Alpine Elements is a specialist travel company in the activity holidays sector, helping more than 20,000 people find their dream holiday every year. Critical to this success is the company website, the first port of call for the majority of its customers. Increasingly, the company found a significant number of consumers were abandoning their baskets at the checkout and it needed a solution.
In August 2013 Alpine Elements started using cloud.IQ’s cartRecovery tool to track and recover abandoned carts by automatically remarketing, across multiple channels, to customers who drop out during the checkout phase. “Since implementing cartRecovery we have experienced at least a 25% increase in bookings, which is hugely significant,” says James Hardiman, founder and director of Alpine Elements.
“We figured that people browsing online might abandon their basket on our site for a number of reasons. There are specific challenges for the travel sector. Many holidays are high value, can be complex and so people shop around more; people often want to talk to someone as there are the inevitable questions around quality of accommodation, insurance and more that need to be answered.
“Also, web connections are not yet like running water, they are not totally reliable so people might not complete a sale simply because their internet goes down. Recently, we’ve seen an increase in virtual enquiries and a drop in direct phone calls, so anyway we can automate the process of retargeting these customers is a big help to our business,” adds James.
cartRecovery helps Alpine Elements combat these problems and has actually become part of the company’s customer service strategy by offering support during the sales process. Using the cartRecovery tool means Alpine Elements keeps track of a website visitor as they move through the online sales process and then automatically sends a series of follow up emails, texts and phone calls to the visitor. This then re-engages the customer, prompting them to return to the cart and convert.
“We use cartRecovery as an extension of our customer service – something that differentiates us as a brand. We find people often need a little help when they choose a holiday and they are really receptive to us offering that through remarketing.”
cloud.IQ commissioned an independent survey of 2,000 people which showed 70% of shoppers admit to abandoning online carts. However, 88% of people also say they are open to online retailers following up by email after they abandon an online purchase. Over a third (35%) say they actively welcome it.
Having founded the company back in in 1997 James has built up a fantastic reputation for Alpine Elements, with a significant proportion of repeat customers. Utilising cartRecovery ensures this success will continue long into the future.
James Critchley, CEO and Founder of cloud.IQ commented today on the opportunities for retailers post Cyber Monday...
Whilst it’s fantastic that online retailers posted record sales yesterday, the busiest online shopping day ever, there’s still a massive opportunity for them do even better and to convert the huge number of abandoned carts into sales.
From our own research we know that as many as seven in ten UK internet shoppers abandon carts prior to purchase and we estimate that at least £1 billion worth of goods is sitting in carts waiting to be converted into sales.
With Deloitte predicting that UK shoppers will spend £5bn online this Christmas, if internet retailers adopt a ‘cart recovery’ strategy – offering assistance to visitors who leave a site by following up with well-timed and helpful emails – they can maximise sales at this critical time, converting one in five cart abandonments into a sale.
Our research also shows consumers are 25% less likely to abandon their online carts over the weekend, so retailers should look to remarket to prospective customers at the end of this week to stand the best chance of success.
A typical consumer will research around five retailers and products, looking at everything from price to delivery charges, return options and stock availability before buying and retailers just need to be in those five. The trick is to engage with a customer during this period and not be disheartened if they don’t convert straight away.
When it comes to posting parcels, the amount you pay all comes down to the size and weight of the item you wish to post. The Royal Mail website offers a great deal of information on this matter; customers can even use a table to determine which format their items fall into.
The maximum weight for Special Delivery Guaranteed by 1pm items is a total of 20kg, however, the maximum weight limit for Special Delivery Guaranteed by 9am items is just 2kg. It’s therefore important to conduct a little research prior to posting a parcel.
It’s important to check which weight and price category your parcel falls into, if you fail to do so, you may end up paying a great deal more than you need to. If you can, always fold items in half, as this will bring down the letter format – parcels that fit through the average letterbox fall in a lower price category than those that don’t. The letter in question must be less than 5mm thick.
The formats in use generally consist of letters, larger letters, small parcels (wide option), small parcels (deep option), medium parcels, rolled and cylinder shaped parcels and large parcels.
Letters comprising greeting cards, personal letters, postcards and bills must be a maximum of 100g. They mustn’t exceed a length of 240mm and a width of 165mm, whilst the maximum thickness must be less than 5mm.
