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Cloud IQ Blog

The changing face of a mobile consumer

Posted By Lotty Cumming on Monday, 19 Dec,2016 - 11:00

It should come as little surprise in the 21st century that mobile phone usage has evolved at a rapid rate. Looking ahead to the future, things only seem set to expand further, with mobile devices becoming more entwined in our everyday lives and culture.

By 2018 it’s expected the sale of mobile commerce could reach as high as a staggering $626 billion for the year alone, with a mind-boggling 8.2 billion handheld devices also estimated to be in circulation at that time.

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Topics: M-commerce, E-commerce, Conversion Optimisation, Infographics, Digital Marketing, conversion technology, customer engagement, conversion rate optimisation

10 Things to Consider when Designing an Overlay

Posted By Lotty Cumming on Tuesday, 18 Oct,2016 - 11:06

When it comes to using overlays, it's important to see them as an extension of your brand and a useful part of the overall customer experience on your website.

Often still referred to as a 'pop-up', there's no denying the effectiveness of this technology when it comes to growing your marketing database and converting more customers. But only when they are deployed in the right way. 

This article takes a look at the top 10 components of an overlay and the things you should consider when designing your overlay. Don't forget - each element should be tested to see what works best for your brand and customers, but as a starting point this list serves as a strong basis for you to build on...

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Topics: Conversion Optimisation, conversion technology, overlay, popover, customer engagement, customer experience, customer journey

[FREE EVENT - 29 Sept, 12-6pm] PayPal Office Hours Event with Cloud.IQ

Posted By Lotty Cumming on Wednesday, 28 Sep,2016 - 10:00

Thursday 29 September 2016, 12-6pm

Located at the Pioneer Suite on Canal Street in Manchester, this hotly anticipated drop-in optimisation event is not be missed!

Designed to offer ecommerce businesses the chance to complete a full website review, visitors will be able to gain practical insights on how to convert more on-site customers and boost sales.

As the official conversion partner of PayPal, we’ve been invited along to share our expertise and advise businesses how to best optimise the customer journey to purchase, from maximising mobile opportunities to optimising the checkout flow.

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Topics: E-commerce, Conversion Optimisation, strategy, conversion technology, customer engagement, conversion rate optimisation, Event

[WEBINAR - 11 Oct, 10:30am] Future Glance: CRO as Part of a Multi-Channel Brand Strategy to Convert More Customers and Increase Sales

Posted By Lotty Cumming on Tuesday, 27 Sep,2016 - 17:22

Tuesday 11 October 2016, 10:30am

Want to know how to enhance a multi-channel experience and boost online sales? If so, then make sure you don't miss out on our free webinar.

Incredibly useful for ecommerce brands, it's presented by our conversion experts here at cloud.IQ and strategic digital marketing agency McCANN Connected.

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Topics: E-commerce, Conversion Optimisation, conversion technology, customer engagement, conversion rate optimisation

Top 10 Tweaks for your e-Commerce Site

Posted By Lotty Cumming on Monday, 11 Jul,2016 - 08:30

Sometimes it's the small tweaks made to an e-Commerce site which allow for the greatest success.

So we've gathered a number of small changes and recommendations - you'd be surprised at the positive impact a few tiny tweaks can have on your site in terms of the number of consumers successfully completing the customer purchase journey.

Since so many of us focus on the longer term view, it's often easy to forget what we can do today to make a change. This article serves as a check list if your're looking for some quick wins (with little effort) to make to your e-commerce site and increase conversions.

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Topics: E-commerce, Conversion Optimisation, Infographics, Digital Marketing, conversion technology, customer engagement, conversion rate optimisation

[FREE Webinar - 4 May, 2pm] How Space.NK Optimised Their Customer Conversion Rate To Increase Sales – joined by Space.NK’s Head of Ecommerce

Posted By Lotty Cumming on Wednesday, 27 Apr,2016 - 10:00

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Topics: E-commerce, Conversion Optimisation, Digital Marketing, conversion technology, customer engagement

[Infographic] How to Increase Your Black Friday Online Sales

Posted By Lotty Cumming on Tuesday, 10 Nov,2015 - 09:00

Check out our latest infographic for Christmas conversion top tips to help you drive extra sales over Black Friday and the Christmas shopping surge.  

As traffic increases, so too does your opportunity to capture more customer data, encourage more conversions and recover maximum lost sales. Have you got it covered?

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Topics: E-commerce, Conversion Optimisation, Infographics, Digital Marketing, conversion technology, customer engagement

[Infographic] 5 Ways to Use Popovers to Increase Conversions

Posted By Lotty Cumming on Tuesday, 24 Mar,2015 - 16:31

The name 'popover' or 'overlay' can often convey the wrong idea for this clever little slice of conversion technology. cloud.IQ's CEO encourages our clients to think of these as 'extensions of your web page'.   

Essentially they are integral to the customer journey on a website and should be viewed as part of your customer service armoury. There to assist and enrich, never to annoy. 

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Topics: E-commerce, Conversion Optimisation, Infographics, Digital Marketing, conversion technology, overlay, popover, customer engagement