Is your customer path to purchase a well-trodden one? Are customers taking a wrong turn and heading in a direction you don’t want them to?
This webinar maps out a successful journey, providing you with practical insights you can apply to ensure your customers don’t lose their way before that essential conversion.
It’s essential you make it as easy as possible for them, don’t make them think and reward them for the time they take to explore their journey with you.
- It starts at the beginning – how to make sure your customer journey flows before they even arrive on your site, as part of a seamless and consistent experience.
- How to use the right sign-posts at the right time and the various tools available to help you nurture your customers through to conversion.
- They’ve bought something from you, but it doesn’t end there – retention and remarketing programs you can put in place to ensure they keep coming back to buy.
Designed for eCommerce businesses and delivered by Kath Pay, email marketing trainer for eConsultancy. Watch this recorded webinar to make sure you are on the right path to a successful customer journey that leads to your optimum conversion rates.
HOSTED BY KATH PAY
Kath is also an international speaker and trainer on email marketing and conversion for Econsultancy as well as the Institute of Direct and Digital Marketing (IDM). She's worked with and trained brands including Paul Smith, Marks and Spencer, Schuh, Co-operative Group, Argos, Next, Asda, Expedia, Net-a-Porter, Secret Escapes, Dixons, Adobe, Facebook, VisitScotland – just to name a few.