page-header.jpg

Cloud IQ Blog

Why Customers Abandon Their Shopping Baskets - Alone and Unpaid For!

Posted By Lotty Cumming on Monday, 27 Feb,2017 - 11:15

Why do customers abandon their shopping basket?
Customers abandon shopping carts. Fact. This is not news. On average, 75% of customers will abandon their basket without buying. This rate can differ dramatically depending on the product you’re selling and industry you’re in.

In this article, you'll find a list of the key reasons customers leave their shopping carts - abandoned, alone and unpaid for! It's likely none of these reasons will come as a big surprise to you, but a carefully considered list can  often help focus the mind and provide clarity on how and where to best focus efforts, particularly if you’re looking to minimise shopping cart abandonment on your website.

Read More

Topics: Cart Abandonment, E-commerce, Cart Recovery, conversion rate optimisation, shopping cart recovery

6 Steps to Cart Recovery Success - More Recovered Sales!

Posted By Lotty Cumming on Tuesday, 26 Jul,2016 - 16:28

No matter how well you promote or optimise your site, there will always be those customers who abandon their basket. All businesses whether big or small have to work to recover this abandonment because let's face it, we all hate to lose!

However, a few small changes to your cart recovery strategy could gain you the positive impact you need to bring those abandoned baskets back to complete their transaction. There are many ways to go about nurturing and encouraging leads to do this - we've gathered 6 of our top recommendations:

Read More

Topics: Cart Abandonment, Cart Recovery, ecommerce

Meet e-commerce experts at next week's eTailing Summit London

Posted By Lotty Cumming on Wednesday, 06 Jul,2016 - 14:53

 
On Monday, July 11th, top digital and eCommerce professionals will meet in London for the well established 'eTailing Summit'.
 
As well as the chance to gather essential knowledge from a range of e-commerce industry experts, you can also attend seminars geared towards helping retail brands achieve more success online.
 
Read More

Topics: Cart Abandonment, E-commerce, Conversion Optimisation, conversion technology, conversion rate optimisation, Event

3 Keys for a Successful Customer Journey [Webinar video and slides]

Posted By Lotty Cumming on Monday, 20 Apr,2015 - 14:12

3_keys_thumbnail_for_automated_email

Here's all you need to catch up on our latest webinar, broadcast last week.

This article contains a quick summary, a link to the presentation slides and access to the full recorded webinar

The subject? 3 Keys to create a successful customer journey. Presenter? Kath Pay, cloud.IQ marketing director as well as trainer for Econsultancy.  

Read More

Topics: Cart Abandonment, Email Marketing, Conversion Optimisation, Cart Recovery, Digital Marketing, Email Metrics

Data-driven touch point marketing to increase conversions [Webinar video and slides]

Posted By Lotty Cumming on Wednesday, 01 Apr,2015 - 14:09

cloudiq and brightpearl webinar

This post includes a short summary of our latest webinar run in partnership with Brightpearl.

You'll find a link to the presentation slides and access to the recorded webinar on-demand too, if you so desire.

A lot of ground was covered, all about how to create data-driven touch point marketing for customer service and increased conversions

Read More

Topics: Cart Abandonment, Email Marketing, Conversion Optimisation, Cart Recovery, Digital Marketing

7 Email Marketing Tactics to Optimise Conversions for e-Commerce [Webinar video and slides]

Posted By Lotty Cumming on Wednesday, 04 Mar,2015 - 09:54

email subject lines

Our latest webinar is now available to watch on-demand for free here: 7 Email Marketing Tactics to Optimise Conversions for e-Commerce. And it's worth a watch!

 

"Another superb webinar from @cloudIQApps - if you aren't following these folks, get on it. Great content, smoothly presented."- @almostgames

Read More

Topics: Cart Abandonment, Email Marketing, Conversion Optimisation, Cart Recovery, Digital Marketing, Email Metrics

[Infographic] 6 Ways to Create Email Subject Lines That Boost Conversions

Posted By Lotty Cumming on Tuesday, 24 Feb,2015 - 10:30

The subject of email subject lines proved a most popular topic as our last webinar. It seems the subject line is a challenge for many and finding a formula that boosts conversions, is a tricky one. The infogrpahic below is a short and sweet summary of the top tips from the webinar.  

Read More

Topics: Cart Abandonment, E-commerce, Conversion Optimisation, Infographics

[Infographic] The Latest Cart Abandonment Statistics

Posted By Lotty Cumming on Monday, 23 Feb,2015 - 15:01

Just in case you needed reminding.. here's a visual summary of a few key stats that might help you focus on your cart abandonment strategy. An average 75% of online shoppers abandon shopping carts before making a purchase, costing businesses a significant amount of revenue. 

Read More

Topics: Cart Abandonment, E-commerce, Infographics

Perfect your ecommerce strategy for 2015

Posted By Ash on Friday, 16 Jan,2015 - 10:13

Read More

Topics: Cart Abandonment, E-commerce, Conversion Optimisation, Infographics

Avoid the slump - how to maximise January sales

Posted By Ash on Friday, 16 Jan,2015 - 10:02

Read More

Topics: Cart Abandonment, E-commerce, Conversion Optimisation, Infographics