A larger letter in the shape of an A4 document, a magazine or a certificate can weight up to 750g, with a maximum length of 353mm, a maximum width of 250mm and a thickness of no more than 5mm.
Small parcels, whether wide or deep, must weight under 2kg. The wider of the two can measure up to 45cm in length and 35cm in width with a maximum thickness of 8cm. Deeper parcels must measure under 35cm in length, 25cm in width and 16cm in thickness.
A medium parcel (often comprising gifts, shoes, heavy or bulky items) can weight up to 20kg, with a length of 61cm, a width of 46cm and a thickness of 46cm.
Rolled and cylinder shaped items must not exceed 104cm in length, with the greatest dimension measuring no more than 90cm, whilst the weight must be under 20kg.
If you’re still unsure of how much your item will cost to post, you can always visit the online price finder.
[Image source: http://dailymail.co.uk]
Christmas is soon approaching but there is also another online spending splurge that is about to commence as millions of online consumers begin to delve into their holiday spending pockets. On Friday 29th November 2013, Black Friday will inaugurate.
Online retailers better brace themselves for an onslaught of spending from consumers who will more favorably want to spend their money sitting at home by their families than go outside in the cold in never-ending queues and messy store floors.
So what’s the fuss about?
The fact of the matter is that millions of consumers either line up in-store or turn to online websites to spend their hard holiday working-buck. In 2012 alone, Black Friday sales figures exceeded the $1 billion dollar mark for the first time in history. That day alone, 57.3 million Americans visited a minimum of one online store. These figures are mind-boggling just for a single trading day.
Sounds terrific, right? – Luckily for you, we at Cloud IQ have put together a selection of tips that we think will help drive in conversions for you this coming holiday season.
1. Offer Black Friday discounts
Sounds like a no-brainer really. From the evidence we’ve collated and shown above, it’s clear that this is serious business for online retailers. So to ensure that you take full advantage of this, make sure you have discounts available that match bigger retailers.
Although this may sometimes be trickier for smaller businesses with smaller profit margins, you’ve got to play in the big boys game in order to cover any ground and really step up your game to catch online shoppers eyes.
2. Ever thought of a quirky countdown clock?
You wouldn’t start a New Year without one and similarly we have advent calendars for the run-up to Christmas, so why shouldn’t you have one for Black Friday?
Studies actually show that the psychology behind this actually starts a trigger in the head in terms of excitement. What that essentially means is, consumers will realize that this event is a big deal and take it seriously, just like they would do with an event such as Christmas.
3. Learn from previous figures
Anticipation is everything when it comes to staying ahead of competition, but forecasting properly will have an even bigger benefit for your figures. It keeps you in good stead, so you don’t have huge expectations but similarly fall short on demand, which would prove to have a massive impact on your overall revenue levels for that financial trading quarter.
It’s also a good rule of thumb to use analytics from previous trading figures and really probe into them and discover what products actually sold better and why. Did certain products have better descriptions? Landing pages? Or were they simply cheaper. - All of which need to be carefully inspected and analyzed.
4. Make sure your marketing emails have been optimized!
Sounds so simple that you might have even looked past it, but that’s right, it’s been tried and tested for years but Email is hands down the best and most cost effective way to promote your products and services.
It’s essential to remember that your target audience may have already been bombarded by promotional emails of similar content. So it’s imperative that you stand out with clear and concise text and images. Give them a call to action that a baby would recognize!
Oh… and one last pointer. Don’t just stuff your consumers down the throat with promotional emails. Perhaps put in place emails that are to do with important news and updates on the company and shopping cart abandonment and order confirmation emails are an absolute must for anyone looking to make a real impression in this years Black Friday.
5. Use increased traffic load to build substantial email lists
If you’ve followed our last 4 steps carefully, you’re more than likely to be spoilt with traffic levels on Black Friday this year, but why does it have to stop after this holiday season?
It’s a good idea to collate different user emails and then target them with light-hearted emails politely thanking them again for their previous purchase with you (send this email out a few weeks to a month after Black Friday) and ask them to provide you feedback or even complete a survey about what they enjoyed about their visit on your site and what they would like to see improved.
You’d be surprised how much of an overall difference reaching out to your audience and listening to their view can make on your company’s website experience.
These surveys and feedback forms may sound pointless, but we at Cloud IQ think that they are pieces of gold, and so much can be learned and rectified from them.
6. Work with courier services to offer free shipping
Last but not least, free shipping! – Nothing stands out to most online consumers than those two simple words, why?
