Mobile commerce is fast becoming the main channel for retail with forecasts predicting it will have quadrupled by 2017. Retailers need to ensure they are ready to accommodate shoppers on mobile devices which includes ensuring your website is mobile optimised, you are targeting them with the right tools and your IT infrastructure is built for speed and performance.
Understand if your mobile website is user friendly and discover how to re-target those abandoned shoppers to increase your mobile conversion rates.
Included in this webinar:
- How mobile is changing the user behaviour online
- What you can learn from this to build a great mobile UX and UI
- Why optimising your mobile site speed is critical for mobile conversions
Kath is an international speaker and trainer on email marketing and conversion for Econsultancy as well as the Institute of Direct and Digital Marketing (IDM). She's worked with and trained brands including Paul Smith, Marks and Spencer, Schuh, Co-operative Group, Argos, Next, Asda, Expedia, Net-a-Porter, Secret Escapes, Dixons, Adobe, Facebook, VisitScotland – just to name a few.