It should come as little surprise in the 21st century that mobile phone usage has evolved at a rapid rate. Looking ahead to the future, things only seem set to expand further, with mobile devices becoming more entwined in our everyday lives and culture.
By 2018 it’s expected the sale of mobile commerce could reach as high as a staggering $626 billion for the year alone, with a mind-boggling 8.2 billion handheld devices also estimated to be in circulation at that time.
It doesn’t take a genius to work out that’ll mean more phones being used than there are people on Earth – further testament to the stronghold technology now has in our day-to-day lives.
The majority of the information transmitted via mobile devices initially came in the form of text, but an increasing trend has seen video media quickly rise to take up as much as 69% of data traffic in 2016 – a number which looks likely to continue growing.
The advancement of social media has meant brands have been able to leverage the opportunity to tap into their consumer base directly. With 70% of people saying they would trust consumer opinions posted online, it’s made a lot of sense for mobile providers to utilise this form of media.
If you’d like to learn more about how consumer use of mobile phones has and is evolving, we thought we'd share this infographic.