cloud.IQ blog

eCommerce Summit Wrap up - Sessions available On-Demand now

Posted By Kath Pay on Monday, 01 Jun,2015 - 11:41

What an amazing couple of days we’ve just had! Fantastic content containing tips, tricks and excellent advice from some of the top digital marketing experts from around the world. Here’s what a couple of happy attendees had to say.

Read More

Topics: Conversion Optimisation, Email Subject Lines, ecommerce

Try a Cart Abandonment Email ‘Sandwich’

Posted By Chad White on Tuesday, 19 May,2015 - 11:15

cart abandonment email sandwich - image courtesy of Shak Shuka
Image: Shak Shuka

Editor: Many thanks to Chad White of Litmus for this post as part of a series of speaker articles for our online eCommerce summit, available on-demand now!

Despite being highly effective, adoption of shopping cart abandonment emails is still low and growing slowly. Only 23% of major retailers sent a shopping cart abandonment email, as of December 2014, according to Salesforce Marketing Cloud research. That’s up from 20% adoption in December 2013

Read More

Topics: Email Marketing, Conversion Optimisation, Digital Marketing, Email segmentation

Essential advice on increasing email marketing conversions by 3 email experts.

Posted By Kath Pay on Wednesday, 13 May,2015 - 10:51

Ahead of the eagerly awaited online eCommerce Summit on May 27-29, I asked a couple of email marketing experts a challenging question:

“There are so many ways to increase conversions – segmentation,  testing, copywriting, deliverability just to name a few. What is the number one (key)  piece of advice you would provide to increase conversions for an eCommerce email marketing campaign?”

It was a challenging question and as usual Dave Chaffey of SmartInsights provided  some great advice to apply immediately to your campaigns and Dela Quist of Alchemy Worx took  a different approach (as usual!) and provided valuable advice on measuring your conversions.

Read More

Topics: Email Marketing, ecommerce

The Conversion Optimisation Dilemma Answered - Where to start optimising?

Posted By Kath Pay on Tuesday, 12 May,2015 - 11:46

In the run up to our eagerly awaited eCommerce Summit we decided to ask a couple of our expert speakers the following question:

“Where to begin when optimizing your website? What’s your key piece of advice that you would provide for an easy and ‘quick win’ on an ecommerce website, with the aim of increasing conversions?”

Read More

Topics: Conversion Optimisation, ecommerce, customer experience

Announcing our online eCommerce Summit - and you're invited!

Posted By Kath Pay on Wednesday, 06 May,2015 - 14:27


Want to gain some valuable marketing insights? For Free? Whilst sitting at your desk? Then join us for an exclusive line up of renowned industry speakers at our online eCommerce Summit, May 27-29 2015.

We’re offering a jam-packed agenda full of insights, training and expertise -  all delivered online to you for FREE!

LIVE  hourly sessions cover topics including email marketing, customer journey optimisation, copywriting, segmentation, personalisation, user experience and more.

Read More

Topics: E-commerce, Conversion Optimisation

Marketo webinar - How to Leverage Psychology in Digital Marketing

Posted By Lotty Cumming on Monday, 27 Apr,2015 - 17:21

Ever wondered how to leverage the power of psychology in your digital marketing? Wonder no more.

Following its popularity as an eBook written by cloud.IQ Marketing Director Kath Pay and recenty published by Marketo, Kath has been invited to present the key points on this fascinatig subject as a FREE webinar hosted by Marketo this week, on Weds 29 April at 11am BST.

Save My Spot - Register to the Marketo 'Leveraging Psychology in Digital Marketing' webinar 

Read More

Topics: Email Marketing, Conversion Optimisation, Digital Marketing, Psychology

Why online retailers need to start rethinking the way they view email

Posted By Dela Quist on Monday, 27 Apr,2015 - 13:26

mobile-user-on-the-streetEditor: Many thanks to Dela Quist of Alchemy Worx for this post as part of a series of speaker articles in the run up to our eCommerce Summit @YourDesk, 27-29 May. Register Today!

Is it time that we rethink how we view the role of email in our online marketing strategies? In many cases, marketers have developed the mantra that success in email is all about sending the right message, to the right person, at the right time. Unfortunately, the effect of this kind of thinking is to view email messages as a series of singular events in the marketing ecosystem. While there isn’t anything intrinsically wrong with this view, it doesn’t allow retailers to fully exploit the impact that email can have on shaping consumer behaviour and raising brand awareness.

Read More

Topics: Email Marketing, Conversion Optimisation, Digital Marketing, Personlisation, Email segmentation

3 Keys for a Successful Customer Journey [Webinar video and slides]

Posted By Lotty Cumming on Monday, 20 Apr,2015 - 14:12

3_keys_thumbnail_for_automated_email

Here's all you need to catch up on our latest webinar, broadcast last week.

This article contains a quick summary, a link to the presentation slides and access to the full recorded webinar

The subject? 3 Keys to create a successful customer journey. Presenter? Kath Pay, cloud.IQ marketing director as well as trainer for Econsultancy.  

Read More

Topics: Cart Abandonment, Email Marketing, Conversion Optimisation, Cart Recovery, Digital Marketing, Email Metrics

Data-driven touch point marketing to increase conversions [Webinar video and slides]

Posted By Lotty Cumming on Wednesday, 01 Apr,2015 - 14:09

cloudiq and brightpearl webinar

This post includes a short summary of our latest webinar run in partnership with Brightpearl.

You'll find a link to the presentation slides and access to the recorded webinar on-demand too, if you so desire.

A lot of ground was covered, all about how to create data-driven touch point marketing for customer service and increased conversions

Read More

Topics: Cart Abandonment, Email Marketing, Conversion Optimisation, Cart Recovery, Digital Marketing

[Infographic] 5 Ways to Use Popovers to Increase Conversions

Posted By Lotty Cumming on Tuesday, 24 Mar,2015 - 16:31

The name 'popover' or 'overlay' can often convey the wrong idea for this clever little slice of conversion technology. cloud.IQ's CEO encourages our clients to think of these as 'extensions of your web page'.   

Essentially they are integral to the customer journey on a website and should be viewed as part of your customer service armoury. There to assist and enrich, never to annoy. 

Read More

Topics: E-commerce, Conversion Optimisation, Infographics, Digital Marketing, conversion technology, exit intent, overlay, popover, customer engagement