With over twenty years of experience and two successful companies behind him, we've always known our CEO and co-founder James Critchley as a real expert in his field. His status as industry leader was confirmed today when he was published as a guest blogger for influential digital marketing site Econsultancy.
We all know cart abandonment is a key issue for online businesses, with 70% of the British population admitting to abandoning baskets regularly.
As an experiment, we decided to look at the most successful ecommerce sites and abandon some baskets of our own. We assumed these businesses would be be using cart abandonment tools in the most intelligent way.
To find out whether we were right or not check out James' blog post on Econsultancy in full here.
With the World Wide Web swarmed with hidden viruses, scams and Credit Card fraud it’s no surprise that customers rely heavily on reviews but even more so word-of-mouth, not to mention this becomes an even more important aspect with online conversions when you’re the ‘new kid on the block’ - if so to speak.
The simple matter is; customers trust reviews. Essentially the equation is more trust equals more conversions.
There’s no doubt about it; ecommerce is continuing to grow at a rapid-rate but what countries around the world have the highest consumer penetration?
According to statistics by eMarketer, in 2013 the highest online consumer penetration by region fell to Western Europe. Western Europe was held strongly in first place due to the help of the UK. Western Europe caved in consumer penetration of 72.3% last year in 2013 and this figure is set to grow 73.5% in 2014.
In this blog, we will discuss the top ecommerce platforms of choice by many big online retailers and how many users they have. Here at cloud. IQ we’ve listed a few of the main ecommerce platforms to consider and how many active users they have already.
We live in an era which is forever changing as technology continues to evolve around our very lives and pieces of tech which would of lasted a lifetime a decade ago can merely last a few months before talks of its successor start bubbling up online. It’s way too soon to put ecommerce into this bracket but could its successor be mcommerce as everyone goes mobile in 2014?
Some stats of interest:
- 88% of online shoppers who abandon online purchases before completion are open to being emailed by retailers afterwards..
- 35% actually say they will actively welcome these emails
- For every £100 spent on driving customers to the site, only £1 goes into converting them
The most popular payment method in France is Carte-Bleue. The Carte-Blue is essentially a Debit Card that can also be used as a Credit Card. This popular payment method works rather differently to your traditional Visa and Electron and Maestro debit cards. This is simply due to Carte-Blue not needing authorization from the cardholder’s bank.
Carte-Blue has been integrated widely into the French payment systems and now ties in with a French scheme called ‘Carte Bancaire’ (CB). Although all Carte Bleue cards are part of the Carte Bancaire, not all not all Carte Bancaire cards are part of the Carte Bleue.
Email marketing is the forefront of any online marketing strategy for e commerce businesses as it’s a tried, tested and proven strategy that reaps rewards. But what exactly is a transactional email, what should they include and conclusively why they are essential for any good email marketing campaign.
Now first and foremost what exactly is a ‘transactional email’ some may be questioning?