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Cloud IQ Blog

Clicking up a gear with investment from PayPal

Posted By James Critchley on Monday, 31 Jul,2017 - 08:01

2017 is proving to be a landmark year for Cloud IQ. In March 2017, we announced Series A funding of £4 million from Nauta Capital, Finance Wales and Juno Capital, establishing ourselves as one of the best-funded commerce optimisation platforms, and accelerating our roadmap development. Today, we are pleased to have secured an additional £4 million from lead investor PayPal,and returning investors Nauta Capital, Finance Wales and Juno Capital.

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Topics: E-commerce, Conversion Optimisation, Artificial Intelligence, Investment

Cloud IQ growth strategy clicks up a gear raising additional £4m

Posted By Nick Peart on Monday, 31 Jul,2017 - 08:00

31st July 2017, London – PayPal joins returning investors Nauta Capital, Juno and Finance Wales in backing the commerce optimisation specialist

Today Cloud IQ, the commerce optimisation platform, announces that it has raised a £4m round, including an investment from PayPal (NASDAQ: PYPL).  This investment will enable Cloud IQ to democratise digital marketing, enabling businesses of all sizes to deliver dynamic individual user experiences that are beneficial to both consumers and the merchant.

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Topics: E-commerce, Conversion Optimisation, Artificial Intelligence, Investment

At the beginning of infinity…£4m funding closed

Posted By James Critchley on Friday, 10 Mar,2017 - 13:08

In business, you work through the difficult days, relish the good days, and plan always for the best days still ahead. Through all of that, every now and then comes a moment that you know you'll always remember. For me, this is one of those moments.

I've said elsewhere that mentioning conversion rate optimisation (CRO) at dinner parties won't win you many ears but, with a CRO-driven 0.2% uplift in sales resulting in a revenue increase of up to 10%, every ecommerce operator should listen hard. Now, the demonstrable benefits of the cloud.IQ platform have been recognised with an investment of GBP£4,000,000.

That's a lot of zeroes. So what do they all mean?

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Topics: E-commerce, Conversion Optimisation, Artificial Intelligence, Investment

Artificial Intelligence Platform Cloud.IQ Secures GBP£4M Funding To Build On 100% Growth and Global Expansion

Posted By Lotty Cumming on Thursday, 09 Mar,2017 - 13:10

March 9th 2017, London – Cloud.IQ, the conversion rate optimisation platform for e-commerce, announces a GBP£4M Series A funding round, led by London based pan European fund Nauta Capital and advised by Armada Ventures. Finance Wales also participated in the round, alongside existing investors Juno Capital.

This latest investment round enables cloud.IQ to continue its rapid growth, international expansion and fuel new product development of the cloud.IQ platform, through which a 0.2% conversion uplift can increase revenue by up to 10%.

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Topics: E-commerce, Conversion Optimisation, Artificial Intelligence, Investment

Why Customers Abandon Their Shopping Baskets - Alone and Unpaid For!

Posted By Lotty Cumming on Monday, 27 Feb,2017 - 11:15

Why do customers abandon their shopping basket?
Customers abandon shopping carts. Fact. This is not news. On average, 75% of customers will abandon their basket without buying. This rate can differ dramatically depending on the product you’re selling and industry you’re in.

In this article, you'll find a list of the key reasons customers leave their shopping carts - abandoned, alone and unpaid for! It's likely none of these reasons will come as a big surprise to you, but a carefully considered list can  often help focus the mind and provide clarity on how and where to best focus efforts, particularly if you’re looking to minimise shopping cart abandonment on your website.

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Topics: Cart Abandonment, E-commerce, Cart Recovery, conversion rate optimisation, shopping cart recovery

The changing face of a mobile consumer

Posted By Lotty Cumming on Monday, 19 Dec,2016 - 11:00

It should come as little surprise in the 21st century that mobile phone usage has evolved at a rapid rate. Looking ahead to the future, things only seem set to expand further, with mobile devices becoming more entwined in our everyday lives and culture.

By 2018 it’s expected the sale of mobile commerce could reach as high as a staggering $626 billion for the year alone, with a mind-boggling 8.2 billion handheld devices also estimated to be in circulation at that time.

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Topics: M-commerce, E-commerce, Conversion Optimisation, Infographics, Digital Marketing, conversion technology, customer engagement, conversion rate optimisation

Interview: Sean Hargrave talks AI and eCommerce

Posted By Lotty Cumming on Wednesday, 02 Nov,2016 - 09:00

As industries go, the world of eCommerce is still a newborn baby. From its origins in static ads and interstitials to the birth of increasingly intelligent algorithms, the technology being used is evolving quickly and without respite.

To reflect this in our latest series of blogs we’ve been speaking to the best and brightest in eCommerce and retail to find out what the future will hold.

This week we’re speaking to Sean Hargrave, a freelance journalist writing for publications including The Guardian and MediaPost.

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Topics: E-commerce, Personalisation, conversion rate optimisation, Artificial Intelligence, Marketing Techology, Machine Learning

Interview: Chris Lake, EmpiricalProof

Posted By Lotty Cumming on Wednesday, 19 Oct,2016 - 09:00

As industries go, the world of eCommerce is still a newborn baby. From its origins in static ads and interstitials to the birth of increasingly intelligent algorithms, the technology being used is evolving quickly and without respite.

To reflect this in our latest series of blogs we’ve been speaking to the best and brightest in eCommerce and retail to find out what the future will hold.

This week we’re speaking to Chris Lake, co-founder of Empirical Proof and former Director and founding member of Econsultancy.

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Topics: E-commerce, Personalisation, conversion rate optimisation, Artificial Intelligence, Marketing Techology, Machine Learning

Interview: Caroline Baldwin, Essential Retail

Posted By Lotty Cumming on Wednesday, 05 Oct,2016 - 11:14

As industries go, the world of eCommerce is still a newborn baby. From its origins in static ads and interstitials to the birth of increasingly intelligent algorithms, the technology being used is evolving quickly and without respite.

To reflect this in our latest series of blogs we’ve been speaking to the best and brightest in eCommerce and retail to find out what the future will hold.

First up is Caroline Baldwin, Deputy Editor of Essential Retail.

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Topics: E-commerce, Personalisation, conversion rate optimisation, Artificial Intelligence, Marketing Techology, Machine Learning

[FREE EVENT - 29 Sept, 12-6pm] PayPal Office Hours Event with Cloud.IQ

Posted By Lotty Cumming on Wednesday, 28 Sep,2016 - 10:00

Thursday 29 September 2016, 12-6pm

Located at the Pioneer Suite on Canal Street in Manchester, this hotly anticipated drop-in optimisation event is not be missed!

Designed to offer ecommerce businesses the chance to complete a full website review, visitors will be able to gain practical insights on how to convert more on-site customers and boost sales.

As the official conversion partner of PayPal, we’ve been invited along to share our expertise and advise businesses how to best optimise the customer journey to purchase, from maximising mobile opportunities to optimising the checkout flow.

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Topics: E-commerce, Conversion Optimisation, strategy, conversion technology, customer engagement, conversion rate optimisation, Event