If you work in online travel, you're probably heading to the Travolution Summit on 28th September in London. This year the focus is on how emerging technologies, like artificial intelligence and machine learning, are impacting the travel sector.
More specifically, the day will address and showcase how such technologies can be leveraged to create a 'frictionless customer experience' to drive customer loyalty. Practically speaking, what does it all mean for travel companies?
Central to this discussion is the use and management of consumer data, especially in light of the General Data Protection Regulation (GDPR) EU legislation. Ahead of Friday 25th May 2018 when the new law comes into force, every digital company will need to review the way they collect, store and use personal consumer information. Non-compliant companies will face hefty fines.
Put simply, Cloud IQ helps brands including First Choice, Thomson and TUI engage and convert more consumers. Data is pivotal to how our technology works, so it’s imperative we ensure compliance when delivering conversion campaigns for our clients, in order to ensure they earn trust and gain loyalty from their customers.
So to help online travel brands ensure they know what’s coming and how the new legislation might impact their business, a panel session at the Summit will clarify what's ok, what's not and how you can make the new data rules work for you and more importantly, your customers.
The session (Panel Debate: How new EU data privacy laws can be used to improve the customer experience at 9.30am) kicks off with a presentation from Nick Peart (Cloud IQ's Chief Marketing Officer). Nick will give delegates an outline of the main changes to the law and exclusively reveal findings from new research asking consumers how they want and expect their data to be used.
You’ll discover how you can work within the laws to build a consumer data strategy that puts the consumer first, ensuring their privacy and protecting your own brand. Using the latest innovations in technology, we’ll explain how you can apply the new laws to create a positive customer experience - driving trust, engagement and ultimately, conversions.
We’ll be on hand all day if you’d like to pop along and talk to us about any data or conversion challenges you’re trying to work through. And if you’d like to be the first to receive our new GDPR research paper (released after the Travolution) Summit, please leave your details below.
We look forward to seeing you at Travolution. If you haven’t got your ticket yet you can grab one here.