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Cloud IQ Blog

The changing face of a mobile consumer

Posted By Lotty Cumming on Monday, 19 Dec,2016 - 11:00

It should come as little surprise in the 21st century that mobile phone usage has evolved at a rapid rate. Looking ahead to the future, things only seem set to expand further, with mobile devices becoming more entwined in our everyday lives and culture.

By 2018 it’s expected the sale of mobile commerce could reach as high as a staggering $626 billion for the year alone, with a mind-boggling 8.2 billion handheld devices also estimated to be in circulation at that time.

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Topics: M-commerce, E-commerce, Conversion Optimisation, Infographics, Digital Marketing, conversion technology, customer engagement, conversion rate optimisation

Top 10 Tweaks for your e-Commerce Site

Posted By Lotty Cumming on Monday, 11 Jul,2016 - 08:30

Sometimes it's the small tweaks made to an e-Commerce site which allow for the greatest success.

So we've gathered a number of small changes and recommendations - you'd be surprised at the positive impact a few tiny tweaks can have on your site in terms of the number of consumers successfully completing the customer purchase journey.

Since so many of us focus on the longer term view, it's often easy to forget what we can do today to make a change. This article serves as a check list if your're looking for some quick wins (with little effort) to make to your e-commerce site and increase conversions.

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Topics: E-commerce, Conversion Optimisation, Infographics, Digital Marketing, conversion technology, customer engagement, conversion rate optimisation

[Infographic] How to Increase Your Black Friday Online Sales

Posted By Lotty Cumming on Tuesday, 10 Nov,2015 - 09:00

Check out our latest infographic for Christmas conversion top tips to help you drive extra sales over Black Friday and the Christmas shopping surge.  

As traffic increases, so too does your opportunity to capture more customer data, encourage more conversions and recover maximum lost sales. Have you got it covered?

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Topics: E-commerce, Conversion Optimisation, Infographics, Digital Marketing, conversion technology, customer engagement

[Infographic] 5 Ways to Use Popovers to Increase Conversions

Posted By Lotty Cumming on Tuesday, 24 Mar,2015 - 16:31

The name 'popover' or 'overlay' can often convey the wrong idea for this clever little slice of conversion technology. cloud.IQ's CEO encourages our clients to think of these as 'extensions of your web page'.   

Essentially they are integral to the customer journey on a website and should be viewed as part of your customer service armoury. There to assist and enrich, never to annoy. 

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Topics: E-commerce, Conversion Optimisation, Infographics, Digital Marketing, conversion technology, overlay, popover, customer engagement

[Infographic] How to leverage psychology in digital marketing

Posted By Lotty Cumming on Wednesday, 11 Mar,2015 - 16:52

As experts in online conversion, we were asked to author an eBook for Marketo all about how businesses can leverage human behaviours and basic psychology through the customer lifecycle.

This infographic pulls out the key sections covered for a taster of what you'll learn from the full eBook, written by cloud.IQ Marketing Director and online conversion expert Kath Pay. 

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Topics: E-commerce, Conversion Optimisation, Infographics, Digital Marketing, persuasion

[Infographic] 6 Ways to Create Email Subject Lines That Boost Conversions

Posted By Lotty Cumming on Tuesday, 24 Feb,2015 - 10:30

The subject of email subject lines proved a most popular topic as our last webinar. It seems the subject line is a challenge for many and finding a formula that boosts conversions, is a tricky one. The infogrpahic below is a short and sweet summary of the top tips from the webinar.  

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Topics: Cart Abandonment, E-commerce, Conversion Optimisation, Infographics

[Infographic] The Latest Cart Abandonment Statistics

Posted By Lotty Cumming on Monday, 23 Feb,2015 - 15:01

Just in case you needed reminding.. here's a visual summary of a few key stats that might help you focus on your cart abandonment strategy. An average 75% of online shoppers abandon shopping carts before making a purchase, costing businesses a significant amount of revenue. 

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Topics: Cart Abandonment, E-commerce, Infographics

Perfect your ecommerce strategy for 2015

Posted By Ash on Friday, 16 Jan,2015 - 10:13

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Topics: Cart Abandonment, E-commerce, Conversion Optimisation, Infographics

Avoid the slump - how to maximise January sales

Posted By Ash on Friday, 16 Jan,2015 - 10:02

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Topics: Cart Abandonment, E-commerce, Conversion Optimisation, Infographics

How to create effective Christmas email subject lines

Posted By Ash on Tuesday, 23 Dec,2014 - 09:19

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Topics: Cart Abandonment, E-commerce, Conversion Optimisation, Infographics