Most consumers who go to shop online usually abandon carts once they have realized how much shipping costs. Not to mention it will feel like they are at a physical store by only needing to pay for the items that they want and no excess.
This will have a massive positive impact on your shopping cart abandonment rates due to customers simply knowing what they want and when they want it. It would be simply foolish to underestimate how much of an influence this has on the end user experience when checking out at your website.
Verdict? – To ensure you have a gargantuan Black Friday, follow these few steps religiously throughout all your marketing and we’re sure it will raise an eyebrow, or two…
[Image source: http://webexpand.co.uk]
Shop cart abandonment is a mystery to many, however, if you’re willing to find out why it occurs, you may be able to do something about it. The key is to keep your customer happy, adding extra costs and shipping fees at the final moment certainly won’t encourage them to buy. It’s important to be upfront with your clients. Hiding costs until the last moment will most likely cause them to abandon their shopping cart.
When they pop one product into their basket, suggesting others that match this product is a great idea. You may choose to add a pop-up menu and one that showcases what other customers that also bought this product, purchased with it.
Another way to ensure they buy more rather than less is to add a few promotions. Just as they’re about to go through to the final pages, you may suggest an offer such as ‘buy this product and receive another half price’.
Offering 15% discount to first time buyers is a very attractive tool. Instead of just buying the one thing they planned to buy, they may buy several – knowing that they’ll never receive this discount again.
Offering free shipping costs for a limited time only (if you don’t already offer free shipping costs) is a great tool to have around Christmas time. It will certainly encourage shoppers to purchase more than they initially intended too. Another similar tool comes in the shape of ‘buy three items, get the fourth free – only in December’. You’ll more than likely see a massive increase in sales this month, especially as many are looking to buy an abundance of Christmas presents on a budget.
Good customer service is always a must! Many customers feel the need to talk to a human representative prior to making their final payment. They may wish to learn a little information on delivery times, delivery destinations, whether these are slower around the seasonal period and whether the parcels must be signed for at the other end (especially if sending as a gift). Having an online representative that can be reached through an online chat mechanism boasts an easy and helpful solution to such queries. Without this service, you may find that certainly individuals will abandon their cart in the very last minutes – thus leaving you a sale down.
If your website were a human body, then the tags (the code that governs the execution of web pages) would be the nerve endings. Without these, the body wouldn’t be able to respond, sense, measure, execute or remember anything, which of course makes certain tags extremely important when it comes to a website functioning efficiently.
Tags issue commands, which then enable website pages to load page content, whilst delivering a number of advertising messages and promotions.
They also serve as the gateways through which information is shared. This applies to the data pooled across web pages; between diverse websites; as well as between an abundance of media companies, marketers, and service providers. All of whom are involved in constructing a user’s web experience.
All of this activity however comes with a cost. More often than not, tag activity can slow down pages, which can in turn have a damaging effect on the user’s experience, as well as the web operative's end line.
For example, a global site such as Amazon can lose up to 1% of consumer activity when a miniscule delay of 0.1 seconds occurs. Slow pages drive users away – we live in a fast paced world and now that individuals are accustomed to this fast pace, they’ll take no time in deciding to move elsewhere if they find a webpage to be slow.
Many media creatives will use GPT in asynchronous mode, however some won’t, which means they’re unable to function properly in friendly iFrames. It all comes down to the network you’re using.
Cart abandonment is a universal problem for any business selling online with 75% of consumers admitting they regularly abandon purchases at the checkout stage.
Here at cloud.IQ, we've been able to reveal this week that in addition, online retailers on average experience cart abandonment at a 25% higher rate during the week than at the weekend – the highest rate of abandoned carts occurring on a Wednesday (cloud.IQ Q3 data 2013).
Far from being a depressing statistic, this insight can inform your remarketing strategy and ultimately convert 20% in to sales. If you’re experiencing high levels of drop out during the week it’s not an immediate cause for concern. Many online shoppers will browse during the day at work for example but not convert until the weekend when they have sought second opinions or have more time and purchasing power.
With this in mind, as an online retailer you could put a remarketing strategy in place to trigger an email and reconnect with your customer just before the weekend when abandonment rates are at their lowest. We have found as few as 10% of carts abandon on a Saturday so this may be the optimum time to send cart recovery emails. However, it’s important to remember this is not a universal rule so start by understanding your businesses abandonment data using a free analytics tool such as ours which captures and benchmarks your abandonment data.
