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Cloud IQ Blog

4 pro ways to NAIL Facebook advertising for your e-commerce site

Posted By Siobhan McGinty on Monday, 09 Feb,2015 - 11:58

Editor: Many thanks to Siobhan McGinty of HubSpot for this post.

Facebook advertising within the realm of e-commerce is a match made in heaven. Why? Three reasons. Firstly, it allows you to target your audience very precisely - so the better you know your audience, the better your ads will perform. Second, Facebook is continually introducing more and more ad formats which are particularly suited to e-commerce -- and we’ll demonstrate the power of the most impressive ones in this post.

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Topics: Social Media Marketing, Acquisition

Tips on Planning Your Marketing and e-Commerce Activity for the Golden Quarter

Posted By Ash on Monday, 20 Oct,2014 - 11:15

Christmas is fast approaching and for retailers that means one thing, the biggest consumer spending quarter of the year (Q4).

Though Christmas is highly regarded as ‘the big one’ in terms of event planning, it’s key to not overlook a few other holiday shopping events that you should also take advantage of on your ecommerce site.

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Topics: Social Media Marketing, Email Marketing, Landing Page Optimisation, E-commerce, Conversion Optimisation, Search Engine Optimisation, Digital Marketing

13 Top Tips for Integrating Social Media and Email Marketing [Infographic]

Posted By Ash on Friday, 10 Oct,2014 - 13:48

Christmas is just three short months away and it's imperative you as an ecommerce marketer are aware of all the tools that can actually provide you with an increase in revenue this quarter.

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Topics: Social Media Marketing, Email Marketing, Conversion Optimisation, Search Engine Optimisation

Optimising for a Golden Quarter [BLOG]

Posted By Ash on Friday, 29 Aug,2014 - 11:10

Christmas is fast approaching and it’s also time to look at our latest infographic geared towards helping ecommerce retailers making the most of the festive season for a golden quarter!

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Topics: Cart Abandonment, Social Media Marketing, E-commerce, Conversion Optimisation, Infographics, Cart Recovery

Preparing for the Golden Quarter

Posted By Ash on Tuesday, 26 Aug,2014 - 09:00

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Topics: Cart Abandonment, Social Media Marketing, M-commerce, Landing Page Optimisation, E-commerce, Conversion Optimisation, Infographics, Search Engine Optimisation

7 eCommerce Tips to Embrace in 2014 [Blog]

Posted By Ash on Thursday, 07 Aug,2014 - 13:32

We’re almost three quarters of the way through the year and it’s now time to reflect upon the year we’ve had thus far and embrace some equally important eCommerce tips.

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Topics: Cart Abandonment, Social Media Marketing, M-commerce, E-commerce, Conversion Optimisation, Infographics

How Social Media Can Boost your Online Sales

Posted By Ash on Monday, 28 Jul,2014 - 09:00

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Topics: Social Media Marketing, E-commerce, Conversion Optimisation, Infographics

Is #AmazonCart the Future of Social Commerce?

Posted By Ash on Wednesday, 07 May,2014 - 15:56

Amazon has recently released a new Twitter feature that brings Twitter users and tweets closer to the Amazon brand than ever before. Amazon is attempting to go beyond simply providing a shopping service into a social conversation and lifestyle experience that is all centred around their own brand.

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Topics: Cart Abandonment, Social Media Marketing, M-commerce, E-commerce

How Ecommerce Retailers Can Use ‘Gift Feeds’ for Better Online Conversion

Posted By Ash on Wednesday, 16 Apr,2014 - 16:45

Unless you’ve been living under a rock for the past year or so, you’ll know that Pinterest is a big deal, a very big deal in fact, especially for online ecommerce retailers. Commonly known as the ‘mothers social network’ due to its stigma that not a lot of males used it and that it mainly had a female user base throughout its earlier stages. Pinterest has really evolved into a social hub that boasts both huge customer potential and brand awareness. This seems to be especially apparent for smaller online retailers. The mix of social and shopping just makes for a busy on-the-go social shoppers heaven!

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Topics: Social Media Marketing, E-commerce, Conversion Optimisation, Digital Marketing

Forward Thinking Social Media For 2014

Posted By Ash on Tuesday, 15 Apr,2014 - 13:35

Social media should be one of every good marketer’s favourite weapons for flooding crowdsourcing in traffic or outreach to his or her content. Almost every business today, whether they are a small-scale organisation or the most corporate company should embrace social media, and really they have to whether they like it or not because social media really works!

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Topics: Social Media Marketing