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Cloud IQ Blog

Less is more?

Posted By Lotty Cumming on Thursday, 23 Nov,2017 - 14:46

The most hyped bargain hunting weekend of the year is upon us. To see it in, consumer group Which? has reported that 60% of popular Black Friday items discounted were actually cheaper, or the same, at other times during the year, urging consumers to look harder at discounts before they buy.

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Topics: E-commerce, Conversion Optimisation, Cart Recovery, Testing, Overlays

Top Tips on Testing The Impact of Your Rebrand

Posted By Lotty Cumming on Wednesday, 08 Nov,2017 - 15:33

Who remembers Marathon bars, now lovingly known as Snickers? Or Opal Fruits, renamed to Starburst? Rejected at the time, these brand names are now accepted and loved by consumers.

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Topics: E-commerce, Conversion Optimisation, Testing, Rebrand

The Nightmare Scenario: “The customers would have bought anyway!”

Posted By Lotty Cumming on Thursday, 02 Nov,2017 - 16:40

We’ve all been there - asking ourselves if we just wasted precious budget? Did the campaign work? How effective was the promotion? And most feared - would the customer have bought regardless?

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Topics: E-commerce, Conversion Optimisation, Cart Recovery, Testing

3 Steps to Increasing Email Conversions: Open > Click > Convert [Video & Blogs]

Posted By Kath Pay on Tuesday, 21 Jul,2015 - 09:24

Open

There are 3 key steps to increasing email marketing conversions: Open > Click > Convert, and it’s necessary to get each of them right as they can all impact (either positively or negatively) the success of your email marketing campaign. All too often when we talk about email marketing we simply consider the email, however, email marketing is much more than that.

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Topics: Email Marketing, Testing, Email Subject Lines, ecommerce

Some Awesome Tips from the Email Conversion Optimisation Panel @ MPEIS Portugal

Posted By Kath Pay on Tuesday, 14 Jul,2015 - 10:03

I had the pleasure of moderating the first panel at the fantastic three day Email Insider’s Summit in the Algarve, Portugal recently and was joined by an expert team of email marketers as panelists.

Amidst some wonderful networking between email marketing peers of brands such as Dixons, Last Minute, Hilton Worldwide, Arsenal Football Club, Bol.com, Sony, Expedia, Nook, Eurail and Murdock London just to name a few, we also had a brilliant time soaking in some very valuable learnings from experts as well as from each other.

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Topics: Email Marketing, Conversion Optimisation, Testing, Personalisation

Discover how to unleash the testing power of your emails - cloud.IQ and Kissmetrics Webinar

Posted By Lotty Cumming on Monday, 02 Mar,2015 - 12:23

We've teamed up with Kissmetrics for another FREE webinar. This time, we'll be talking about how to unleash the testing power of your emails to enhance your other marketing channels.

Presented by cloud.IQ Marketing Director, Kath Pay (also trainer for eConsultancy) and Thue Madsen, Marketing Operations Specialist at Kissmetrics. 

Sold already? You can sign up here or read on for more on what Kath and Thue will be covering... 

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Topics: Email Marketing, Conversion Optimisation, Digital Marketing, Testing, Email Metrics

Email: A Perfect Channel For Testing

Posted By Kath Pay on Friday, 23 Jan,2015 - 11:16

Thinking about your digital marketing, what do you test? Pricing, grouping, offers, creative, form fields, layout, copy, colour and more? Hopefully these are just some of the tests you are performing on your website, landing pages, e-commerce site, PPC and banners ads.  

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Topics: Email Marketing, Conversion Optimisation, Testing