All in all, 75% of all online shopping carts are abandoned. This may come as a shock to those that spend days on end loading pages, perfecting information layouts and creating pricing strategies. All of this hard work may reap few rewards in the long run, which is why it is important to understand why shoppers are abandoning their carts in the first place – the long-term goal being cart recovery.
According to researchers in this field, billions of pounds are lost through shopping cart abandonment.
Why It Happens
It’s easy to come to the conclusion that the shopper has quite simply changed their mind at the last minute. However, this is not always the case. One of the major reasons many choose to abandon their shopping cart is because of unexpected costs added at the end. These costs may come in the shape of VAT, taxes, shipping fees and packaging or postage rates. Such costs can make a reasonable price suddenly seem very unreasonable. If the customer is able to source a website that offers a free delivery service, or better still, they can buy it on the high street, they will do so. If you’re such a site that waits until the last minute to put these prices in place, it may be wise to add them before the final leg of the shopper’s journey.
Other reasons for shopping cart abandonment include problems with the website, browsing issues, better prices found elsewhere, the website navigation is too complicated, the process takes too long, too many excessive security checks, the website times out, the currency is in Euros or Dollars as opposed to Pounds or the payment is declined.
If you’re a larger company, looking to introduce free shipping may be the answer to all of your problems. When this was first introduced, online spending increased by a total of 16% from 2011 to 2012. Many consumers will only shop with companies that offer this service, especially those that live overseas.
Cart Abandonment Is Part Of The Buying Cycle
It’s also important to remember that sometimes cart abandonment quite simply can’t be avoided. If the consumer is browsing, they may choose to put a number of items in their basket, solely to compare these products. Once they know which item they prefer, this doesn’t mean they’re going to buy it then and there. This could also be down to this being their first visit to the site.
In the end, the best result you can hope for is cart recovery. It may be wise to add discounts to the final price, or introduce an offer such as ‘buy today and receive 10% off your order’. Those met by such discounts will more than likely carry through to the end sale, feeling they’ll miss out if they leave it any later. Other tactics include introducing a discount to first time buyers.
[Image source: http://drenalinproductions.biz]
Sales are a great way to introduce a number of new products, whilst also standing as a good way to tempt new customers to certain goods. Online promotions generally take place over a short period of time; as such a tactic allows retailers to boost their sales figures dramatically.
There are a number of ways to generate successful sale promotions, including the introduction of open houses, online coupons, referral bonuses and storewide discounts. The sales promotion method should be both well scheduled and well documented in order to cater to the retailer’s goals.
Assess The Sales Boost Required
If the reason for pushing a sale is to shift seasonal products, then deciding on the exact product and monetary needs is a must. Another reason may be to promote a new product so that it gains recognition. Alternatively, holding a sale in order to fill a schedule for a certain month is a popular sales tactic.
Invest In A Solid Customer Management System
A good online database will allow you (as the retailer) to keep track of the consumer’s purchases, including the offers they answer to and any other aspects that may affect their shopping requirements. If you know who your target audiences are, then you’re more likely to move the desired products.
Introducing a sale isn’t solely about shifting a product; it’s about encouraging consumers to buy more than just one of that product. Initiating the likes of ‘buy one get one free’ offers, ‘buy one get one half price’ or ‘buy at this price for a limited time only’ are all good options when it comes to attracting consumers. Other marketing tools to consider include offering a free gift with a certain product. Such a tool encourages consumers to buy products that they may not habitually consider at the regular price. (Once they have tried the product in question, they’ll often buy it again). Holding a contest or competition is another successful way to boost your online traffic. Presenting everyone with a money off voucher will encourage them to purchase something from your site and whilst there, they may decide on buying a number of other items.
Specify Start And End Dates
Applying a finish date to your promotion informs shoppers that this offer is only available for a short period of time. By doing this, this suggests to shoppers that the deal is a great opportunity. It’s important to repeat any successful sales promotions in the future in order to keep customer’s coming back for more.
There are a number of reasons you may need to obtain bulk amounts of padded envelopes. One being that you wish to acquire protection for the envelope’s contents. Another being that you may have a number of fragile objects to send out to
clients, and buying in bulk will actually save you money in the long run.
The easiest way to order a hefty amount of any product is online. There are a number of companies to choose from when it comes to ordering a large quantity of stationary goods – simply type a few details into your search engine and you’ll be met with a wide range of options.
