Designed for Success: Optimizing the Email Experience

ByJustine Jordan & Chad White
Marketing Director & Research Director, Litmus

Once your email programme is up and running, it can be easy to 'set it and forget it,' letting optimisation strategy fall by the wayside. But email is truly one-of-a-kind, requiring unique technical, design and maintenance considerations to keep conversion and performance high.

In this session, you'll learn:
- Best practices and principles for mobile email
- How to optimise the six stages of the inbox experience
- Tips and trends for incorporating timely, seasonal messaging in your emails


Justine JordanYour speakers: 
Justine Jordan
Marketing Director, Litmus

Justine Jordan is an email critic and popular industry speaker. After mastering table-based HTML in college, she fell in love with the unruly art of email design, helping some of the world’s biggest brands build and manage their email campaigns.

A designer masquerading as a marketer, Justine currently directs all things marketing at Litmus, educating and inspiring fellow marketers to create better email. The recipient of the 2015 EEC Email Marketing Thought Leader of the Year award, you can find her organizing The Email Design Conference, editing Litmus’ latest blog post, and on Twitter.

Chad White
Chad White
Research Director

Chad White is the Research Director at Litmus and the author of "Email Marketing Rules." He has written thousands of posts and articles about email marketing trends and best practices, and his research and commentary have appeared in more than 100 publications, including The New York Times, The Wall Street Journal, and USA Today.



Litmus allows marketers to press send with confidence by providing email creation, preview, and analytics tools to help build, test, troubleshoot, and optimize every campaign.

Either directly or through our more than 225 email service provider and agency partners, Litmus’ tools ensure that the emails of tens of thousands of brands render and function properly.

Learn more at

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