The competition for our time and attention has never been so fierce. In the age of content consumption via multiple screens, social networks and platforms, we are more distracted than ever. Our journeys as customers are no longer the straightforward, easily navigable trips they once were. Instead we now take multiple, meandering individual paths which most often don’t end in a purchase.Read More
The most hyped bargain hunting weekend of the year is upon us. To see it in, consumer group Which? has reported that 60% of popular Black Friday items discounted were actually cheaper, or the same, at other times during the year, urging consumers to look harder at discounts before they buy.Read More
Cloud IQ has been named as one of London's most visionary digital companies in this year's 'Digital Innovators Power List' launched today by international law firm Bird & Bird LLP and London-based news brand, City A.M.Read More
In the last decade, mass marketing has made way for a more intelligent strategy: personalisation. Segmenting and targeting customers based on shared characteristics, has generally been considered to perform better and brands today interweave this technique into almost every campaign. However, with unprecedented consumer choice and expectation, we wanted to explore how well (or not) personalisation is being executed by brands, what constitutes a good online experience, the personal data exchange and how comfortable consumers are with that and the part that trust plays in this dynamic.Read More
Consumers’ Call to Brands: Remember Me, Listen to Me, Let Me be in Control
69% of consumers want an individualised customer experience yet only 40% of brands offer one. The Three Ss –Speed, Seamlessness and a Sense of Control are key to great online experience
24 October 2017, London – Today Cloud IQ, the effortless optimisation platform, unveils its latest research report, Me, Myself & I: The Individualisation Imperative.
The report identifies customer experience pain points and attitudes to data sharing and how brands are faring in the UK, US and Australia. This research explores how personalisation is not cutting it with consumers and as such how individualisation is emerging to benefit both consumers and brands. Consumers are sending a strong message to brands with 69% of consumers wanting an individualised experience, and two-thirds expecting it, yet only 40% of brands actually offer one today.
If you work in online travel, you're probably heading to the Travolution Summit on 28th September in London. This year the focus is on how emerging technologies, like artificial intelligence and machine learning, are impacting the travel sector.Read More
2017 is proving to be a landmark year for Cloud IQ. In March 2017, we announced Series A funding of £4 million from Nauta Capital, Finance Wales and Juno Capital, establishing ourselves as one of the best-funded commerce optimisation platforms, and accelerating our roadmap development. Today, we are pleased to have secured an additional £4 million from lead investor PayPal,and returning investors Nauta Capital, Finance Wales and Juno Capital.Read More