page-header.jpg

Cloud IQ Blog

3 Steps to Increasing Email Conversions: Open > Click > Convert [Video & Blogs]

Posted By Kath Pay on Tuesday, 21 Jul,2015 - 09:24

Open

There are 3 key steps to increasing email marketing conversions: Open > Click > Convert, and it’s necessary to get each of them right as they can all impact (either positively or negatively) the success of your email marketing campaign. All too often when we talk about email marketing we simply consider the email, however, email marketing is much more than that.

Read More

Topics: Email Marketing, Testing, Email Subject Lines, ecommerce

Some Awesome Tips from the Email Conversion Optimisation Panel @ MPEIS Portugal

Posted By Kath Pay on Tuesday, 14 Jul,2015 - 10:03

I had the pleasure of moderating the first panel at the fantastic three day Email Insider’s Summit in the Algarve, Portugal recently and was joined by an expert team of email marketers as panelists.

Amidst some wonderful networking between email marketing peers of brands such as Dixons, Last Minute, Hilton Worldwide, Arsenal Football Club, Bol.com, Sony, Expedia, Nook, Eurail and Murdock London just to name a few, we also had a brilliant time soaking in some very valuable learnings from experts as well as from each other.

Read More

Topics: Email Marketing, Conversion Optimisation, Testing, Personalisation

Discover how to unleash the testing power of your emails - cloud.IQ and Kissmetrics Webinar

Posted By Lotty Cumming on Monday, 02 Mar,2015 - 12:23

We've teamed up with Kissmetrics for another FREE webinar. This time, we'll be talking about how to unleash the testing power of your emails to enhance your other marketing channels.

Presented by cloud.IQ Marketing Director, Kath Pay (also trainer for eConsultancy) and Thue Madsen, Marketing Operations Specialist at Kissmetrics. 

Sold already? You can sign up here or read on for more on what Kath and Thue will be covering... 

Read More

Topics: Email Marketing, Conversion Optimisation, Digital Marketing, Testing, Email Metrics

Email: A Perfect Channel For Testing

Posted By Kath Pay on Friday, 23 Jan,2015 - 11:16

Thinking about your digital marketing, what do you test? Pricing, grouping, offers, creative, form fields, layout, copy, colour and more? Hopefully these are just some of the tests you are performing on your website, landing pages, e-commerce site, PPC and banners ads.  

Read More

Topics: Email Marketing, Conversion Optimisation, Testing