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Cloud IQ Blog

The changing face of a mobile consumer

Posted By Lotty Cumming on Monday, 19 Dec,2016 - 11:00

It should come as little surprise in the 21st century that mobile phone usage has evolved at a rapid rate. Looking ahead to the future, things only seem set to expand further, with mobile devices becoming more entwined in our everyday lives and culture.

By 2018 it’s expected the sale of mobile commerce could reach as high as a staggering $626 billion for the year alone, with a mind-boggling 8.2 billion handheld devices also estimated to be in circulation at that time.

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Topics: M-commerce, E-commerce, Conversion Optimisation, Infographics, Digital Marketing, conversion technology, customer engagement, conversion rate optimisation

Top 10 Tweaks for your e-Commerce Site

Posted By Lotty Cumming on Monday, 11 Jul,2016 - 08:30

Sometimes it's the small tweaks made to an e-Commerce site which allow for the greatest success.

So we've gathered a number of small changes and recommendations - you'd be surprised at the positive impact a few tiny tweaks can have on your site in terms of the number of consumers successfully completing the customer purchase journey.

Since so many of us focus on the longer term view, it's often easy to forget what we can do today to make a change. This article serves as a check list if your're looking for some quick wins (with little effort) to make to your e-commerce site and increase conversions.

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Topics: E-commerce, Conversion Optimisation, Infographics, Digital Marketing, conversion technology, customer engagement, conversion rate optimisation

[FREE Webinar - 4 May, 2pm] How Space.NK Optimised Their Customer Conversion Rate To Increase Sales – joined by Space.NK’s Head of Ecommerce

Posted By Lotty Cumming on Wednesday, 27 Apr,2016 - 10:00

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Topics: E-commerce, Conversion Optimisation, Digital Marketing, conversion technology, customer engagement

[Infographic] How to Increase Your Black Friday Online Sales

Posted By Lotty Cumming on Tuesday, 10 Nov,2015 - 09:00

Check out our latest infographic for Christmas conversion top tips to help you drive extra sales over Black Friday and the Christmas shopping surge.  

As traffic increases, so too does your opportunity to capture more customer data, encourage more conversions and recover maximum lost sales. Have you got it covered?

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Topics: E-commerce, Conversion Optimisation, Infographics, Digital Marketing, conversion technology, customer engagement

Try a Cart Abandonment Email ‘Sandwich’

Posted By Chad White on Tuesday, 19 May,2015 - 11:15

cart abandonment email sandwich - image courtesy of Shak Shuka
Image: Shak Shuka

Editor: Many thanks to Chad White of Litmus for this post as part of a series of speaker articles for our online eCommerce summit, available on-demand now!

Despite being highly effective, adoption of shopping cart abandonment emails is still low and growing slowly. Only 23% of major retailers sent a shopping cart abandonment email, as of December 2014, according to Salesforce Marketing Cloud research. That’s up from 20% adoption in December 2013

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Topics: Email Marketing, Conversion Optimisation, Digital Marketing, Email segmentation

Marketo webinar - How to Leverage Psychology in Digital Marketing

Posted By Lotty Cumming on Monday, 27 Apr,2015 - 17:21

Ever wondered how to leverage the power of psychology in your digital marketing? Wonder no more.

Following its popularity as an eBook written by cloud.IQ Marketing Director Kath Pay and recenty published by Marketo, Kath was invited to present the key points on this fascinating subject as a webinar hosted by Marketo.

Watch the webinar now - Leveraging Psychology in Digital Marketing 

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Topics: Email Marketing, Conversion Optimisation, Digital Marketing, Psychology

Why online retailers need to start rethinking the way they view email

Posted By Dela Quist on Monday, 27 Apr,2015 - 13:26

mobile-user-on-the-streetEditor: Many thanks to Dela Quist of Alchemy Worx for this post as part of a series of speaker articles in the run up to our eCommerce Summit @YourDesk, 27-29 May. Register Today!

Is it time that we rethink how we view the role of email in our online marketing strategies? In many cases, marketers have developed the mantra that success in email is all about sending the right message, to the right person, at the right time. Unfortunately, the effect of this kind of thinking is to view email messages as a series of singular events in the marketing ecosystem. While there isn’t anything intrinsically wrong with this view, it doesn’t allow retailers to fully exploit the impact that email can have on shaping consumer behaviour and raising brand awareness.

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Topics: Email Marketing, Conversion Optimisation, Digital Marketing, Personalisation, Email segmentation

3 Keys for a Successful Customer Journey [Webinar video and slides]

Posted By Lotty Cumming on Monday, 20 Apr,2015 - 14:12

3_keys_thumbnail_for_automated_email

Here's all you need to catch up on our latest webinar, broadcast last week.

This article contains a quick summary, a link to the presentation slides and access to the full recorded webinar

The subject? 3 Keys to create a successful customer journey. Presenter? Kath Pay, cloud.IQ marketing director as well as trainer for Econsultancy.  

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Topics: Cart Abandonment, Email Marketing, Conversion Optimisation, Cart Recovery, Digital Marketing, Email Metrics

Data-driven touch point marketing to increase conversions [Webinar video and slides]

Posted By Lotty Cumming on Wednesday, 01 Apr,2015 - 14:09

cloudiq and brightpearl webinar

This post includes a short summary of our latest webinar run in partnership with Brightpearl.

You'll find a link to the presentation slides and access to the recorded webinar on-demand too, if you so desire.

A lot of ground was covered, all about how to create data-driven touch point marketing for customer service and increased conversions

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Topics: Cart Abandonment, Email Marketing, Conversion Optimisation, Cart Recovery, Digital Marketing

[Infographic] 5 Ways to Use Popovers to Increase Conversions

Posted By Lotty Cumming on Tuesday, 24 Mar,2015 - 16:31

The name 'popover' or 'overlay' can often convey the wrong idea for this clever little slice of conversion technology. cloud.IQ's CEO encourages our clients to think of these as 'extensions of your web page'.   

Essentially they are integral to the customer journey on a website and should be viewed as part of your customer service armoury. There to assist and enrich, never to annoy. 

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Topics: E-commerce, Conversion Optimisation, Infographics, Digital Marketing, conversion technology, overlay, popover, customer engagement