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Cloud IQ Blog

Interview: Sean Hargrave talks AI and eCommerce

Posted By Lotty Cumming on Wednesday, 02 Nov,2016 - 09:00

As industries go, the world of eCommerce is still a newborn baby. From its origins in static ads and interstitials to the birth of increasingly intelligent algorithms, the technology being used is evolving quickly and without respite.

To reflect this in our latest series of blogs we’ve been speaking to the best and brightest in eCommerce and retail to find out what the future will hold.

This week we’re speaking to Sean Hargrave, a freelance journalist writing for publications including The Guardian and MediaPost.

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Topics: E-commerce, Personalisation, conversion rate optimisation, Artificial Intelligence, Marketing Techology, Machine Learning

Interview: Chris Lake, EmpiricalProof

Posted By Lotty Cumming on Wednesday, 19 Oct,2016 - 09:00

As industries go, the world of eCommerce is still a newborn baby. From its origins in static ads and interstitials to the birth of increasingly intelligent algorithms, the technology being used is evolving quickly and without respite.

To reflect this in our latest series of blogs we’ve been speaking to the best and brightest in eCommerce and retail to find out what the future will hold.

This week we’re speaking to Chris Lake, co-founder of Empirical Proof and former Director and founding member of Econsultancy.

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Topics: E-commerce, Personalisation, conversion rate optimisation, Artificial Intelligence, Marketing Techology, Machine Learning

Interview: Caroline Baldwin, Essential Retail

Posted By Lotty Cumming on Wednesday, 05 Oct,2016 - 11:14

As industries go, the world of eCommerce is still a newborn baby. From its origins in static ads and interstitials to the birth of increasingly intelligent algorithms, the technology being used is evolving quickly and without respite.

To reflect this in our latest series of blogs we’ve been speaking to the best and brightest in eCommerce and retail to find out what the future will hold.

First up is Caroline Baldwin, Deputy Editor of Essential Retail.

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Topics: E-commerce, Personalisation, conversion rate optimisation, Artificial Intelligence, Marketing Techology, Machine Learning

Some Awesome Tips from the Email Conversion Optimisation Panel @ MPEIS Portugal

Posted By Kath Pay on Tuesday, 14 Jul,2015 - 10:03

I had the pleasure of moderating the first panel at the fantastic three day Email Insider’s Summit in the Algarve, Portugal recently and was joined by an expert team of email marketers as panelists.

Amidst some wonderful networking between email marketing peers of brands such as Dixons, Last Minute, Hilton Worldwide, Arsenal Football Club, Bol.com, Sony, Expedia, Nook, Eurail and Murdock London just to name a few, we also had a brilliant time soaking in some very valuable learnings from experts as well as from each other.

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Topics: Email Marketing, Conversion Optimisation, Testing, Personalisation

Why online retailers need to start rethinking the way they view email

Posted By Dela Quist on Monday, 27 Apr,2015 - 13:26

mobile-user-on-the-streetEditor: Many thanks to Dela Quist of Alchemy Worx for this post as part of a series of speaker articles in the run up to our eCommerce Summit @YourDesk, 27-29 May. Register Today!

Is it time that we rethink how we view the role of email in our online marketing strategies? In many cases, marketers have developed the mantra that success in email is all about sending the right message, to the right person, at the right time. Unfortunately, the effect of this kind of thinking is to view email messages as a series of singular events in the marketing ecosystem. While there isn’t anything intrinsically wrong with this view, it doesn’t allow retailers to fully exploit the impact that email can have on shaping consumer behaviour and raising brand awareness.

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Topics: Email Marketing, Conversion Optimisation, Digital Marketing, Personalisation, Email segmentation