Cloud IQ joined forces with Liveclicker to bring you this webinar which is designed to inspire you in to action as we walk through real-life examples from brands using highly effective techniques in their send-based and open-based email triggers.
Right time, right place – the power of personalisation in behavioural and real-time email
We kick-off the webinar with how to create an email communications strategy that is initiated by an action the customer has performed. Real-life examples from brands seeing great results from delivering the right message at the time will be revealed. Learn how to leverage customer touch-points to create campaigns that encourage your customers through to purchase, based on 3 key elements that really matter – timing, targeting and message. You’ll also discover the do's and don'ts for ensuring these emails are as successful as they can be.
Best practices for utilizing realtime content in email
There is a lot of hype surrounding contextual marketing nowadays. In this session, cut past the marketing spin and explore emerging best practices for leveraging 'moment of open' data in email to serve content such as countdown timers, embedded videos, live web feeds, live weather forecasts, and much more. Nearly a dozen examples will be cited. Design and usage tips will be shared along with aggregate performance data. Join in and remain on the cutting edge of contextual marketing.
Dave Holland - Liveclicker
Dave has many years of senior account management experience with some of the biggest global brands. He was the founder and CEO of a leading digital agency in Australia before relocating with his family to Europe and joining Liveclicker as Regional Director. His passions include enabling brands to maximise their marketing ROI via dynamic elements in email and sailing!
RealTime Email brings email relevance to a higher order by enabling marketers to respond to each recipient’s constantly shifting personal context, in real-time. Bring messages to life, amp recipient engagement, and increase clicks and conversions with the most intuitive and powerful real-time email system: RealTime Email.
Kath Pay - Cloud IQ
Kath lives and breathes marketing, she is not only a world renown speaker and trainer but practices her art as a consultant for leading brands.
She is recognised as the UK’s leading Email Marketer and heads up training for Econsultancy as well as the Institute of Direct and Digital Marketing (IDM).
Some of the retail and B2C brands she has either trained or helped are: Bally, Barbour, Paul Smith, Marks and Spencer, Wallis, Schuh, Co-operative Group, Argos, Next, Asda, Jaeger, Mont Blanc, Expedia, Net-a-Porter, Secret Escapes, George, Dixons, Bookatable, ShopRush, Adobe, Facebook, VisitScotland – just to name a few.