With email being a Push Channel, we benefit from being able to send messages at appropriate times in the consumer’s lifecycle – we don’t have to wait for them to come to us. One of the positive outcomes of this is that more often than not, email is one of the main drivers of traffic to your website and the subject line plays a very important role in this.
When creating and optimising our ecommerce customer journey, not only do we need to ensure that we make this as frictionless as possible, but also that we make it as persuasive as possible.
Our journey today
When creating and optimising our ecommerce customer journey, not only do we need to ensure that we have made this as frictionless and easy to use journey as possible, but also that we have made this journey as persuasive as possible.Read More
As experts in online conversion, we were asked to author an eBook for Marketo all about how businesses can leverage human behaviours and basic psychology through the customer lifecycle.
This infographic pulls out the key sections covered for a taster of what you'll learn from the full eBook, written by cloud.IQ Marketing Director and online conversion expert Kath Pay.