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Cloud IQ Blog

[Free Guide] How to Craft a Compelling Subject Line

Posted By Kath Pay on Monday, 10 Aug,2015 - 12:00

With email being a Push Channel, we benefit from being able to send messages at appropriate times in the consumer’s lifecycle – we don’t have to wait for them to come to us. One of the positive outcomes of this is that more often than not, email is one of the main drivers of traffic to your website and the subject line plays a very important role in this.

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Topics: Email Subject Lines, persuasion

3 Steps to Increasing Email Conversions: Open > Click > Convert [Video & Blogs]

Posted By Kath Pay on Tuesday, 21 Jul,2015 - 09:24

Open

There are 3 key steps to increasing email marketing conversions: Open > Click > Convert, and it’s necessary to get each of them right as they can all impact (either positively or negatively) the success of your email marketing campaign. All too often when we talk about email marketing we simply consider the email, however, email marketing is much more than that.

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Topics: Email Marketing, Testing, Email Subject Lines, ecommerce

eCommerce Summit Wrap up - Sessions available On-Demand now

Posted By Kath Pay on Monday, 01 Jun,2015 - 11:41

What an amazing couple of days we’ve just had! Fantastic content containing tips, tricks and excellent advice from some of the top digital marketing experts from around the world. Here’s what a couple of happy attendees had to say.

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Topics: Conversion Optimisation, Email Subject Lines, ecommerce

How to create email subject lines that increase conversions [Webinar slides and video]

Posted By Lotty Cumming on Friday, 06 Feb,2015 - 12:53

Our latest webinar was all about how to create email subject lines that increase conversions. A very popular subject given the number of attendees we were pleased to welcome. 

Presented by cloud.IQ Marketing Director, Kath Pay (also trainer for eConsultancy), this webinar is now available for free download.  

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Topics: Email Marketing, Conversion Optimisation, Digital Marketing, Email Subject Lines, Email Metrics

Free Webinar (5 Feb) - Create email subject lines that boost conversions

Posted By Lotty Cumming on Tuesday, 27 Jan,2015 - 15:15

Be honest. How much time do you give your email subject lines? If you throw them together quickly after all your time has gone in to creating the email content, then our next FREE webinar is for you - all about how to create subject lines to improve your email marketing conversion rates. 

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Topics: Email Marketing, Conversion Optimisation, Email Subject Lines