Amazon has recently released a new Twitter feature that brings Twitter users and tweets closer to the Amazon brand than ever before. Amazon is attempting to go beyond simply providing a shopping service into a social conversation and lifestyle experience that is all centred around their own brand.
They recently launched #AmazonCart in the US and UK which is aimed at bringing users closer to the brand than ever before. So some readers may still be curious as to what exactly #AmazonCart is, how it works and whether its simply a marketing gimmick used by the biggest ecommerce merchant or something worthwhile.
Recent statistics revealed by eMarketer showed that iPad’s are set to be the least favourite Tablet option for the first time ever within the UK and will lose market share to cheaper alternatives such as the Amazon Kindle Fire HD.
In this blog we will look at what devices consumers are turning to for their online purchases, the effect older Tablet users are having on Mcommerce and how to properly nurture these new types of Mcommerce customers into trusting and buying from your online store.
New statistics by Pwc reveal that the entire Digital Ad spend within the UK rose by 15.2% to £6.3 million last year (2013) up from £5.4 million YoY (year-on-year) from the same period in 2012.
In particular spend on Digital Ad’s held a firm grip on its share of Ad spend in general. Digital Ad’s within the UK accounted for £432 million in 2013 an increase from £152 million in 2012 - which really shows the scope at which Ad spend has grown but more significantly, the way in which Digital Ad’s are being viewed as by Mobile users in the UK.
In the final edition of our improving your customer checkout experience series, based on a presentation by Kath Pay of Plan to Engage, we will examine the types of triggers you can use and how they can improve your conversion optimisation as well as developing a better customer checkout experience.
If you missed out on our previous blog linked with our 3-part series, you can find it here.
In part two of our three-part series, based upon a presentation by Kath Pay of Plan to Engage, we’ll discuss the second factor that needs consideration, and that is the Ability for a customer to checkout and convert successfully.
Ecommerce began in the 70’s (before some readers may have even been born!) and it has come a long way since then, yet we see so many web users pulling their hair out in frustration due to the complexity of a checkout process which results in them abandoning your site and heading straight for the nearest competitor who has actually done their homework on what a customer checkout experience should be like.
Of course, the criteria for then actually creating a one-size fits all is a real challenge for Ecommerce retailers, however we at cloud. IQ have broken this process down for you with three simple steps to implement in order to create a blissful customer checkout experience and to beat cart abandonment for good!
It goes without saying that adding widely integrated and multi-channel sales processes help more customers find you on more platforms. Multi channel sales have become so integral in recent years due to the accelerated growth of both smartphone and tablet markets, but how multi-channelled and integrated are retailers in the UK?
With the competitiveness of today’s ecommerce markets, it is imperative that you are always offering your customers an extra option when shopping online. In terms of multi-channel ecommerce, it would be offering an almost mirrored and effortless simultaneous online shopping experience through a multitude of different devices and platforms.
When it comes to Email Marketing there are many popular forms of mediums and channels, digital marketers have the opportunity to harness and optimise channels that they wouldn’t have had access to a few years ago.
Tools and channels such as blogs and social media mediums are an example of this new trend. More traditional forms however include: landing pages, PR and telemarketing.
New statistics by IMRG reveal that both UK digital shoppers and Digital Buyers are on course for a year-on-year increase. Statistics revealed that in 2013 the UK had 760 million orders pass through, this figure is set to increase to a further 865 million this year in 2014 (an increase of 14.2% year-on-year).
Usage of such Click + Collect services have become popular in recent years and boasts both benefits for consumers and retailers. This works in favour of brick & mortar stores as they set to yield more customers back in-store, in order to promote further in-store purchases.
Now we can talk all day about the benefits B2C companies can find with social media tools such as Twitter, not just for further outreach but better engagement. We have previously spoken about the importance of such tools.
However, in this blog we will discuss why and how Twitter may turn out to be a great customer service solution for your company.