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Cloud IQ Blog

[FREE EVENT - 29 Sept, 12-6pm] PayPal Office Hours Event with Cloud.IQ

Posted By Lotty Cumming on Wednesday, 28 Sep,2016 - 10:00

Thursday 29 September 2016, 12-6pm

Located at the Pioneer Suite on Canal Street in Manchester, this hotly anticipated drop-in optimisation event is not be missed!

Designed to offer ecommerce businesses the chance to complete a full website review, visitors will be able to gain practical insights on how to convert more on-site customers and boost sales.

As the official conversion partner of PayPal, we’ve been invited along to share our expertise and advise businesses how to best optimise the customer journey to purchase, from maximising mobile opportunities to optimising the checkout flow.

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Topics: E-commerce, Conversion Optimisation, strategy, conversion technology, customer engagement, conversion rate optimisation, Event

Top Ten High Margin Products Sold Online

Posted By Lotty Cumming on Friday, 13 Mar,2015 - 15:28

[Image Source: blog.iyogi.com]

As part of a series of cloud.IQ popular article updates from days gone by, this was one of our most popular. Re-published below it in all its original glory. Updated version coming soon... 

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Topics: Email Marketing, Conversion Optimisation, strategy, Acquisition

Integrate search and email for smart personalisation

Posted By Kath Pay on Wednesday, 04 Mar,2015 - 21:40

Personalisation-1When we think of the words ‘personalise’ and ‘email’ we more often than not think of including the subscriber's name and possibly their company name within the email. But this is the most basic of ways of personalising the experience within email and quite frankly, impresses very few. 

 

Personalisation can be achieved numerous ways by utilising the following types of data:

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Topics: Email Marketing, Conversion Optimisation, strategy, Acquisition

Let's Put The Marketing Back Into Email Marketing

Posted By Kath Pay on Wednesday, 28 Jan,2015 - 08:47

Over the years I’ve discovered that many email marketers perform email marketing as their job, yet they don't use many of the basic principles of marketing that other channels, both online and offline, use. It seems many email marketers are not actually focused on marketing at all, but instead simply emphasize creating and sending.

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Topics: Email Marketing, Digital Marketing, strategy