The most hyped bargain hunting weekend of the year is upon us. To see it in, consumer group Which? has reported that 60% of popular Black Friday items discounted were actually cheaper, or the same, at other times during the year, urging consumers to look harder at discounts before they buy.Read More
Why do customers abandon their shopping basket?
Customers abandon shopping carts. Fact. This is not news. On average, 75% of customers will abandon their basket without buying. This rate can differ dramatically depending on the product you’re selling and industry you’re in.
In this article, you'll find a list of the key reasons customers leave their shopping carts - abandoned, alone and unpaid for! It's likely none of these reasons will come as a big surprise to you, but a carefully considered list can often help focus the mind and provide clarity on how and where to best focus efforts, particularly if you’re looking to minimise shopping cart abandonment on your website.
The Christmas retail calendar seems to get busier every year, with more dates to optimise and plan for to drive as many sales as possible over the Christmas peak season, including:
• 24th Nov - Grey Thursday
• 25th Nov - Black Friday
• 28th Nov - Cyber Monday
• 29th Nov - Retargeting Tuesday
• 1st Dec - Throwback Thursday
• 3rd Dec - Small Business Saturday (US)
• 5th Dec – Manic Monday
• 12th Dec - Green Monday
• 17th Dec - Super Saturday
• 18th Dec - Free Shipping Day
• Then comes Christmas itself and the Jan sales!
No matter how well you promote or optimise your site, there will always be those customers who abandon their basket. All businesses whether big or small have to work to recover this abandonment because let's face it, we all hate to lose!
However, a few small changes to your cart recovery strategy could gain you the positive impact you need to bring those abandoned baskets back to complete their transaction. There are many ways to go about nurturing and encouraging leads to do this - we've gathered 6 of our top recommendations:Read More
Here's all you need to catch up on our latest webinar, broadcast last week.
This article contains a quick summary, a link to the presentation slides and access to the full recorded webinar.
The subject? 3 Keys to create a successful customer journey. Presenter? Kath Pay, cloud.IQ marketing director as well as trainer for Econsultancy.Read More
This post includes a short summary of our latest webinar run in partnership with Brightpearl.
You'll find a link to the presentation slides and access to the recorded webinar on-demand too, if you so desire.
A lot of ground was covered, all about how to create data-driven touch point marketing for customer service and increased conversions.Read More
Our latest webinar is now available to watch on-demand for free here: 7 Email Marketing Tactics to Optimise Conversions for e-Commerce. And it's worth a watch!
Our latest webinar was all about Call-To-Actions (CTAs), specifically how to create and integrate them to drive more conversions.
Speaker and cloud.IQ Marketing Director, Kath Pay, presented A LOT of great tips, advice and best practise examples – too many to cover in this post. So read on for a few highlights, the recorded webinar and presentation slides, jam-packed with juicy conversion driving must-knows!Read More
Christmas is fast approaching and it’s also time to look at our latest infographic geared towards helping ecommerce retailers making the most of the festive season for a golden quarter!Read More