With email being a Push Channel, we benefit from being able to send messages at appropriate times in the consumer’s lifecycle – we don’t have to wait for them to come to us. One of the positive outcomes of this is that more often than not, email is one of the main drivers of traffic to your website and the subject line plays a very important role in this.
There are 3 key steps to increasing email marketing conversions: Open > Click > Convert, and it’s necessary to get each of them right as they can all impact (either positively or negatively) the success of your email marketing campaign. All too often when we talk about email marketing we simply consider the email, however, email marketing is much more than that.Read More
What an amazing couple of days we’ve just had! Fantastic content containing tips, tricks and excellent advice from some of the top digital marketing experts from around the world. Here’s what a couple of happy attendees had to say.Read More
Our latest webinar was all about how to create email subject lines that increase conversions. A very popular subject given the number of attendees we were pleased to welcome.
Presented by cloud.IQ Marketing Director, Kath Pay (also trainer for eConsultancy), this webinar is now available for free download.Read More
Be honest. How much time do you give your email subject lines? If you throw them together quickly after all your time has gone in to creating the email content, then our next FREE webinar is for you - all about how to create subject lines to improve your email marketing conversion rates.Read More