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Cloud IQ Blog

Tips on Planning Your Marketing and e-Commerce Activity for the Golden Quarter

Posted By Ash on Monday, 20 Oct,2014 - 11:15

Christmas is fast approaching and for retailers that means one thing, the biggest consumer spending quarter of the year (Q4).

Though Christmas is highly regarded as ‘the big one’ in terms of event planning, it’s key to not overlook a few other holiday shopping events that you should also take advantage of on your ecommerce site.

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Topics: Social Media Marketing, Email Marketing, Landing Page Optimisation, E-commerce, Conversion Optimisation, Search Engine Optimisation, Digital Marketing

13 Top Tips for Integrating Social Media and Email Marketing [Infographic]

Posted By Ash on Friday, 10 Oct,2014 - 13:48

Christmas is just three short months away and it's imperative you as an ecommerce marketer are aware of all the tools that can actually provide you with an increase in revenue this quarter.

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Topics: Social Media Marketing, Email Marketing, Conversion Optimisation, Search Engine Optimisation

How to optimise your growing mobile commerce channel [Blog]

Posted By Ash on Friday, 12 Sep,2014 - 12:51

Forecasts predict mobile shopping will quadruple by 2017, so it’s little wonder that all online retailers are trying to leverage this channel.

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Topics: M-commerce, Landing Page Optimisation, E-commerce, Conversion Optimisation, Search Engine Optimisation

Preparing for the Golden Quarter

Posted By Ash on Tuesday, 26 Aug,2014 - 09:00

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Topics: Cart Abandonment, Social Media Marketing, M-commerce, Landing Page Optimisation, E-commerce, Conversion Optimisation, Infographics, Search Engine Optimisation

3 Ways to Write Killer Product Descriptions That Sell

Posted By Ash on Wednesday, 11 Jun,2014 - 11:58

If you’re like me then you know it takes a lot of time, effort and a great deal of thinking to craft, tweak and refine copy until it’s as perfect as it can be (I blame my obsessive attention to detail). However despite this, writing copy for your product descriptions sometimes doesn’t get the same amount of attention to detail it deserves and likewise causes a real head-scratch as to why users aren’t converting.

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Topics: Landing Page Optimisation, E-commerce, Conversion Optimisation, Search Engine Optimisation

Patent by Google unveils how PR Effects SEO Ranks

Posted By Ash on Monday, 19 May,2014 - 13:23

Recently the United States Patent and Trademark Office (USPTO) filed US patent 8,682,892. A lot of readers may not have come across this patent and have no idea what it consisted of.

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Topics: Landing Page Optimisation, Conversion Optimisation, Search Engine Optimisation

How Will Google’s ‘Hummingbird’ Have an Affect on Content Marketing in 2014

Posted By Ash on Wednesday, 16 Apr,2014 - 16:33

With Google recently altering their ever-changing search algorithm it’s no surprise some content marketers have got their tails up for the upcoming year. But exactly what affect will this have on content marketing for 2014?

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Topics: Conversion Optimisation, Search Engine Optimisation

How Customer Reviews Online Effect SEO

Posted By Ash on Wednesday, 16 Apr,2014 - 16:21

A recent study revealed that online reviews account for 90% of influence on a customer’s online buying decision. This is a clear representation of how big a deal online reviews are for ecommerce retailers.

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Topics: E-commerce, Search Engine Optimisation, Digital Marketing