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Cloud IQ Blog

Try a Cart Abandonment Email ‘Sandwich’

Posted By Chad White on Tuesday, 19 May,2015 - 11:15

cart abandonment email sandwich - image courtesy of Shak Shuka
Image: Shak Shuka

Editor: Many thanks to Chad White of Litmus for this post as part of a series of speaker articles for our online eCommerce summit, available on-demand now!

Despite being highly effective, adoption of shopping cart abandonment emails is still low and growing slowly. Only 23% of major retailers sent a shopping cart abandonment email, as of December 2014, according to Salesforce Marketing Cloud research. That’s up from 20% adoption in December 2013

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Topics: Email Marketing, Conversion Optimisation, Digital Marketing, Email segmentation

Why online retailers need to start rethinking the way they view email

Posted By Dela Quist on Monday, 27 Apr,2015 - 13:26

mobile-user-on-the-streetEditor: Many thanks to Dela Quist of Alchemy Worx for this post as part of a series of speaker articles in the run up to our eCommerce Summit @YourDesk, 27-29 May. Register Today!

Is it time that we rethink how we view the role of email in our online marketing strategies? In many cases, marketers have developed the mantra that success in email is all about sending the right message, to the right person, at the right time. Unfortunately, the effect of this kind of thinking is to view email messages as a series of singular events in the marketing ecosystem. While there isn’t anything intrinsically wrong with this view, it doesn’t allow retailers to fully exploit the impact that email can have on shaping consumer behaviour and raising brand awareness.

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Topics: Email Marketing, Conversion Optimisation, Digital Marketing, Personalisation, Email segmentation