In this day and age it’s quite simply easier to shop online. Just like a land-based store, a virtual store will feature a range of similar aspects, including a shopping cart, assorted product sections, prices, and a checkout as well as on tap customer service. The advantages however include dodging the queues, sidestepping city centre traffic and shopping at an hour that suits your own personal needs (online stores are open 24 hours a day, seven days a week).
Most companies deliver worldwide, whilst others only cater to certain areas. With this in mind, it’s important to do your research beforehand. Knowing your desired quantity is also a good idea as if there’s a delivery charge, making as few orders as possible is highly recommended.
A fair few companies boast mailing lists, and putting your name down will entitle you to regular offer updates. The more of one product you order, the cheaper each product will become. This comes as great news to those that wish to place a larger order.
Buying in bulk is not only economical (it reduces wasteful packaging) it’s more cost-effective. Due to the scale of the order, distributors are able to offer quality goods at much more affordable prices. Shopping in this way will also allow you to avoid the costs of labeling and advertising.
Prior to buying in substance, it’s important to free up a little space in the office or home. Giving each product a home will allow you to keep track of what items you have in stock, and also, the items you are running low on – thus allowing you to place your next order in plenty of time.
With Christmas creeping up on us, it’s important to remember that everyday sales may rise quite dramatically. Aside from customers searching for ordinary products, they will also be searching for a multitude of festive presents.
As well as employing extra floor staff for any land-based stores you may have in place, it’s also important to keep your online stores in tip-top shape.
This is when having well designed product pages comes in handy. Displaying the likes of up-to-date product descriptions, customer reviews, delivery costs and stock information is a must. If a potential consumer clicks on several products and finds they’re all out of stock, they’ll quickly take their shopping needs elsewhere.
A large majority of customers will search for what they need using a search engine, which can often mean they are taken directly to the product page as opposed to the homepage. Having a well-designed webpage in place, which boasts consistent site navigation will allow customers find their way around the site easily.
Enclosing the checkout is certainly one way to encourage customers to buy a multitude of products, and removing distractions such as search boxes and navigation features is a good way to do this. As such, having a simple checkout process in place is a must.
Keeping customers interested in the products you sell is imperative during the festive period, as a number of stores will be fighting for the consumer’s attention. One way to do this is to offer free deliveries on orders over a certain amount.
Using a ‘guest registration’ system will certainly save time when it comes to placing an order. Instead of having to retype details such as the delivery address and payment information on each purchase, the system will remember such particulars through the use of a password and username. Consumers will however be asked for a card security number when it comes to the final payment.
Allowing for alternative payment methods is a great way to keep the attention of existing consumers, whilst also attracting new customers. From major credit cards to PayPal, to a store account card – there are a number of different ways to pay for purchases in this day and age. Having all of these payment methods displayed will prevent a number of phone calls from customers enquiring about the available options – thus costing you both time and money.
Debit and credit card fraud is becoming more and more prevalent around the globe. A recent survey revealed that 27% of cardholders have experienced credit card fraud in the last five years alone.
From country to country these rates vary, with some areas showing a great deal more fraud than others. Both Mexico and the United States are high on the list, with almost 44% of shoppers stating that they’ve experienced fraud in the past few years. One of the reasons behind the high scam rate in America is down to EMV. EMV stands for Eurocard, Mastercard and Visa and is the small microchip that appears on both credit cards and debits cards. Most European countries have such a system in place, which of course, leaves less room for fraud.
Such a technique explains why countries such as Sweden and the Netherlands are at the bottom of the credit card fraud list. In the last five years only 12% of shoppers residing in these countries have experienced credit card counterfeit activity.
Other countries that appear to be suffering greatly from credit card fraud include China and India, whilst Germany is at the bottom of the list – making it the safest place to use your debit and credit card.
In order to prevent this from happening to your own card, it’s important to put a few security measures in place. It’s wise to check your account on a regular basis, doing so will enable you to spot any unusual activity quickly. Those that go for months on end without checking their cards may suffer a heavy hit.
Another way to ensure the safety of your money is to shop with trusted suppliers. Shopping on a site that is less legit may in fact be a scam. It’s also important to talk to your bank; putting high security measures in place will ensure others are checking your account for fraudulent activity (as well as yourself). Letting your bank know when you intend to leave the country will not only allow for less hassle when you do make a purchase abroad, it will also allow others to spot when certain individuals are using your own personal details. Investing in a credit card is a much safer way to shop as many boast insurance methods, put in place to cover you for fraudulent activity.
