Cloud IQ Blog

Why Customers Abandon Their Shopping Baskets - Alone and Unpaid For!

Posted By Lotty Cumming on Monday, 27 Feb,2017 - 11:15

Why do customers abandon their shopping basket?
Customers abandon shopping carts. Fact. This is not news. On average, 75% of customers will abandon their basket without buying. This rate can differ dramatically depending on the product you’re selling and industry you’re in.

In this article, you'll find a list of the key reasons customers leave their shopping carts - abandoned, alone and unpaid for! It's likely none of these reasons will come as a big surprise to you, but a carefully considered list can  often help focus the mind and provide clarity on how and where to best focus efforts, particularly if you’re looking to minimise shopping cart abandonment on your website.

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Topics: Cart Abandonment, E-commerce, Cart Recovery, conversion rate optimisation, shopping cart recovery