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In partnership with Marketo, this eBook has been written for ecommerce professionals looking to discover how to leverage human behaviours and basic psychology through the customer lifecycle.

It contains a range of proven techniques and approaches used to optimise the online customer journey for greater engagement and to encourage more action (conversions).

Learn how basic human traits can be leveraged to engage with customers and drive action that encourages progress through the journey to purchase or download. It illustrates the strong intersection between modern marketing and psychology.

Download this ebook to learn about:
- The different types of consumer psychology principles
- How to incorporate those principles into your marketing programs
- How consumer psychology principles can assist your customer in their journey
- How marketers benefit from facilitating successful conversations

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