The biggest sales day of the year almost always falls on the weekend before Christmas. The last minute shoppers tend to always outnumber those who are organised in this respect. This is often down to a hectic lifestyle, which means there is little time to shop, which makes the weekend before Christmas an extremely profitable day for retailers. This is usually when shoppers rush to get last minute presents for friends and family, but also when consumers are able to get their hands on a few last minute deals.
Another big shopping day is Boxing Day. This applies to both offline and online sales. This is usually when people have gift vouchers and Christmas money to spend. It’s also when the Christmas sales begin, which makes it the perfect time to bag a bargain. Anything you may have had your eye on pre-Christmas will more than likely appear half the price now. Certain items will showcase reductions of up to 70%.
When the seasonal sales hit, many stores will open their doors from as early as 7am and certain consumers will even take to camping outside. Queues of up to 600 people can be expected at this time of the year.
Certain retailers have a great deal of autumn stock to shift in order to make way for new season stock, which makes post Christmas sales imperative. Those who can afford to wait do – at least until the sales hit. This often means presenting friends and family with store vouchers as opposed to presents, thus allowing them to get more for their money.
Online stores can lower their prices even further at this time of year and will often offer up to 20% in savings in comparison to that of the highstreet. This is mainly down to the few overheads in place. Savvy Internet surfers will wait until after Christmas to spend their hard earned pennies as opposed to buying online prior to the big day.
As more and more retailers are realising the pulls sales have, some are putting them into action well before Christmas, which in turn allows them to shift stock even earlier. This gives them a head start when it comes to putting new season goods in place – permitting them to shift goods prior to anyone else. This goes for both land-based and online stores.
As a Magento Silver Partner, we are delighted to have featured on Magento's blog showcasing the successes some of our clients have achieved using cartRecovery.
Over 70% of shoppers recently admitted to sometimes abandoning carts while browsing online (OnePoll). This problem can be fatal for eCommerce businesses which have to offer their customers the best user experience possible, or risk losing sales to the competition. To solve these issues for online retailers, Magento Silver Industry partner cloud.IQ developed a cloud-based tool to remarket shoppers and ultimately, convert more sales, and cloud.IQ has already helped many businesses turn these abandoned carts into sales.
If you’re the owner of an existing online ecommerce store, then reducing shopping cart abandonment is a must! The average cart abandonment rate at present is 67.35% (this figure showcased from April 2013).
Prior to thinking about such figures, it’s important to focus on the reasons behind cart abandonment, You should ask yourself why shoppers are abandoning their potential purchases in the first place?
There are a number of tools in place that boast to assist retailers when it comes to implementing a successful reduction strategy. It’s wise to test those available prior to actually putting them in place.
If you’re happy with the layout and aesthetics of your site, this possibly means you’re unable to put your finger on the reason for last minute cart abandonment. A good option is to explore targeted usability testing. Such tools will allow you to create personalised test scripts, as well as to select a target ‘testing’ audience. This particular online tool will also showcase a detailed outline of the tester working their way through the script.
If you wish to check out a variety of alternative options then real-time learning software may be just the ticket. This modern-day, new and emerging concept has the ability to accurately predict which consumers are more likely to abandon their carts through the exploration of visitor behaviour. Shoppers are targeted whilst still on the site, which means there is less chance of them abandoning a potential sale, especially when a direct message is concerned.
An online chat plug in is another way to approach customers prior to them abandoning their purchases. This personalised approach allows the site owner to interact with their consumers in a quick and hassle-free way. This particular tool allows the retailer to present the consumer with certain deals; this can be especially effective when consumers have a great number of products in their baskets.
Diminishing shopping cart abandonment is an exceptional way to generate more sales, as well as a good way to acquire new customers. It is however wise to choose tools that boast to help you in your specific needs. If not, you may end up losing even more customers in the long run. There are a number of marketing strategies to choose from online, as well as a number of ecommerce advisors – all there to help when it comes to any questions you may have.
Prior to setting up an online store, it’s important to establish both your product line and your niche. There may already be a multitude of retailers stocking similar brands, which makes standing out from the crowd imperative.
