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cloud.IQ blog

The changing face of a mobile consumer

Posted By Lotty Cumming on Monday, 19 Dec,2016 - 11:00

It should come as little surprise in the 21st century that mobile phone usage has evolved at a rapid rate. Looking ahead to the future, things only seem set to expand further, with mobile devices becoming more entwined in our everyday lives and culture.

By 2018 it’s expected the sale of mobile commerce could reach as high as a staggering $626 billion for the year alone, with a mind-boggling 8.2 billion handheld devices also estimated to be in circulation at that time.

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Topics: M-commerce, E-commerce, Conversion Optimisation, Infographics, Digital Marketing, conversion technology, customer engagement, conversion rate optimisation

Google crackdown on ‘intrusive’ overlays: Are your overlays search friendly?

Posted By Lotty Cumming on Thursday, 15 Dec,2016 - 09:00

It’s been a while since Google announced their next mobile friendly mission, but the day the search giant enforces its changes is almost upon us.

In the New Year, the 10th January 2017 to be exact, Google will penalise ‘intrusive’ use of overlays on mobile sites. This means that sites on which “content is not easily accessible to a user on the transition from the mobile search results” could face a negative SEO impact and relevant pages ‘may not rank as highly’.

For those using overlay technology and unsure whether their site could be in the Google firing line, the rest of this article explains exactly what’s happening in case you need to make any changes to avoid traffic loss.

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Topics: conversion technology, overlay

Cut through the Christmas calendar with our eCommerce conversion checklist

Posted By Lotty Cumming on Thursday, 10 Nov,2016 - 08:30

The Christmas retail calendar seems to get busier every year, with more dates to optimise and plan for to drive as many sales as possible over the Christmas peak season, including:

•  24th Nov - Grey Thursday
•  25
th Nov - Black Friday
•  28
th Nov - Cyber Monday
•  29
th Nov - Retargeting Tuesday
•  1
st Dec - Throwback Thursday
•  3
rd Dec - Small Business Saturday (US)
•  5
th Dec – Manic Monday
•  12
th Dec - Green Monday
•  17
th Dec - Super Saturday
•  18
th Dec - Free Shipping Day
•  Then comes Christmas itself and the Jan sales!

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Topics: Cart Recovery, conversion technology, overlay, popover, ecommerce, customer experience, customer journey, conversion rate optimisation

Four of the best ways to use overlays for ecommerce websites

Posted By Lotty Cumming on Wednesday, 02 Nov,2016 - 16:30

There's no great mystery here! An overlay is simply a way of presenting a personalised message to your customers to encourage a specific action, usually triggered by defined rules and on-site customer behaviour. 

Your overlays should offer value and encourage progression through the customer journey to help drive conversions. Get them right and they can be extremely effective in achieveing your objectives - whether it's sign-ups, sales or social sharing. 

Ensuring your overlay enhances the customer experience is the first step to success. It's also important to think of your overlay as an 'extension of your web page' so they appear integral to the customer journey and your brand. 

As the Christmas peak season fast approaches, I asked our optimisation team to choose their 'best use of overlay' and why... 

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Topics: conversion technology, exit intent, overlay, popover, ecommerce, customer experience, customer journey, conversion rate optimisation

Interview: Sean Hargrave talks AI and eCommerce

Posted By Lotty Cumming on Wednesday, 02 Nov,2016 - 09:00

As industries go, the world of eCommerce is still a newborn baby. From its origins in static ads and interstitials to the birth of increasingly intelligent algorithms, the technology being used is evolving quickly and without respite.

To reflect this in our latest series of blogs we’ve been speaking to the best and brightest in eCommerce and retail to find out what the future will hold.

This week we’re speaking to Sean Hargrave, a freelance journalist writing for publications including The Guardian and MediaPost.

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Topics: E-commerce, Personalisation, conversion rate optimisation, Artificial Intelligence, Marketing Techology, Machine Learning

Interview: Chris Lake, EmpiricalProof

Posted By Lotty Cumming on Wednesday, 19 Oct,2016 - 09:00

As industries go, the world of eCommerce is still a newborn baby. From its origins in static ads and interstitials to the birth of increasingly intelligent algorithms, the technology being used is evolving quickly and without respite.

To reflect this in our latest series of blogs we’ve been speaking to the best and brightest in eCommerce and retail to find out what the future will hold.

This week we’re speaking to Chris Lake, co-founder of Empirical Proof and former Director and founding member of Econsultancy.

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Topics: E-commerce, Personalisation, conversion rate optimisation, Artificial Intelligence, Marketing Techology, Machine Learning

10 Things to Consider when Designing an Overlay

Posted By Lotty Cumming on Tuesday, 18 Oct,2016 - 11:06

When it comes to using overlays, it's important to see them as an extension of your brand and a useful part of the overall customer experience on your website.

Often still referred to as a 'pop-up', there's no denying the effectiveness of this technology when it comes to growing your marketing database and converting more customers. But only when they are deployed in the right way. 

This article takes a look at the top 10 components of an overlay and the things you should consider when designing your overlay. Don't forget - each element should be tested to see what works best for your brand and customers, but as a starting point this list serves as a strong basis for you to build on...

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Topics: Conversion Optimisation, conversion technology, overlay, popover, customer engagement, customer experience, customer journey

Interview: Caroline Baldwin, Essential Retail

Posted By Lotty Cumming on Wednesday, 05 Oct,2016 - 11:14

As industries go, the world of eCommerce is still a newborn baby. From its origins in static ads and interstitials to the birth of increasingly intelligent algorithms, the technology being used is evolving quickly and without respite.

To reflect this in our latest series of blogs we’ve been speaking to the best and brightest in eCommerce and retail to find out what the future will hold.

First up is Caroline Baldwin, Deputy Editor of Essential Retail.

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Topics: E-commerce, Personalisation, conversion rate optimisation, Artificial Intelligence, Marketing Techology, Machine Learning

[FREE EVENT - 29 Sept, 12-6pm] PayPal Office Hours Event with Cloud.IQ

Posted By Lotty Cumming on Wednesday, 28 Sep,2016 - 10:00

Thursday 29 September 2016, 12-6pm

Located at the Pioneer Suite on Canal Street in Manchester, this hotly anticipated drop-in optimisation event is not be missed!

Designed to offer ecommerce businesses the chance to complete a full website review, visitors will be able to gain practical insights on how to convert more on-site customers and boost sales.

As the official conversion partner of PayPal, we’ve been invited along to share our expertise and advise businesses how to best optimise the customer journey to purchase, from maximising mobile opportunities to optimising the checkout flow.

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Topics: E-commerce, Conversion Optimisation, strategy, conversion technology, customer engagement, conversion rate optimisation, Event

[WEBINAR - 11 Oct, 10:30am] Future Glance: CRO as Part of a Multi-Channel Brand Strategy to Convert More Customers and Increase Sales

Posted By Lotty Cumming on Tuesday, 27 Sep,2016 - 17:22

Tuesday 11 October 2016, 10:30am

Want to know how to enhance a multi-channel experience and boost online sales? If so, then make sure you don't miss out on our free webinar.

Incredibly useful for ecommerce brands, it's presented by our conversion experts here at cloud.IQ and strategic digital marketing agency McCANN Connected.

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Topics: E-commerce, Conversion Optimisation, conversion technology, customer engagement, conversion rate optimisation