Discover how to leverage the power of psychology in this recorded webinar.
What motivates your customers to buy from you? If you’re still trying to figure it out, this webinar reveals how you can leverage human nature and basic psychology to drive conversions.
Included in this webinar:
- The four main personality types and what motivates them
- How different personality types use the web
- Using design to encourage engagement and action
- How to address various user concerns to drive conversion
- Including psychological triggers in your email marketing
This webinar is an essential resource for Digital and e-Commerce marketers keen to understand the human traits that motivate customers and discover the techniques that encourage engagement and action. Fill in the form on the right to watch the full webinar for FREE now.
Kath is an international speaker and trainer on email marketing and conversion for Econsultancy as well as the Institute of Direct and Digital Marketing (IDM). She's worked with and trained brands including Paul Smith, Marks and Spencer, Schuh, Co-operative Group, Argos, Next, Asda, Expedia, Net-a-Porter, Secret Escapes, Dixons, Adobe, Facebook, VisitScotland – just to name a few.