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Cloud IQ Blog

The changing face of a mobile consumer

Posted By Lotty Cumming on Monday, 19 Dec,2016 - 11:00

It should come as little surprise in the 21st century that mobile phone usage has evolved at a rapid rate. Looking ahead to the future, things only seem set to expand further, with mobile devices becoming more entwined in our everyday lives and culture.

By 2018 it’s expected the sale of mobile commerce could reach as high as a staggering $626 billion for the year alone, with a mind-boggling 8.2 billion handheld devices also estimated to be in circulation at that time.

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Topics: M-commerce, E-commerce, Conversion Optimisation, Infographics, Digital Marketing, conversion technology, customer engagement, conversion rate optimisation

How to optimise your growing mobile commerce channel [Blog]

Posted By Ash on Friday, 12 Sep,2014 - 12:51

Forecasts predict mobile shopping will quadruple by 2017, so it’s little wonder that all online retailers are trying to leverage this channel.

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Topics: M-commerce, Landing Page Optimisation, E-commerce, Conversion Optimisation, Search Engine Optimisation

Preparing for the Golden Quarter

Posted By Ash on Tuesday, 26 Aug,2014 - 09:00

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Topics: Cart Abandonment, Social Media Marketing, M-commerce, Landing Page Optimisation, E-commerce, Conversion Optimisation, Infographics, Search Engine Optimisation

How Videos Can Boost Landing Page Conversions

Posted By Ash on Tuesday, 12 Aug,2014 - 11:12

Landing pages are the bread and butter of conversions. If you haven’t got a good landing page that works and functions well, you can wave goodbye to any potential conversions you wish to see coming from your Ecommerce site.

Although there are a lot of components that make a formidable landing page – this blog describes the ideal visual cues you can use with videos to enhance your user experience and help you accumulate an increasing amount of conversions.

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Topics: Cart Abandonment, M-commerce, Landing Page Optimisation, E-commerce, Conversion Optimisation

7 eCommerce Tips to Embrace in 2014 [Blog]

Posted By Ash on Thursday, 07 Aug,2014 - 13:32

We’re almost three quarters of the way through the year and it’s now time to reflect upon the year we’ve had thus far and embrace some equally important eCommerce tips.

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Topics: Cart Abandonment, Social Media Marketing, M-commerce, E-commerce, Conversion Optimisation, Infographics

The Ever-Changing World of Mcommerce

Posted By Ash on Friday, 25 Jul,2014 - 11:47

Mobile now accounts for a vast majority of online purchases, an estimated $53 billion mobile commerce sales would have been made in the US this year. A figure predicted to grow to an astronomical $109 billion by the end of 2017. Furrthermore, what's interesting is that Mcommerce sales only accounted for $14 billion back in 2011. 

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Topics: M-commerce, Email Marketing, E-commerce, Conversion Optimisation

First Ever Shopping Cart Sent to Space

Posted By Ash on Thursday, 24 Jul,2014 - 09:00

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Topics: Cart Abandonment, M-commerce, Email Marketing, E-commerce, Conversion Optimisation, Infographics, Cart Recovery, Digital Marketing

Top 10 Tweaks for your e-Commerce Site

Posted By Ash on Friday, 18 Jul,2014 - 09:49

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Topics: Cart Abandonment, M-commerce, E-commerce, Conversion Optimisation, Infographics

3 Ways Thank You Pages Can Increase Conversion

Posted By Ash on Monday, 09 Jun,2014 - 10:11

Thank you pages play such a critical part in your conversions. They are one of the most influential landing pages that gets customers coming back time and time again.

Think about it if you were leaving a store after purchasing some goods, isn’t it nice when someone is there at the door thanking you and providing you with a friendly gesture? - The bottom line is, customer service matters and customer service pays.

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Topics: M-commerce, Landing Page Optimisation, E-commerce, Conversion Optimisation

Could Brazil Be the next Destination for Ecommerce Retailers?

Posted By Ash on Thursday, 29 May,2014 - 13:30

In just two short weeks the world will have their eyes set on Brazil ahead of the 20th World Cup. With an estimated population of 200 million and ranking 7th in the Top 10 wealthiest countries in the world, Brazil will almost certainly become one of the biggest contenders in terms of emerging markets.

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Topics: M-commerce, Global E-commerce Markets, E-commerce