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Cloud IQ Blog

Free training event on how to grow your customer email list

Posted By Ash on Thursday, 23 Oct,2014 - 14:00

Is your website working as hard as it could to capture customer email addresses? Join our next breakfast event on Tuesday 28th October to find out.

Over 98% of website visitors leave before taking any action – a well cited stat. Think about the budget and resource you spend on driving traffic to your website. You’ll never convert it all but there are some very simple things you can do to boost the number of emails (by up to 300% in some cases) your site captures before a customer leaves.

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Topics: Landing Page Optimisation, E-commerce, Conversion Optimisation

Tips on Planning Your Marketing and e-Commerce Activity for the Golden Quarter

Posted By Ash on Monday, 20 Oct,2014 - 11:15

Christmas is fast approaching and for retailers that means one thing, the biggest consumer spending quarter of the year (Q4).

Though Christmas is highly regarded as ‘the big one’ in terms of event planning, it’s key to not overlook a few other holiday shopping events that you should also take advantage of on your ecommerce site.

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Topics: Social Media Marketing, Email Marketing, Landing Page Optimisation, E-commerce, Conversion Optimisation, Search Engine Optimisation, Digital Marketing

Last week’s Breakfast Briefing event – Personalisation to drive conversions [Blog]

Posted By Ash on Monday, 22 Sep,2014 - 15:48

In case you missed it, here’s a re-cap on our latest breakfast briefing event, hosted by Kath Pay, cloud.IQ Marketing Director. The focus was on how to personalise your website and marketing communications to maximise your online conversions.

Cut to the chase…. “What’s in it for me?”

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Topics: Email Marketing, Landing Page Optimisation, E-commerce, Conversion Optimisation

How to optimise your growing mobile commerce channel [Blog]

Posted By Ash on Friday, 12 Sep,2014 - 12:51

Forecasts predict mobile shopping will quadruple by 2017, so it’s little wonder that all online retailers are trying to leverage this channel.

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Topics: M-commerce, Landing Page Optimisation, E-commerce, Conversion Optimisation, Search Engine Optimisation

Personalise your way to more conversions [Blog]

Posted By Ash on Thursday, 11 Sep,2014 - 10:17

Personalisation will be the topic of discussion for our FREE event on the 19th September 2014.

So why is getting personalisation right such a crucial factor in ecommerce strategy? – Sounds like a silly question, right.

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Topics: Email Marketing, Landing Page Optimisation, E-commerce, Conversion Optimisation, Digital Marketing

3 Keys to Improving Your Customers Checkout Experience [Blog]

Posted By Ash on Thursday, 04 Sep,2014 - 14:15

We recently hosted a webinar with our good friends over at KISSmetrics based on 3 keys to improving the checkout experience for your customers.

Having a happy, satisfied customer means they’re more likely to turn into a repeat buyer as you’ll be seen as a retailer customers can trust and someone that values their customers.

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Topics: Landing Page Optimisation, E-commerce, Conversion Optimisation

Leveraging Psychology for e-Commerce [Blog]

Posted By Ash on Wednesday, 27 Aug,2014 - 15:50

Harnessing to power of human psychology sounds tricky. However cloud. IQ's Marketing Director Kath Pay recently presented a detailed webinar aimed at helping ecommerce professionals to leverage the use of psychology to increase their conversions further.

Kath went into great detail about a whole host of things you can be doing to leverage psychology but one of the things that stuck out to me in particular was the loss aversion effect.

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Topics: Landing Page Optimisation, E-commerce, Conversion Optimisation

Preparing for the Golden Quarter

Posted By Ash on Tuesday, 26 Aug,2014 - 09:00

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Topics: Cart Abandonment, Social Media Marketing, M-commerce, Landing Page Optimisation, E-commerce, Conversion Optimisation, Infographics, Search Engine Optimisation

4 Reasons to Use Google Tag Manager on Your Ecommerce Website

Posted By Ash on Thursday, 21 Aug,2014 - 10:20

Google Tag Manager is the worlds most used tag management solution and with good reason. It dwarfs its competitors with an astronomical market share of 87.4%.

If you haven’t already and are thinking of switching to Google Tag Manager, keep reading. I’ve pinpointed my top 4 reasons why smart ecommerce professionals use Google Tag Manager for managing their online ecommerce store.

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Topics: Cart Abandonment, Landing Page Optimisation, E-commerce, Conversion Optimisation

How to Convert Different Types of Buyer Personas

Posted By Ash on Monday, 18 Aug,2014 - 16:41

Creating the perfect checkout experience for every type of customer is tough. And it’s going to get even harder as more consumers ditch the high street in favour of an Ecommerce shopping experience.

So amongst all the challenges online retailers face trying to deal with online customers, there is one question that stands out - How do we create a checkout experience that caters for all?

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Topics: Landing Page Optimisation, E-commerce, Conversion Optimisation