There are 3 key steps to increasing email marketing conversions: Open > Click > Convert, and it’s necessary to get each of them right as they can all impact (either positively or negatively) the success of your email marketing campaign. All too often when we talk about email marketing we simply consider the email, however, email marketing is much more than that.Read More
I have the privilege of being an advisor to Mediapost’s Email Marketing Summit, which was held in the Algarve, Portugal in June this year and it is, in my opinion, one of the best email marketing conferences in Europe. In this role of advisor, I had the pleasure of asking cloud.IQ’s client, Adeola Sole, CRM Manager at Murdock London to be a Keynote speaker at the conference.Read More
Our Marketing Director, Kath Pay, presented a fun and inspiring session to a very engaged audience at MagentoLive! London recently.
Kath revealed what brands are currently doing, with lots of great examples, as well as provided the reasons behind why these tactics/principles work. With a bit of humour, some great insights and tips, this session proved to be a success at the show.Read More
I had the pleasure of moderating the first panel at the fantastic three day Email Insider’s Summit in the Algarve, Portugal recently and was joined by an expert team of email marketers as panelists.
Amidst some wonderful networking between email marketing peers of brands such as Dixons, Last Minute, Hilton Worldwide, Arsenal Football Club, Bol.com, Sony, Expedia, Nook, Eurail and Murdock London just to name a few, we also had a brilliant time soaking in some very valuable learnings from experts as well as from each other.Read More
What an amazing couple of days we’ve just had! Fantastic content containing tips, tricks and excellent advice from some of the top digital marketing experts from around the world. Here’s what a couple of happy attendees had to say.Read More
|Image: Shak Shuka|
Editor: Many thanks to Chad White of Litmus for this post as part of a series of speaker articles for our online eCommerce summit, available on-demand now!
Despite being highly effective, adoption of shopping cart abandonment emails is still low and growing slowly. Only 23% of major retailers sent a shopping cart abandonment email, as of December 2014, according to Salesforce Marketing Cloud research. That’s up from 20% adoption in December 2013Read More
Ahead of the eagerly awaited online eCommerce Summit on May 27-29, I asked a couple of email marketing experts a challenging question:
“There are so many ways to increase conversions – segmentation, testing, copywriting, deliverability just to name a few. What is the number one (key) piece of advice you would provide to increase conversions for an eCommerce email marketing campaign?”
It was a challenging question and as usual Dave Chaffey of SmartInsights provided some great advice to apply immediately to your campaigns and Dela Quist of Alchemy Worx took a different approach (as usual!) and provided valuable advice on measuring your conversions.
In the run up to our eagerly awaited eCommerce Summit we decided to ask a couple of our expert speakers the following question:
“Where to begin when optimizing your website? What’s your key piece of advice that you would provide for an easy and ‘quick win’ on an ecommerce website, with the aim of increasing conversions?”Read More
Want to gain some valuable marketing insights? For Free? Whilst sitting at your desk? Then join us for an exclusive line up of renowned industry speakers at our online eCommerce Summit, May 27-29 2015.
We’re offering a jam-packed agenda full of insights, training and expertise - all delivered online to you for FREE!
LIVE hourly sessions cover topics including email marketing, customer journey optimisation, copywriting, segmentation, personalisation, user experience and more.