cloud.IQ blog

[Infographic] 5 Ways to Use Popovers to Increase Conversions

Posted By Lotty Cumming on Tuesday, 24 Mar,2015 - 16:31

The name 'popover' or 'overlay' can often convey the wrong idea for this clever little slice of conversion technology. cloud.IQ's CEO encourages our clients to think of these as 'extensions of your web page'.   

Essentially they are integral to the customer journey on a website and should be viewed as part of your customer service armoury. There to assist and enrich, never to annoy. 

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Topics: E-commerce, Conversion Optimisation, Infographics, Digital Marketing, conversion technology, exit intent, overlay, popover, customer engagement

Top Ten High Margin Products Sold Online

Posted By Lotty Cumming on Friday, 13 Mar,2015 - 15:28

[Image Source: blog.iyogi.com]

As part of a series of cloud.IQ popular article updates from days gone by, this was one of our most popular. Re-published below it in all its original glory. Updated version coming soon... 

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Topics: Email Marketing, Conversion Optimisation, strategy, Acquisition

cloud.IQ intern Sakib Rahman wins Best Development Apprentice of the Year 2015

Posted By Irfan Dabhad on Friday, 13 Mar,2015 - 14:07

Sakib (second from left) with fellow Apprentice Awards 2015 winners

I’m excited to say that cloud.IQ intern Sakib Rahman, was announced winner of the Best Development Apprentice at the JustIT Apprenticeship Awards 2015 last night.

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[Infographic] How to leverage psychology in digital marketing

Posted By Lotty Cumming on Wednesday, 11 Mar,2015 - 16:52

As experts in online conversion, we were asked to author an eBook for Marketo all about how businesses can leverage human behaviours and basic psychology through the customer lifecycle.

This infographic pulls out the key sections covered for a taster of what you'll learn from the full eBook, written by cloud.IQ Marketing Director and online conversion expert Kath Pay. 

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Topics: E-commerce, Conversion Optimisation, Infographics, Digital Marketing, persuasion

Integrate search and email for smart personalisation

Posted By Kath Pay on Wednesday, 04 Mar,2015 - 21:40

Personalisation-1When we think of the words ‘personalise’ and ‘email’ we more often than not think of including the subscriber's name and possibly their company name within the email. But this is the most basic of ways of personalising the experience within email and quite frankly, impresses very few. 

 

Personalisation can be achieved numerous ways by utilising the following types of data:

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Topics: Email Marketing, Conversion Optimisation, strategy, Acquisition

7 Email Marketing Tactics to Optimise Conversions for e-Commerce [Webinar video and slides]

Posted By Lotty Cumming on Wednesday, 04 Mar,2015 - 09:54

email subject lines

Our latest webinar is now available to watch on-demand for free here: 7 Email Marketing Tactics to Optimise Conversions for e-Commerce. And it's worth a watch!

 

"Another superb webinar from @cloudIQApps - if you aren't following these folks, get on it. Great content, smoothly presented."- @almostgames

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Topics: Cart Abandonment, Email Marketing, Conversion Optimisation, Cart Recovery, Digital Marketing, Email Metrics

Discover how to unleash the testing power of your emails - cloud.IQ and Kissmetrics Webinar

Posted By Lotty Cumming on Monday, 02 Mar,2015 - 12:23

We've teamed up with Kissmetrics for another FREE webinar. This time, we'll be talking about how to unleash the testing power of your emails to enhance your other marketing channels.

Presented by cloud.IQ Marketing Director, Kath Pay (also trainer for eConsultancy) and Thue Madsen, Marketing Operations Specialist at Kissmetrics. 

Sold already? You can sign up here or read on for more on what Kath and Thue will be covering... 

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Topics: Email Marketing, Conversion Optimisation, Digital Marketing, Testing, Email Metrics

[Infographic] 6 Ways to Create Email Subject Lines That Boost Conversions

Posted By Lotty Cumming on Tuesday, 24 Feb,2015 - 10:30

The subject of email subject lines proved a most popular topic as our last webinar. It seems the subject line is a challenge for many and finding a formula that boosts conversions, is a tricky one. The infogrpahic below is a short and sweet summary of the top tips from the webinar.  

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Topics: Cart Abandonment, E-commerce, Conversion Optimisation, Infographics

[Infographic] The Latest Cart Abandonment Statistics

Posted By Lotty Cumming on Monday, 23 Feb,2015 - 15:01

Just in case you needed reminding.. here's a visual summary of a few key stats that might help you focus on your cart abandonment strategy. An average 75% of online shoppers abandon shopping carts before making a purchase, costing businesses a significant amount of revenue. 

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Topics: Cart Abandonment, E-commerce, Infographics

Need More Revenue? Grow Your List!

Posted By Kath Pay on Tuesday, 10 Feb,2015 - 09:00

Many email marketers tell me that growing their list isn’t within their remit and as such they don’t pay any attention to it as they’re not rewarded on list growth but on opens and clicks or on sales and revenue. Regardless of whether you’re rewarded directly for list growth or not, it benefits you to grow your list and I’m going to show you why.

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Topics: List growth