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Cloud IQ Blog

MagentoLive UK 2015 - Finding the Right Balance: Creating a Successful Customer Journey

Posted By Lotty Cumming on Wednesday, 15 Jul,2015 - 08:30

Our Marketing Director, Kath Pay, presented a fun and inspiring session to a very engaged audience at MagentoLive! London recently. 

Kath revealed what brands are currently doing, with lots of great examples, as well as provided the reasons behind why these tactics/principles work. With a bit of humour, some great insights and tips, this session proved to be a success at the show. 

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Topics: Conversion Optimisation, Psychology, ecommerce, Magento

Marketo webinar - How to Leverage Psychology in Digital Marketing

Posted By Lotty Cumming on Monday, 27 Apr,2015 - 17:21

Ever wondered how to leverage the power of psychology in your digital marketing? Wonder no more.

Following its popularity as an eBook written by cloud.IQ Marketing Director Kath Pay and recenty published by Marketo, Kath was invited to present the key points on this fascinating subject as a webinar hosted by Marketo.

Watch the webinar now - Leveraging Psychology in Digital Marketing 

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Topics: Email Marketing, Conversion Optimisation, Digital Marketing, Psychology