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How to implement a data-driven touch point marketing strategy that delivers great customer service and increases conversions. 

cloud.IQ and Brightpearl joined forces to deliver this partner webinar offering essential expertise and insight into two key areas.

Firstly, you'll hear from cloud.IQ on how to improve customer service and boost conversions with a touch-point marketing approach. Then Brightpearl present a best practise approach and recommendations on the efficient management of a growing business via 4 key automated workflows, to ensure growth is sustainable. 

Watch our webinar to discover how retailers can use touch point marketing informed by customer data, to create a personliased experience, increasing conversions that are supported by an efficiant business infrastructure.

Watch this FREE webinar to learn

  • How to plug site conversion weak spots through your customer purchase journey
  • How to effectively use customer data to inform and optimise conversions
  • What an omni-channel approach looks like and how it can deliver value to your business
Fill in the form on the right to watch the full webinar »


Your Speakers:

Kath Pay



Kath Pay - cloud.IQ

Kath lives and breathes marketing, she is not only a world renown speaker and trainer but practices her art in the senior management team and as the Marketing Director of e-commerce conversion experts - cloud.IQ.

She is recognised as the UK’s leading Email Marketer and heads up training for Econsultancy as well as the Institute of Direct and Digital Marketing (IDM).

Some of the retail and B2C brands she has either trained or helped are: Bally, Barbour, Paul Smith, Marks and Spencer, Wallis, Schuh, Co-operative Group, Argos, Next, Asda, Jaeger, Mont Blanc, Expedia, Net-a-Porter, Secret Escapes, George, Dixons, Bookatable, ShopRush, Adobe, Facebook, VisitScotland – just to name a few.

Ti Osnat



Ti Osnat - Brightpearl

Ti has an insatiable curiosity to solve retailers’ business problems through the use of modern technology. He’s been a member of the Brightpearl team for the past three years as both a Sales Executive and Solution Consultant, and has worked with over 200 independent retailers to accelerate their growth.

Brightpearl exists to provide innovative sellers with software that will enable them to grow faster, be more profitable, and compete with the world’s largest and most successful retail brands.

In the changing landscape of commerce, technology continues to play an increasing part in the ability of businesses to keep up with growing demand, reach new customers and gather the data they need to outgrow their competitors. 

Watch the full webinar

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