This post includes a short summary of our latest webinar run in partnership with Brightpearl.
You'll find a link to the presentation slides and access to the recorded webinar on-demand too, if you so desire.
A lot of ground was covered, all about how to create data-driven touch point marketing for customer service and increased conversions.
cloud.IQ marketing director Kath Pay kicked proceedings off by explaining how you can leverage key opportunities to offer assistance to your customers throughout their path to purchase. From the moment a customer arrives on your website, as they browse your products and services, to filling up their baskets – Kath discussed how you can deploy omni-channel tactics in a way that drives engagement and boosts conversions, creating a positive and personalised customer shopping experience.
Up next - Ti Osnat from Brightpearl, a multi-channel retail management system. Ti picked up the story with great tips and recommendations on how to ensure a growing business is supported efficiently to support ongoing growth. Ti talked about how to increase back office operations to support increased sales, by ensuring stable core operations that meet customer demand are in place to ensure ongoing success. He talked through 4 key workflows that can deliver a significant increase in productivity and efficiency to drive further conversion.
For all the juicy details from Ti and Kath, you can watch the free recorded webinar here or by clicking on the webinar image below:
You can also view the webinar presentation via slideshare below.
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