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Cloud IQ Blog

Cut through the Christmas calendar with our eCommerce conversion checklist

Posted By Lotty Cumming on Thursday, 10 Nov,2016 - 08:30

The Christmas retail calendar seems to get busier every year, with more dates to optimise and plan for to drive as many sales as possible over the Christmas peak season, including:

•  24th Nov - Grey Thursday
•  25
th Nov - Black Friday
•  28
th Nov - Cyber Monday
•  29
th Nov - Retargeting Tuesday
•  1
st Dec - Throwback Thursday
•  3
rd Dec - Small Business Saturday (US)
•  5
th Dec – Manic Monday
•  12
th Dec - Green Monday
•  17
th Dec - Super Saturday
•  18
th Dec - Free Shipping Day
•  Then comes Christmas itself and the Jan sales!

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Topics: Cart Recovery, conversion technology, overlay, popover, ecommerce, customer experience, customer journey, conversion rate optimisation

Four of the best ways to use overlays for ecommerce websites

Posted By Lotty Cumming on Wednesday, 02 Nov,2016 - 16:30

There's no great mystery here! An overlay is simply a way of presenting a personalised message to your customers to encourage a specific action, usually triggered by defined rules and on-site customer behaviour. 

Your overlays should offer value and encourage progression through the customer journey to help drive conversions. Get them right and they can be extremely effective in achieveing your objectives - whether it's sign-ups, sales or social sharing. 

Ensuring your overlay enhances the customer experience is the first step to success. It's also important to think of your overlay as an 'extension of your web page' so they appear integral to the customer journey and your brand. 

As the Christmas peak season fast approaches, I asked our optimisation team to choose their 'best use of overlay' and why... 

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Topics: conversion technology, overlay, popover, ecommerce, customer experience, customer journey, conversion rate optimisation

10th Travolution Summit London - a few seats left!

Posted By Lotty Cumming on Friday, 23 Sep,2016 - 13:12

If you work in travel, it's not too late to sign up for the 2016 Travolution Summit - a one day conference taking place on Monday 26th September in London and dedicated entirely to the latest in digital travel.  In its 10th year, this day-long event promises a day packed with vital insights into how developments in online travel and technology over the past 10 years are shaping future strategy.

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Topics: ecommerce, conversion rate optimisation

6 Steps to Cart Recovery Success - More Recovered Sales!

Posted By Lotty Cumming on Tuesday, 26 Jul,2016 - 16:28

No matter how well you promote or optimise your site, there will always be those customers who abandon their basket. All businesses whether big or small have to work to recover this abandonment because let's face it, we all hate to lose!

However, a few small changes to your cart recovery strategy could gain you the positive impact you need to bring those abandoned baskets back to complete their transaction. There are many ways to go about nurturing and encouraging leads to do this - we've gathered 6 of our top recommendations:

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Topics: Cart Abandonment, Cart Recovery, ecommerce

The latest from Liveclicker on the upcoming Future of Email London event - 3 Sept 15

Posted By Sam Moser on Friday, 14 Aug,2015 - 09:46

On Thursday, September 3rd, top thought-leaders and marketers will converge in London for the fourth installment of the 'Future of Email' London tour. The inaugural event took place in San Francisco last January and will travel to Boston, Los Angeles, Denver, Seattle, and Miami later this fall.

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Topics: Email Marketing, ecommerce, email

[Webinar & Blog] How to effectively use Persuasion throughout the ecommerce customer journey

Posted By Kath Pay on Monday, 10 Aug,2015 - 09:33

When creating and optimising our ecommerce customer journey, not only do we need to ensure that we make this as frictionless as possible, but also that we make it as persuasive as possible.

Our journey today

When creating and optimising our ecommerce customer journey, not only do we need to ensure that we have made this as frictionless and easy to use journey as possible, but also that we have made this journey as persuasive as possible.

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Topics: persuasion, ecommerce, customer journey

You're Invited to Future of Email London - 3 Sept 2015, 3pm - Save Your Seat

Posted By Lotty Cumming on Friday, 07 Aug,2015 - 09:00

Would you like to transform your email in 2015 and beyond? Join us for this free to attend 'Future of Email' London event where you will learn all about the latest email technologies, cutting-edge campaign strategies, and conversion driving tactics.

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Topics: Email Marketing, ecommerce, email

3 Steps to Increasing Email Conversions: Open > Click > Convert [Video & Blogs]

Posted By Kath Pay on Tuesday, 21 Jul,2015 - 09:24

Open

There are 3 key steps to increasing email marketing conversions: Open > Click > Convert, and it’s necessary to get each of them right as they can all impact (either positively or negatively) the success of your email marketing campaign. All too often when we talk about email marketing we simply consider the email, however, email marketing is much more than that.

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Topics: Email Marketing, Testing, Email Subject Lines, ecommerce

MagentoLive UK 2015 - Finding the Right Balance: Creating a Successful Customer Journey

Posted By Lotty Cumming on Wednesday, 15 Jul,2015 - 08:30

Our Marketing Director, Kath Pay, presented a fun and inspiring session to a very engaged audience at MagentoLive! London recently. 

Kath revealed what brands are currently doing, with lots of great examples, as well as provided the reasons behind why these tactics/principles work. With a bit of humour, some great insights and tips, this session proved to be a success at the show. 

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Topics: Conversion Optimisation, Psychology, ecommerce, Magento

eCommerce Summit Wrap up - Sessions available On-Demand now

Posted By Kath Pay on Monday, 01 Jun,2015 - 11:41

What an amazing couple of days we’ve just had! Fantastic content containing tips, tricks and excellent advice from some of the top digital marketing experts from around the world. Here’s what a couple of happy attendees had to say.

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Topics: Conversion Optimisation, Email Subject Lines, ecommerce