|Image: Shak Shuka|
Editor: Many thanks to Chad White of Litmus for this post as part of a series of speaker articles for our online eCommerce summit, available on-demand now!
Despite being highly effective, adoption of shopping cart abandonment emails is still low and growing slowly. Only 23% of major retailers sent a shopping cart abandonment email, as of December 2014, according to Salesforce Marketing Cloud research. That’s up from 20% adoption in December 2013Read More