without saying that adding widely integrated and multi-channel sales processes help more customers find you on more platforms. Multi channel sales have become so integral in recent years due to the accelerated growth of both smartphone and tablet markets, but how multi-channelled and integrated are retailers in the UK?
With the competitiveness of today’s ecommerce markets, it is imperative that you are always offering your customers an extra option when shopping online. In terms of multi-channel ecommerce, it would be offering an almost mirrored and effortless simultaneous online shopping experience through a multitude of different devices and platforms.
When it comes to Email Marketing there are many popular forms of mediums and channels, digital marketers have the opportunity to harness and optimise channels that they wouldn’t have had access to a few years ago.
Tools and channels such as blogs and social media mediums are an example of this new trend. More traditional forms however include: landing pages, PR and telemarketing.
New statistics by IMRG reveal that both UK digital shoppers and Digital Buyers are on course for a year-on-year increase. Statistics revealed that in 2013 the UK had 760 million orders pass through, this figure is set to increase to a further 865 million this year in 2014 (an increase of 14.2% year-on-year).
Usage of such Click + Collect services have become popular in recent years and boasts both benefits for consumers and retailers. This works in favour of brick & mortar stores as they set to yield more customers back in-store, in order to promote further in-store purchases.
Now we can talk all day about the benefits B2C companies can find with social media tools such as Twitter, not just for further outreach but better engagement. We have previously spoken about the importance of such tools.
However, in this blog we will discuss why and how Twitter may turn out to be a great customer service solution for your company.
Loss aversion also commonly known as the ‘prospect theory’ is the psychological theory that we would rather avoid the enduring pain of a loss than the pleasure of a win.
In theory, it is favouring not wanting to lose something over actually winning something. There are so many common day-to-day examples of this theory, personal possessions being one of them. Not wanting to let something go because of the fear of ‘losing’ it rather than it having any sort of gain.
According to the latest research by eMarketer, Ad spend in the UK will shift drastically to Mobile between 2015-2017. Mobile Ad spend has seen significant growth in recent times increasing to nearly £2.26 million (an increase of nearly 90%). This figure is up from approximately £1.19 billion compared to the previous trading year of 2013.
As this Mobile Ad expenditure continues to see further accelerated growth with increased consumer Internet usage being on mobile platforms and tablets, Mobile Ad’s are set to increase to further that of newspapers and traditional forms of Advertising, this year. Mobile Ad’s will account for 15.1% of total media spend this year. This figure merely overtakes newspapers, which will be 13.8%.
In the past we have spoken about the importance of images and how they will explode onto the scene in 2014 being one of the main driving forces for both online content and ecommerce retailers as online consumer behaviour changes with the rise of popular apps Pinterest, Snapchat and Instagram increasing our craving for image-based content more than ever before.
In our last blog, we spoke about how Pinterest, the social site known for its image sharing, recently introduced a ‘gifts feed’ feature giving customers even easier access to convert online through the simple use of images.
Unless you’ve been living under a rock for the past year or so, you’ll know that Pinterest is a big deal, a very big deal in fact, especially for online ecommerce retailers. Commonly known as the ‘mothers social network’ due to its stigma that not a lot of males used it and that it mainly had a female user base throughout its earlier stages. Pinterest has really evolved into a social hub that boasts both huge customer potential and brand awareness. This seems to be especially apparent for smaller online retailers. The mix of social and shopping just makes for a busy on-the-go social shoppers heaven!
Love or hate Pinterest, it just got a whole lot better… Pinterest have now launched their ‘gifts feed’ – What exactly is this? How does it work? Will it be worthwhile? – You can bet your luck it will!
China has been the hub of international export for years now and with good reason, they are the global leader in inventory and manufacturing exporting duties. In this blog, I will talk about a few short ‘musts’ for retailers when it comes to sourcing your products from China.
According to Bloomberg, last year overseas shipments in China rose by 12.7% compared to 2012, not only this but the trade surplus was at $33.8 billion (the biggest since January 2009). - A clear distinction as to why China is still the market leader and also a sign of the significant growth Chinese markets are seeing on a global scale.
A recent study revealed that online reviews account for 90% of influence on a customer’s online buying decision. This is a clear representation of how big a deal online reviews are for ecommerce retailers.
Not only this, according to ‘Local Customer Review Survey’ (2012) 72% of the people surveyed said that they trust online reviews. More than half (52%) said that these reviews would further help to persuade them into a buying decision.