We surveyed over 2500 people in the UK, US and Australia. These consumers are making a clear call to brands - Remember Me, Listen to Me, Let Me be in Control.
This research explores how simple personalisation is not cutting it with consumers and can now make way for individualisation benefiting both consumers and brands.
Consumers are sending a strong message to brands with 69% wanting an individualised experience, two-thirds expecting it and yet only 40% of brands perceived to actually be offering one today.
Find out what your customers really care about and use it to inform a data strategy that truly serves the customer, building long-term trust and loyalty.
Fill out the form to download your copy today. Feel free to arrange a time to speak with us if you would like to understand how this insight can help you build a more engaging consumer experience.