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Cloud IQ Blog

Clicking up a gear with investment from PayPal

Posted By James Critchley on Monday, 31 Jul,2017 - 08:01

2017 is proving to be a landmark year for Cloud IQ. In March 2017, we announced Series A funding of £4 million from Nauta Capital, Finance Wales and Juno Capital, establishing ourselves as one of the best-funded commerce optimisation platforms, and accelerating our roadmap development. Today, we are pleased to have secured an additional £4 million from lead investor PayPal,and returning investors Nauta Capital, Finance Wales and Juno Capital.

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Topics: E-commerce, Conversion Optimisation, Artificial Intelligence, Investment

Cloud IQ growth strategy clicks up a gear raising additional £4m

Posted By Nick Peart on Monday, 31 Jul,2017 - 08:00

31st July 2017, London – PayPal joins returning investors Nauta Capital, Juno and Finance Wales in backing the commerce optimisation specialist

Today Cloud IQ, the commerce optimisation platform, announces that it has raised a £4m round, including an investment from PayPal (NASDAQ: PYPL).  This investment will enable Cloud IQ to democratise digital marketing, enabling businesses of all sizes to deliver dynamic individual user experiences that are beneficial to both consumers and the merchant.

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Topics: E-commerce, Conversion Optimisation, Artificial Intelligence, Investment

At the beginning of infinity…£4m funding closed

Posted By James Critchley on Friday, 10 Mar,2017 - 13:08

In business, you work through the difficult days, relish the good days, and plan always for the best days still ahead. Through all of that, every now and then comes a moment that you know you'll always remember. For me, this is one of those moments.

I've said elsewhere that mentioning conversion rate optimisation (CRO) at dinner parties won't win you many ears but, with a CRO-driven 0.2% uplift in sales resulting in a revenue increase of up to 10%, every ecommerce operator should listen hard. Now, the demonstrable benefits of the cloud.IQ platform have been recognised with an investment of GBP£4,000,000.

That's a lot of zeroes. So what do they all mean?

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Topics: E-commerce, Conversion Optimisation, Artificial Intelligence, Investment

Artificial Intelligence Platform Cloud.IQ Secures GBP£4M Funding To Build On 100% Growth and Global Expansion

Posted By Lotty Cumming on Thursday, 09 Mar,2017 - 13:10

March 9th 2017, London – Cloud.IQ, the conversion rate optimisation platform for e-commerce, announces a GBP£4M Series A funding round, led by London based pan European fund Nauta Capital and advised by Armada Ventures. Finance Wales also participated in the round, alongside existing investors Juno Capital.

This latest investment round enables cloud.IQ to continue its rapid growth, international expansion and fuel new product development of the cloud.IQ platform, through which a 0.2% conversion uplift can increase revenue by up to 10%.

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Topics: E-commerce, Conversion Optimisation, Artificial Intelligence, Investment

The changing face of a mobile consumer

Posted By Lotty Cumming on Monday, 19 Dec,2016 - 11:00

It should come as little surprise in the 21st century that mobile phone usage has evolved at a rapid rate. Looking ahead to the future, things only seem set to expand further, with mobile devices becoming more entwined in our everyday lives and culture.

By 2018 it’s expected the sale of mobile commerce could reach as high as a staggering $626 billion for the year alone, with a mind-boggling 8.2 billion handheld devices also estimated to be in circulation at that time.

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Topics: M-commerce, E-commerce, Conversion Optimisation, Infographics, Digital Marketing, conversion technology, customer engagement, conversion rate optimisation

10 Things to Consider when Designing an Overlay

Posted By Lotty Cumming on Tuesday, 18 Oct,2016 - 11:06

When it comes to using overlays, it's important to see them as an extension of your brand and a useful part of the overall customer experience on your website.

Often still referred to as a 'pop-up', there's no denying the effectiveness of this technology when it comes to growing your marketing database and converting more customers. But only when they are deployed in the right way. 

This article takes a look at the top 10 components of an overlay and the things you should consider when designing your overlay. Don't forget - each element should be tested to see what works best for your brand and customers, but as a starting point this list serves as a strong basis for you to build on...

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Topics: Conversion Optimisation, conversion technology, overlay, popover, customer engagement, customer experience, customer journey

[FREE EVENT - 29 Sept, 12-6pm] PayPal Office Hours Event with Cloud.IQ

Posted By Lotty Cumming on Wednesday, 28 Sep,2016 - 10:00

Thursday 29 September 2016, 12-6pm

Located at the Pioneer Suite on Canal Street in Manchester, this hotly anticipated drop-in optimisation event is not be missed!

Designed to offer ecommerce businesses the chance to complete a full website review, visitors will be able to gain practical insights on how to convert more on-site customers and boost sales.

As the official conversion partner of PayPal, we’ve been invited along to share our expertise and advise businesses how to best optimise the customer journey to purchase, from maximising mobile opportunities to optimising the checkout flow.

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Topics: E-commerce, Conversion Optimisation, strategy, conversion technology, customer engagement, conversion rate optimisation, Event

[WEBINAR - 11 Oct, 10:30am] Future Glance: CRO as Part of a Multi-Channel Brand Strategy to Convert More Customers and Increase Sales

Posted By Lotty Cumming on Tuesday, 27 Sep,2016 - 17:22

Tuesday 11 October 2016, 10:30am

Want to know how to enhance a multi-channel experience and boost online sales? If so, then make sure you don't miss out on our free webinar.

Incredibly useful for ecommerce brands, it's presented by our conversion experts here at cloud.IQ and strategic digital marketing agency McCANN Connected.

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Topics: E-commerce, Conversion Optimisation, conversion technology, customer engagement, conversion rate optimisation

Top 10 Tweaks for your e-Commerce Site

Posted By Lotty Cumming on Monday, 11 Jul,2016 - 08:30

Sometimes it's the small tweaks made to an e-Commerce site which allow for the greatest success.

So we've gathered a number of small changes and recommendations - you'd be surprised at the positive impact a few tiny tweaks can have on your site in terms of the number of consumers successfully completing the customer purchase journey.

Since so many of us focus on the longer term view, it's often easy to forget what we can do today to make a change. This article serves as a check list if your're looking for some quick wins (with little effort) to make to your e-commerce site and increase conversions.

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Topics: E-commerce, Conversion Optimisation, Infographics, Digital Marketing, conversion technology, customer engagement, conversion rate optimisation

Meet e-commerce experts at next week's eTailing Summit London

Posted By Lotty Cumming on Wednesday, 06 Jul,2016 - 14:53

 
On Monday, July 11th, top digital and eCommerce professionals will meet in London for the well established 'eTailing Summit'.
 
As well as the chance to gather essential knowledge from a range of e-commerce industry experts, you can also attend seminars geared towards helping retail brands achieve more success online.
 
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Topics: Cart Abandonment, E-commerce, Conversion Optimisation, conversion technology, conversion rate optimisation, Event