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Cloud IQ Blog

Less is more?

Posted By Lotty Cumming on Thursday, 23 Nov,2017 - 14:46

The most hyped bargain hunting weekend of the year is upon us. To see it in, consumer group Which? has reported that 60% of popular Black Friday items discounted were actually cheaper, or the same, at other times during the year, urging consumers to look harder at discounts before they buy.

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Topics: E-commerce, Conversion Optimisation, Cart Recovery, Testing, Overlays

The Nightmare Scenario: “The customers would have bought anyway!”

Posted By Lotty Cumming on Thursday, 02 Nov,2017 - 16:40

We’ve all been there - asking ourselves if we just wasted precious budget? Did the campaign work? How effective was the promotion? And most feared - would the customer have bought regardless?

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Topics: E-commerce, Conversion Optimisation, Cart Recovery, Testing

Why Customers Abandon Their Shopping Baskets - Alone and Unpaid For!

Posted By Lotty Cumming on Monday, 27 Feb,2017 - 11:15

Why do customers abandon their shopping basket?
Customers abandon shopping carts. Fact. This is not news. On average, 75% of customers will abandon their basket without buying. This rate can differ dramatically depending on the product you’re selling and industry you’re in.

In this article, you'll find a list of the key reasons customers leave their shopping carts - abandoned, alone and unpaid for! It's likely none of these reasons will come as a big surprise to you, but a carefully considered list can  often help focus the mind and provide clarity on how and where to best focus efforts, particularly if you’re looking to minimise shopping cart abandonment on your website.

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Topics: Cart Abandonment, E-commerce, Cart Recovery, conversion rate optimisation, shopping cart recovery

Cut through the Christmas calendar with our eCommerce conversion checklist

Posted By Lotty Cumming on Thursday, 10 Nov,2016 - 08:30

The Christmas retail calendar seems to get busier every year, with more dates to optimise and plan for to drive as many sales as possible over the Christmas peak season, including:

•  24th Nov - Grey Thursday
•  25
th Nov - Black Friday
•  28
th Nov - Cyber Monday
•  29
th Nov - Retargeting Tuesday
•  1
st Dec - Throwback Thursday
•  3
rd Dec - Small Business Saturday (US)
•  5
th Dec – Manic Monday
•  12
th Dec - Green Monday
•  17
th Dec - Super Saturday
•  18
th Dec - Free Shipping Day
•  Then comes Christmas itself and the Jan sales!

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Topics: Cart Recovery, conversion technology, overlay, popover, ecommerce, customer experience, customer journey, conversion rate optimisation

6 Steps to Cart Recovery Success - More Recovered Sales!

Posted By Lotty Cumming on Tuesday, 26 Jul,2016 - 16:28

No matter how well you promote or optimise your site, there will always be those customers who abandon their basket. All businesses whether big or small have to work to recover this abandonment because let's face it, we all hate to lose!

However, a few small changes to your cart recovery strategy could gain you the positive impact you need to bring those abandoned baskets back to complete their transaction. There are many ways to go about nurturing and encouraging leads to do this - we've gathered 6 of our top recommendations:

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Topics: Cart Abandonment, Cart Recovery, ecommerce

3 Keys for a Successful Customer Journey [Webinar video and slides]

Posted By Lotty Cumming on Monday, 20 Apr,2015 - 14:12

3_keys_thumbnail_for_automated_email

Here's all you need to catch up on our latest webinar, broadcast last week.

This article contains a quick summary, a link to the presentation slides and access to the full recorded webinar

The subject? 3 Keys to create a successful customer journey. Presenter? Kath Pay, cloud.IQ marketing director as well as trainer for Econsultancy.  

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Topics: Cart Abandonment, Email Marketing, Conversion Optimisation, Cart Recovery, Digital Marketing, Email Metrics

Data-driven touch point marketing to increase conversions [Webinar video and slides]

Posted By Lotty Cumming on Wednesday, 01 Apr,2015 - 14:09

cloudiq and brightpearl webinar

This post includes a short summary of our latest webinar run in partnership with Brightpearl.

You'll find a link to the presentation slides and access to the recorded webinar on-demand too, if you so desire.

A lot of ground was covered, all about how to create data-driven touch point marketing for customer service and increased conversions

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Topics: Cart Abandonment, Email Marketing, Conversion Optimisation, Cart Recovery, Digital Marketing

7 Email Marketing Tactics to Optimise Conversions for e-Commerce [Webinar video and slides]

Posted By Lotty Cumming on Wednesday, 04 Mar,2015 - 09:54

email subject lines

Our latest webinar is now available to watch on-demand for free here: 7 Email Marketing Tactics to Optimise Conversions for e-Commerce. And it's worth a watch!

 

"Another superb webinar from @cloudIQApps - if you aren't following these folks, get on it. Great content, smoothly presented."- @almostgames

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Topics: Cart Abandonment, Email Marketing, Conversion Optimisation, Cart Recovery, Digital Marketing, Email Metrics

How to create CTAs that drive conversions – webinar highlights, slides and video

Posted By Lotty Cumming on Thursday, 27 Nov,2014 - 11:38

Our latest webinar was all about Call-To-Actions (CTAs), specifically how to create and integrate them to drive more conversions.

Speaker and cloud.IQ Marketing Director, Kath Pay, presented A LOT of great tips, advice and best practise examples – too many to cover in this post. So read on for a few highlights, the recorded webinar and presentation slides, jam-packed with juicy conversion driving must-knows! 

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Topics: Email Marketing, Conversion Optimisation, Cart Recovery

Optimising for a Golden Quarter [BLOG]

Posted By Ash on Friday, 29 Aug,2014 - 11:10

Christmas is fast approaching and it’s also time to look at our latest infographic geared towards helping ecommerce retailers making the most of the festive season for a golden quarter!

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Topics: Cart Abandonment, Social Media Marketing, E-commerce, Conversion Optimisation, Infographics, Cart Recovery