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Cloud IQ Blog

Less is more?

Posted By Lotty Cumming on Thursday, 23 Nov,2017 - 14:46

The most hyped bargain hunting weekend of the year is upon us. To see it in, consumer group Which? has reported that 60% of popular Black Friday items discounted were actually cheaper, or the same, at other times during the year, urging consumers to look harder at discounts before they buy.

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Topics: E-commerce, Conversion Optimisation, Cart Recovery, Testing, Overlays

Top Tips on Testing The Impact of Your Rebrand

Posted By Lotty Cumming on Wednesday, 08 Nov,2017 - 15:33

Who remembers Marathon bars, now lovingly known as Snickers? Or Opal Fruits, renamed to Starburst? Rejected at the time, these brand names are now accepted and loved by consumers.

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Topics: E-commerce, Conversion Optimisation, Testing, Rebrand

The Nightmare Scenario: “The customers would have bought anyway!”

Posted By Lotty Cumming on Thursday, 02 Nov,2017 - 16:40

We’ve all been there - asking ourselves if we just wasted precious budget? Did the campaign work? How effective was the promotion? And most feared - would the customer have bought regardless?

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Topics: E-commerce, Conversion Optimisation, Cart Recovery, Testing

Cloud IQ named as one of 50 most innovative digital companies in the 'Digital Innovators Power List'

Posted By Nick Peart on Thursday, 26 Oct,2017 - 17:07

Cloud IQ has been named as one of London's most visionary digital companies in this year's 'Digital Innovators Power List' launched today by international law firm Bird & Bird LLP and London-based news brand, City A.M.

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Topics: E-commerce, Conversion Optimisation, Innovation, Digital, Awards

Me, Myself & I: The Individualisation Imperative

Posted By Nick Peart on Tuesday, 24 Oct,2017 - 10:12

In the last decade, mass marketing has made way for a more intelligent strategy: personalisation. Segmenting and targeting customers based on shared characteristics, has generally been considered to perform better and brands today interweave this technique into almost every campaign. However, with unprecedented consumer choice and expectation, we wanted to explore how well (or not) personalisation is being executed by brands, what constitutes a good online experience, the personal data exchange and how comfortable consumers are with that and the part that trust plays in this dynamic.

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Topics: E-commerce, Conversion Optimisation, Individualisation, Consumer Research

Me, Myself & I: The Individualisation Imperative Report

Posted By Nick Peart on Tuesday, 24 Oct,2017 - 10:00

Consumers’ Call to Brands: Remember Me, Listen to Me, Let Me be in Control
69% of consumers want an individualised customer experience yet only 40% of brands offer one. The Three Ss –Speed, Seamlessness and a Sense of Control are key to great online experience

24 October 2017, London – Today Cloud IQ, the effortless optimisation platform, unveils its latest research report, Me, Myself & I: The Individualisation Imperative. 
The report identifies customer experience pain points and attitudes to data sharing and how brands are faring in the UK, US and Australia. This research explores how personalisation is not cutting it with consumers and as such how individualisation is emerging to benefit both consumers and brands. Consumers are sending a strong message to brands with 69% of consumers wanting an individualised experience, and two-thirds expecting it, yet only 40% of brands actually offer one today.

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Topics: E-commerce, Conversion Optimisation, Individualisation, Consumer Research

Are you GDPR data compliant? We'll tell you at this month's Travolution Summit

Posted By Lotty Cumming on Friday, 08 Sep,2017 - 14:33

If you work in online travel, you're probably heading to the Travolution Summit on 28th September in London. This year the focus is on how emerging technologies, like artificial intelligence and machine learning, are impacting the travel sector.

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Topics: E-commerce, Conversion Optimisation, Artificial Intelligence, Travel, Travolution, GDPR

Clicking up a gear with investment from PayPal

Posted By James Critchley on Monday, 31 Jul,2017 - 08:01

2017 is proving to be a landmark year for Cloud IQ. In March 2017, we announced Series A funding of £4 million from Nauta Capital, Finance Wales and Juno Capital, establishing ourselves as one of the best-funded commerce optimisation platforms, and accelerating our roadmap development. Today, we are pleased to have secured an additional £4 million from lead investor PayPal,and returning investors Nauta Capital, Finance Wales and Juno Capital.

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Topics: E-commerce, Conversion Optimisation, Artificial Intelligence, Investment

Cloud IQ growth strategy clicks up a gear raising additional £4m

Posted By Nick Peart on Monday, 31 Jul,2017 - 08:00

31st July 2017, London – PayPal joins returning investors Nauta Capital, Juno and Finance Wales in backing the commerce optimisation specialist

Today Cloud IQ, the commerce optimisation platform, announces that it has raised a £4m round, including an investment from PayPal (NASDAQ: PYPL).  This investment will enable Cloud IQ to democratise digital marketing, enabling businesses of all sizes to deliver dynamic individual user experiences that are beneficial to both consumers and the merchant.

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Topics: E-commerce, Conversion Optimisation, Artificial Intelligence, Investment

At the beginning of infinity…£4m funding closed

Posted By James Critchley on Friday, 10 Mar,2017 - 13:08

In business, you work through the difficult days, relish the good days, and plan always for the best days still ahead. Through all of that, every now and then comes a moment that you know you'll always remember. For me, this is one of those moments.

I've said elsewhere that mentioning conversion rate optimisation (CRO) at dinner parties won't win you many ears but, with a CRO-driven 0.2% uplift in sales resulting in a revenue increase of up to 10%, every ecommerce operator should listen hard. Now, the demonstrable benefits of the cloud.IQ platform have been recognised with an investment of GBP£4,000,000.

That's a lot of zeroes. So what do they all mean?

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Topics: E-commerce, Conversion Optimisation, Artificial Intelligence, Investment