Picking a platform, tracking clicks and sales, choosing a payment system and monitoring your SEO efforts and social media profile is a must. All of these online tools are part of the web picture today. If you don’t have the knack for technology, there are a number of software companies available, all of who are willing to help.
Learning to use social media to its full potential is a must, as this is one of the most effective online tools available today. In fact, it's so popular, it is now being interlinked with the likes of SEO, search engines, traffic and sales – all of which are generated by the website in question.
Using an ecommerce template is a great way to get started. Such a template is extremely versatile, affordable and most importantly, allows you to create your very own customised website. Working alongside an experienced web designer is another way to create an eye-catching website.
Installing a shopping trolley to feature on your website is a good way of informing customers that you are a serious business. It also makes choosing items and paying for them a hassle-free procedure.
Aside from making your site look good, it’s wise to create a user-friendly website. It must be easy for consumers to use, traverse and check out. After you’ve set the initial version up, it’s important to test it again and again prior to allowing it to go live. Any mistakes could cause consumers to steer clear of your site in the future.
Using a free analytics tool is an easy and successful way to record sales. Such a tool will also allow you to track conversions and user metrics. Using an ecommerce pixel portion will aid you when it comes to tagging certain products with the applicable URLs.
You must market your site well in order to ensure you gain the interest of clientele. If you don’t, few shoppers will know of your existence, unless of course they stumble upon it when searching for something else or through a previous applied tag. Once you have the clientele, you can then focus on your existing customers’ needs.
Modern-day companies are relying on the Internet more than ever before, which makes taking advantage of certain tech tools imperative, especially if you wish to grow with the times. You may be a struggling business or alternatively, a business lagging behind due to older software – regardless of the reason – there’s a way to change this.
Create A Website
If you don’t already have an up-and-running webpage, then now is the time to invest in one. Such a tool will not only enable you to catalogue your existing products and services, it will also allow you to offer a number of online buying options – thus making it a powerful marketing tool.
With a number of individuals choosing to use their smartphones to stay in touch with friends and family, check out the latest offers and sign-up to various deals, social media is growing bigger and better by the minute. It’s also an extremely cost-effective way to stay in touch with various clients. It is however important to keep your social pages efficient; you should also include regular updates on customer service, service information, social media content and promotions.
In order to create an efficient and inexpensive marketing campaign, using the Internet to your advantage is a must. Email is a lot easier and quicker than that of actual mail and many clients are tapped in 24/7, which means you can reach them whenever needs be.
Put A Referral Programme In Place
Offering existing and new customers a reward when they sign up a new customer is a great way to grow your client base. This reward could be in the shape of a discount or a credit note. Word-of-mouth advertisement is a great way to promote both a product and a service.
Online Scheduling Software
This easy-to-use software allows consumers to both view a list of your services and book an appointment time without actually having to call or visit the offices. This not only encourages individuals to use your services more regularly, it also cuts your staff costs. Such bookings can be accessed from any device with an active Internet connection. This allows both you and your clients to view the appointment time and date as and when desired. A reminder can even be put in place to make sure such arrangements don’t slip your mind.
With Christmas just around the corner, retailers are gearing up for the Golden Quarter. Verdict has predicted a surge in spend this Christmas as, with Christmas Day falling on a Wednesday, shoppers can choose to 'click and collect' presents ordered as late as Monday 23rd.
CEO James Critchley spoke to Digital Marketing Magazine to give his top tips for online retailers to make the most of the Golden Quarter. Read the full article here.
We’re excited to to announce that we’re a finalist in the Digital Innovation Entrepreneur of the Year category at the Great British Entrepreneur Awards.
We entered as anentrepreneurial business, firmly embedded in the digital space, aiming to level the playing field in the UK when it comes to marketing technology. Specifically we wanted to simplify how businesses recover abandoned online sales and make our solution accessible to all companies, regardless of their technical prowess or wealth.
Simon Burton, founder of the Great British Entrepreneur Awards, said: “The entries we have received for the Great British Entrepreneur Awards can only be described as awe inspiring. The quality has been outstanding. The judges have had the extremely difficult task of whittling the great and good of the entrepreneurial community down to the very best and we are delighted by the companies that have made the shortlist.”
We’re very excited for the awards night on the 19th November, obviously we hope to win, but it will also be a great experience mingling with VIPs from the worlds of business and entrepreneurship and celebrating entrepreneurial spirit in the UK.
We’ll make sure to keep you posted on the night!