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Cloud IQ Blog

[Free Guide] How to Craft a Compelling Subject Line

Posted By Kath Pay on Monday, 10 Aug,2015 - 12:00

With email being a Push Channel, we benefit from being able to send messages at appropriate times in the consumer’s lifecycle – we don’t have to wait for them to come to us. One of the positive outcomes of this is that more often than not, email is one of the main drivers of traffic to your website and the subject line plays a very important role in this.

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Topics: Email Subject Lines, persuasion

[Webinar & Blog] How to effectively use Persuasion throughout the ecommerce customer journey

Posted By Kath Pay on Monday, 10 Aug,2015 - 09:33

When creating and optimising our ecommerce customer journey, not only do we need to ensure that we make this as frictionless as possible, but also that we make it as persuasive as possible.

Our journey today

When creating and optimising our ecommerce customer journey, not only do we need to ensure that we have made this as frictionless and easy to use journey as possible, but also that we have made this journey as persuasive as possible.

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Topics: persuasion, ecommerce, customer journey

[Infographic] How to leverage psychology in digital marketing

Posted By Lotty Cumming on Wednesday, 11 Mar,2015 - 16:52

As experts in online conversion, we were asked to author an eBook for Marketo all about how businesses can leverage human behaviours and basic psychology through the customer lifecycle.

This infographic pulls out the key sections covered for a taster of what you'll learn from the full eBook, written by cloud.IQ Marketing Director and online conversion expert Kath Pay. 

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Topics: E-commerce, Conversion Optimisation, Infographics, Digital Marketing, persuasion