Me, Myself & I: The Individualisation Imperative

Research Report:
Me, Myself & I: The Individualisation Imperative

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We surveyed over 2500 people in the UK, US and Australia. These consumers are making a clear call to brands  - Remember Me, Listen to Me, Let Me be in Control. 

This research explores how simple personalisation is not cutting it with consumers and can now make way for individualisation benefiting both consumers and brands.

Consumers are sending a strong message to brands with 69% wanting an individualised experience, two-thirds expecting it and yet only 40% of brands perceived to actually be offering one today.

Find out what your customers really care about and use it to inform a data strategy that truly serves the customer, building long-term trust and loyalty.

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