cloud.IQ blog

[Infographic] 6 Ways to Create Email Subject Lines That Boost Conversions

Posted By Lotty Cumming on Tuesday, 24 Feb,2015 - 10:30

The subject of email subject lines proved a most popular topic as our last webinar. It seems the subject line is a challenge for many and finding a formula that boosts conversions, is a tricky one. The infogrpahic below is a short and sweet summary of the top tips from the webinar.  

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Topics: Cart Abandonment, E-commerce, Conversion Optimisation, Infographics

[Infographic] The Latest Cart Abandonment Statistics

Posted By Lotty Cumming on Monday, 23 Feb,2015 - 15:01

Just in case you needed reminding.. here's a visual summary of a few key stats that might help you focus on your cart abandonment strategy. An average 75% of online shoppers abandon shopping carts before making a purchase, costing businesses a significant amount of revenue. 

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Topics: Cart Abandonment, E-commerce, Infographics

Need More Revenue? Grow Your List!

Posted By Kath Pay on Tuesday, 10 Feb,2015 - 09:00

Many email marketers tell me that growing their list isn’t within their remit and as such they don’t pay any attention to it as they’re not rewarded on list growth but on opens and clicks or on sales and revenue. Regardless of whether you’re rewarded directly for list growth or not, it benefits you to grow your list and I’m going to show you why.

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Topics: List growth

4 pro ways to NAIL Facebook advertising for your e-commerce site

Posted By Siobhan McGinty on Monday, 09 Feb,2015 - 11:58

Editor: Many thanks to Siobhan McGinty of HubSpot for this post.

Facebook advertising within the realm of e-commerce is a match made in heaven. Why? Three reasons. Firstly, it allows you to target your audience very precisely - so the better you know your audience, the better your ads will perform. Second, Facebook is continually introducing more and more ad formats which are particularly suited to e-commerce -- and we’ll demonstrate the power of the most impressive ones in this post.

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Topics: Social Media Marketing, Acquisition

How to create email subject lines that increase conversions [Webinar slides and video]

Posted By Lotty Cumming on Friday, 06 Feb,2015 - 12:53

Our latest webinar was all about how to create email subject lines that increase conversions. A very popular subject given the number of attendees we were pleased to welcome. 

Presented by cloud.IQ Marketing Director, Kath Pay (also trainer for eConsultancy), this webinar is now available for free download.  

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Topics: Email Marketing, Conversion Optimisation, Digital Marketing, Email Subject Lines, Email Metrics

Email metrics that matter - according to 9 experts

Posted By Lotty Cumming on Wednesday, 04 Feb,2015 - 11:18

A recent article from Tim Watson at email marketing consultancy Zettasphere asked 9 experts what email metrics they think really matter.

In Tim's article, you'll find useful insights on which metrics to focus on to improve email marketing performance.    

Read on for a few snippets from some of the experts, including cloud.IQ marketing director Kath Pay. 

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Topics: Email Marketing, Digital Marketing, Email Metrics

Want to double your lead flow in 30 days? [Free Email Course]

Posted By Lotty Cumming on Monday, 02 Feb,2015 - 16:26

We’re pleased to reveal cloud.IQ’s marketing director Kath Pay is one of 4 experts invited to contribute to HubSpot’s 4 week email course on lead generation, launched this week.

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Topics: Email Marketing, Digital Marketing

New Smart Insights Report: Email Trends 2015 – A Visual Guide

Posted By Lotty Cumming on Monday, 02 Feb,2015 - 08:30

The web is saturated with free content, but it’s hard to find the nuggets that are actually worth your attention.

This is one of them – out this week, the latest nugget from Dave Chaffey at Smart Insights is available to download now: ‘Email Trends 2015: A visual Guide’.

Read on to find out why it's worth downloading...

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Topics: Email Marketing, Digital Marketing

Let's Put The Marketing Back Into Email Marketing

Posted By Kath Pay on Wednesday, 28 Jan,2015 - 08:47

Over the years I’ve discovered that many email marketers perform email marketing as their job, yet they don't use many of the basic principles of marketing that other channels, both online and offline, use. It seems many email marketers are not actually focused on marketing at all, but instead simply emphasize creating and sending.

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Topics: Email Marketing, Digital Marketing, strategy

Free Webinar (5 Feb) - Create email subject lines that boost conversions

Posted By Lotty Cumming on Tuesday, 27 Jan,2015 - 15:15

Be honest. How much time do you give your email subject lines? If you throw them together quickly after all your time has gone in to creating the email content, then our next FREE webinar is for you - all about how to create subject lines to improve your email marketing conversion rates. 

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Topics: Email Marketing, Conversion Optimisation, Email Subject Lines