3 KEYS TO IMPROVING YOUR CUSTOMERS CHECKOUT EXPERIENCE
Motivate, enable and entice your customers with a customer checkout experience that boosts conversions.
This ebook highlights core parts of the shopping checkout experience that you can test and implement to help turn those visitors in to customers. The keys being to motivate, enable and trigger your customers in to action.
Crucial to the mix is persuasive design and ensuring the customer journey is as simple and problem-free as possible. Examples of how this has been achieved by brands, along with practical tips and advice makes this an essential read for ecommerce and digital marketing professionals looking to optimise the customer journey and checkout experience.
Written by Kath Pay, Marketing Director here at Cloud IQ, as well as international speaker and trainer on ecommerce and email marketing conversion for Econsultancy and the Institute of Direct and Digital Marketing (IDM). Kath has trained brands including Marks and Spencer, Argos, Expedia, Net-a-Porter, Secret Escapes and many more.