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Cloud IQ Blog

The latest from Liveclicker on the upcoming Future of Email London event - 3 Sept 15

Posted By Sam Moser on Friday, 14 Aug,2015 - 09:46

On Thursday, September 3rd, top thought-leaders and marketers will converge in London for the fourth installment of the 'Future of Email' London tour. The inaugural event took place in San Francisco last January and will travel to Boston, Los Angeles, Denver, Seattle, and Miami later this fall.

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Topics: Email Marketing, ecommerce, email

You're Invited to Future of Email London - 3 Sept 2015, 3pm - Save Your Seat

Posted By Lotty Cumming on Friday, 07 Aug,2015 - 09:00

Would you like to transform your email in 2015 and beyond? Join us for this free to attend 'Future of Email' London event where you will learn all about the latest email technologies, cutting-edge campaign strategies, and conversion driving tactics.

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Topics: Email Marketing, ecommerce, email

3 Steps to Increasing Email Conversions: Open > Click > Convert [Video & Blogs]

Posted By Kath Pay on Tuesday, 21 Jul,2015 - 09:24

Open

There are 3 key steps to increasing email marketing conversions: Open > Click > Convert, and it’s necessary to get each of them right as they can all impact (either positively or negatively) the success of your email marketing campaign. All too often when we talk about email marketing we simply consider the email, however, email marketing is much more than that.

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Topics: Email Marketing, Testing, Email Subject Lines, ecommerce

Some Awesome Tips from the Email Conversion Optimisation Panel @ MPEIS Portugal

Posted By Kath Pay on Tuesday, 14 Jul,2015 - 10:03

I had the pleasure of moderating the first panel at the fantastic three day Email Insider’s Summit in the Algarve, Portugal recently and was joined by an expert team of email marketers as panelists.

Amidst some wonderful networking between email marketing peers of brands such as Dixons, Last Minute, Hilton Worldwide, Arsenal Football Club, Bol.com, Sony, Expedia, Nook, Eurail and Murdock London just to name a few, we also had a brilliant time soaking in some very valuable learnings from experts as well as from each other.

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Topics: Email Marketing, Conversion Optimisation, Testing, Personalisation

Try a Cart Abandonment Email ‘Sandwich’

Posted By Chad White on Tuesday, 19 May,2015 - 11:15

cart abandonment email sandwich - image courtesy of Shak Shuka
Image: Shak Shuka

Editor: Many thanks to Chad White of Litmus for this post as part of a series of speaker articles for our online eCommerce summit, available on-demand now!

Despite being highly effective, adoption of shopping cart abandonment emails is still low and growing slowly. Only 23% of major retailers sent a shopping cart abandonment email, as of December 2014, according to Salesforce Marketing Cloud research. That’s up from 20% adoption in December 2013

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Topics: Email Marketing, Conversion Optimisation, Digital Marketing, Email segmentation

Essential advice on increasing email marketing conversions by 3 email experts.

Posted By Kath Pay on Wednesday, 13 May,2015 - 10:51

Ahead of the eagerly awaited online eCommerce Summit on May 27-29, I asked a couple of email marketing experts a challenging question:

“There are so many ways to increase conversions – segmentation,  testing, copywriting, deliverability just to name a few. What is the number one (key)  piece of advice you would provide to increase conversions for an eCommerce email marketing campaign?”

It was a challenging question and as usual Dave Chaffey of SmartInsights provided  some great advice to apply immediately to your campaigns and Dela Quist of Alchemy Worx took  a different approach (as usual!) and provided valuable advice on measuring your conversions.

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Topics: Email Marketing, ecommerce

Marketo webinar - How to Leverage Psychology in Digital Marketing

Posted By Lotty Cumming on Monday, 27 Apr,2015 - 17:21

Ever wondered how to leverage the power of psychology in your digital marketing? Wonder no more.

Following its popularity as an eBook written by cloud.IQ Marketing Director Kath Pay and recenty published by Marketo, Kath was invited to present the key points on this fascinating subject as a webinar hosted by Marketo.

Watch the webinar now - Leveraging Psychology in Digital Marketing 

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Topics: Email Marketing, Conversion Optimisation, Digital Marketing, Psychology

Why online retailers need to start rethinking the way they view email

Posted By Dela Quist on Monday, 27 Apr,2015 - 13:26

mobile-user-on-the-streetEditor: Many thanks to Dela Quist of Alchemy Worx for this post as part of a series of speaker articles in the run up to our eCommerce Summit @YourDesk, 27-29 May. Register Today!

Is it time that we rethink how we view the role of email in our online marketing strategies? In many cases, marketers have developed the mantra that success in email is all about sending the right message, to the right person, at the right time. Unfortunately, the effect of this kind of thinking is to view email messages as a series of singular events in the marketing ecosystem. While there isn’t anything intrinsically wrong with this view, it doesn’t allow retailers to fully exploit the impact that email can have on shaping consumer behaviour and raising brand awareness.

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Topics: Email Marketing, Conversion Optimisation, Digital Marketing, Personalisation, Email segmentation

3 Keys for a Successful Customer Journey [Webinar video and slides]

Posted By Lotty Cumming on Monday, 20 Apr,2015 - 14:12

3_keys_thumbnail_for_automated_email

Here's all you need to catch up on our latest webinar, broadcast last week.

This article contains a quick summary, a link to the presentation slides and access to the full recorded webinar

The subject? 3 Keys to create a successful customer journey. Presenter? Kath Pay, cloud.IQ marketing director as well as trainer for Econsultancy.  

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Topics: Cart Abandonment, Email Marketing, Conversion Optimisation, Cart Recovery, Digital Marketing, Email Metrics

Data-driven touch point marketing to increase conversions [Webinar video and slides]

Posted By Lotty Cumming on Wednesday, 01 Apr,2015 - 14:09

cloudiq and brightpearl webinar

This post includes a short summary of our latest webinar run in partnership with Brightpearl.

You'll find a link to the presentation slides and access to the recorded webinar on-demand too, if you so desire.

A lot of ground was covered, all about how to create data-driven touch point marketing for customer service and increased conversions

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Topics: Cart Abandonment, Email Marketing, Conversion Optimisation, Cart Recovery, Digital Marketing